BUILDING YOUR ONLINE PRESENCE PART 1:A STEP-BY-STEP DESIGN, SOCIAL MEDIA,

& SALES FUNNEL CHEAT-SHEET

WHO WE SERVEAll B2B and B2C Industries Looking to Advance Leads & Sales Online

Real Estate Retail Legal E-Commerce Wellness Manufacturers Distributors

USE DESIGN & STRATEGY TO DRIVE AWARENESS & ENGAGEMENT

IS YOUR MARKETING PLAN DIGITAL FIRST?

PREPARATION• Is your website modern and SEO

friendly?• Are you tracking you visitors with

pixels?• Is your target audience defined?• Is your brand social media ready

and compliant?• Are your forms linked with your

CRM?• Are your client lists segmented?• Are all your channels linked?• Do you have a content plan?• Do you have a follow up plan?

THE MODERN DIGITAL FUNNELSEO

AWARENESS CAMPAIGNSCONTENT MARKETING

AFFINITY & GEO TARGETED AUDIENCES

WEBSITE FACEBOOK

YOUTUBE

REMARKETING AUDIENCESCAPTURING CONVERSIONS

FACEBOOK INSTAGRAM

EMAIL CAPTURE WEBSITE

SEGMENTED AUDIENCES EMAIL CAMPAIGNSHYPER-TARGETED ADS

CRM & MAILCHIMP

ONGOING SALESLOYALTY PROGRAMS

REFERRALSFACEBOOK GROUPS

CRM/ EMAIL

THE WIDE NET

DIGITAL NEIGHBORS

BEST FRIENDS

LOYAL CLIENTS

THE FACEBOOK ADS MANAGER

BUILD YOUR AUDIENCES!

THE WIDE NET• Create Relevant-to-Your-Audience

Awareness Ads on Facebook and Instagram

• Create Website Content that Engages, Informs, and is Evergreen

• Create a Youtube Channel

• Every Click on Your Ads Moves Your Ideal Client Further Down the Funnel

VIDEO ADS DRIVE ENGAGEMENT

DIGITAL NEIGHBORS• Run ads designed to further increase

engagement and drive leads to your website

• Acknowledge that you are remarketing

• Offer membership to your private Facebook group

• Develop FREE content for the group

• Offer specials to your group only

• Have landing pages ready to capture emails

BEST FRIENDS• Hyper-target your most frequent

visitors with social media ads

• Have email drip campaigns set up to respond to client activity on the site

• Have email drip campaigns set up for clients to maintain engagement

• Send out targeted special offers to your specific client categories

• Send drip campaigns to all client categories to encourage engagement

• Start a loyalty & referral program

• Have email drip campaigns set up for clients who have not engaged

• Keep clients engaged in Facebook group by giving free content and special offers

LOYAL CLIENTS

HOWDO

YOU DO IT?

CREATIVECONTENT& DESIGN

bit.ly/Inc_Special_Offer

inclusivecreative.services

InclusiveCreative