Building your Plan

Sneak Preview – Section 7

Learning objective: Develop a strategic plan for implementing “The Business Case for Breastfeeding” in a community.

Topics: Strategies for implementing the MCHB worksite lactation resource kit

Handouts: Handout H – “Additional Education Options” Worksheets #1-4: Strategy Planning

Resources: The Business Case for Breastfeeding

Where to Go From Here

Select a leadership team/steering committee Role: provide guidance and oversight Include: SBC members and Healthy Start

agency, and other key stakeholders

Select an implementation team

Build on today’s strategy planning to construct a plan; submit within 60 days

PIC Funding

Subcontract through HCDI: $10,000 in Participant Implementation Costs (PIC)

Deliverable Due Date Funds Awarded

#1 – Strategic Plan

60 days after training

$5,000

#2 – Revised Strategic Plan and 6-month progress summary

6 months after training

$3,500

#3 – Draft annual summary report

12 months after training

$1,500

Other Requirements for the PIC Funds

Approach AT LEAST 10 businesses (per SBC) to introduce The Business Case for Breastfeeding and encourage them to implement lactation programs

Provide at least 1 additional educational event Participate in monthly teleconference calls and

other communications Complete required documentation, forms,

reports, and plans

Components to your Plan

1st Deliverable: Strategic Plan Begins during training event Review recommendations from planning

groups Includes info on businesses to outreach, who

will make the outreach visits, and how the outreach will help address identified needs in the community/’state

Include partners who will help

Outreach with Worksites

Options to consider: Recognition program “Mini grants” to jump start the effort Select outreach workers who are skilled and

knowledgeable about business issues Select “low hanging fruit” for quick success Attend business meetings/conferences Engage the Chamber of Commerce and service

organizations that already work with businesses Reach out to labor unions and other groups that

address employee concerns Develop a community “Resource Guide” for

businesses

Allowable Expenses for Worksite Outreach

Recognition program promotional materials, plaques, certificates, etc.

Mini grants for lactation room start-up costs Stipends to potential outreach workers Travel expenses to the businesses Printing costs for community resource guide

NOT allowable: food for meetings or recognition ceremonies

Educational Events

Handout H: “Additional Education Options” Options to consider:

Training in another part of your state to extend your reach

Presentations before Chamber, Rotary, Kiwanis, or other business group (Module 9)

Workshop at a WIC, breastfeeding, or other health related conference (Modules 1-3)

Training forservice providers to new families(WIC staff, childbirth educators, Early Head Start, Visiting Nurses, La Leche League Leaders, etc.) (Module 5)

Workshops for childcare centers and other related groups (Modules 3 and 5 and related resources)

Allowable Expenses for Education Events

Invitations and mailing costs Continuing education application fees Facility fees Audio-visual expenses Travel expenses for trainers Reproducing curriculum materials Training props and supplies Follow-up evaluation

NOT allowable: food for training events

Project Promotion

Options to Consider: Company employee health fair exhibits Presentations, exhibits, and/or poster

presentations SHRM and other business related conferences/meetings WIC conferences Breastfeeding conferences State insurance company annual meetings

Presentations at Chamber, Rotary, and other events

Media – press releases, interviews, ribbon-cutting events

Allowable Expenses for Promotion

Production of exhibit displays Materials (beyond the Resource Guide) such as

community contacts and resources Conference registration and exhibit fees Travel fees associated with providing

speakers/presenters Poster and handouts for conference poster

session

NOT allowable:

Related Activities

Provide information to childcare centers Conduct tracking/evaluation of the impact of

your efforts

Tracking and Evaluation

Trainings conducted, attendance, evaluations Businesses contacted and follow-up Results of contacts, concerns, lessons learned,

and opportunities Changes in businesses (using USBC checklist) Qualitative satisfaction data

(See Folder #3, “Tool Kit” for feedback forms)

Breastfeeding duration and exclusivity rates- long term

Collaboration/Partnerships

Continue collaboration between Healthy Start and state/local breastfeeding coalitions

Recruit existing partners from both organizations Expand to new partners Potential partners:

WIC Government agencies Healthcare related organizations Business organizations Colleges/universities Worksite wellness councils Labor unions Chambers of commerce

Technical Assistancefrom HCDI and Every Mother

Monthly group teleconferences for 1 year Individual teleconferences as requested Ongoing assistance via email and phone Toll-free telephone line: 1-866-435-4808 Web site assistance:

www.hcdi.com/hrsa/worksitelactationsupport/index.html

Limited on-site visits

Additional Resources

Project web cast Office on Women’s Health National Business Group on Health United States Breastfeeding Committee Centers for Disease Control ILCA “Employer Directory”

See the “Resource Guide” in Folder #3, “Tool Kit,” for comprehensive list of helpful resources

Project Webcast

“The Business Case for Breastfeeding” 1-hour webcast Topics: overview of the project and strategies

for using The Business Case for Breastfeeding worksite lactation resource kit

Archived at www.mchcom.com

Strategy Planning

General Instructions

Worksheet #1: General Planning Worksheet #2: Worksites to Target Worksheet #3: Addressing Worksite Challenges Worksheet #4: Outreach Plan

Let the Planning Begin!

Group Reports