building your industry voice with social media
Post on 17-Oct-2014
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Companion PDF: http://bit.ly/jafTb This is an edited version of a live presentation about social media I did in in Toronto for Intertainment Media, makers of the communications tool, itiBiti. Time: 38:38 There is a companion article to this presentation entitled, "14 Successful Techniques for Building Your Industry Voice with Social Media" (PDF). It covers many of the stories in the presentation, plus a bunch more. Companion PDF: http://bit.ly/jafTbTRANSCRIPT
Building your industry voicewith social mediaBy David Spark, Founder, Spark Media Solutionshttp://sparkmediasolutions.comBlog: http://[email protected]://twitter.com/dspark
David SparkFounderSpark Media Solutions
David LucatchCEOIntertainment Media
Askyourself
Who aren’t youreaching?
Are you communicatingyour company story?
What communicationsneed to changein the next six weeks?
“What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.”
- David Meerman Scott, author of The New Rules of Marketing and PR
Ride current hot newsand cultural memes
Connect an existingbrand or talentto your brand
Focus on content,not social not social media
Convertpotential buyersinto a word-of-mouthadvertising network
Take careof your best resource,super users
The communityis the best help desk
Customer’s perceptionof what they getmust be greater thanwhat they give
Ownmore real estate
Do the oppositeof what everyone elseis doing
Photo thanks:To Flickr users:ElyceFelizLisaBrewsterSteveGarfieldLeoReynoldsCambodia4kidsorgEwanMcIntosh
MattHammBirgerKingMichaelHaslamBurningpaperSusan NYC
What’s working?What’s not working?What needs to change?
