building your personal brand - zenith social con 2014

@RobKarwath@SocialMichelleR

Growing Your Networks to Build Per-sonal

Brand & Advance Your Career

@RobKarwath@SocialMichelleR 2

About Rob

President & CEO

•Strategic communications consultancy focused on public

relations, media relations, advertising, marketing and content creation•Based in Duluth with regional and national clients•Rob started North Coast in 2011 after 25 years as a reporter editor and business executive at media companies including

the Chicago Tribune, WGN-TV and other outlets of Tri-bune Co. and Knight Ridder Inc.


About Michelle

Social Marketing Mgr

•Community Manager •Social Marketing Strategist•Blogger•Industry Writer – Search Engine Watch & Search Engine Journal•Conference Speaker•Ballroom Dancer•Novelist


The Best Stores & BrandsMore than 6,000 stores and brands in 300 categories:

• Product deals added daily from stores like Nordstrom, Amazon, & Target

• Coupons on pizza, fast food, entertainment

• Hand-picked and verified offers save an average of $34 per transaction

Your Savings PartnerFeatures and tools to help you save more:

• Seasonal holiday offers for Black Friday, Mother's Day and more

• Savings Tips articles and resources for advice on the best ways to save

• Filter results by offer type or price

Join & Connect

Set up a free profile to join our community:

• Tools to favorite, comment on and submit your own offers

• Follow fellow savers who share your shopping interests

• Free email alerts featuring offers from your favorite stores

We Are Hiring

• Located in beautiful Austin, TX

• Excellent Benefits Package

• Hiring interns & full-time

http://www.offers.com/black-friday/

http://www.offers.com/mothers-day/

http://www.offers.com/blog/


It’s easier now than ever be-fore to

create or recreate yourself and your

personal brand through online communication, primarily

social media.


How does a completely unknown stay-at-home mom become an industry thought

leader?

Personal Branding


“You should get a MySpace page”, my sister-in-law told

me.

I put myself online and never looked back.


This was when MySpace still had blogging capabilities and Facebook was just for college kids.


MYSPACE


So, I made friends, shared photos, and told stories.


Then Facebook opened up to the public and MyS-pace was abandoned.


FACEBOOK


So, I made friends, shared photos, and told stories.


The more I stories I shared, the more encouragement I received from friends.

But that part of the story comes later…...

Storytelling Changed My Life


First, we must take a trip to Key West...


From Day Trip to Career

•Day Trip Tweet•Research Trip•Twitter Concierge•Social Marketing

All because I was there


TWITTER


TWITTER

Be authenti-cally you and

be self-aware


PetCare of Duluth: From leafleting

trailer parks to the hottest

vet in the region


First Witness: Branding and

product develop-ment for a

national audience


Personal branding is a long-term project. Over time specific goals will

change and grow as you change and grow.


Though creating a brand is easier now, it’s not easy. You must:

•Clearly define your goal, as well as content and channels that achieve your goal

•Commit to consistent content creation•Keep going, even when it seems it isn’t

immediately affecting your business•Keep going, even when—and perhaps

especially when—your industry and peers aren’t doing anything similar


Life is Content.

Share What You Create


Make friends with

like-minded peo-ple


Every channel has value if

you understand what segment of your audi-

ence lives on that channel.


Harness the branding “super powers” of third-party validation

•Content sharing through social media•Testimonials through social media•Traditional media coverage shared

through social media•News releases through social

media


Share the Good That

Others Create


Your personal brand often is your business brand—or at least has a strong

influence on your business brand.


Personal Authority Leads to Professional

Authority


Thank You