building your platform - essential overview for writers from the florida christian writers...
DESCRIPTION
An author's platform includes everything that a writer does, both online and off, to attract a listening audience. One of the first questions publishers ask new writers is "What kind of platform to you have?" This presentation is an overview of my 4 hr Master Class on Using Social Media to build an Author Platform.TRANSCRIPT
BUILDING AN ONLINEPLATFORM TO PROMOTE YOUR WRITING, MESSAGE AND “BRAND”
Tim Burns [email protected] timothyburns.com | visibleplatforms.com
BUILDING YOUR PLATFORM
Platform encompasses all the ways you are visible and appealing toyour future, potential and actual readership. Platform developmentis important not only for authors; it’s also crucial for aspiring and soon-to-be authors. Your platform includes your web presence, public speaking, teaching, your publication credits, and any other means by which you have for making yourself known to a viable readership.
Christina KatzGet Known Before the Book Deal, Writers Digest Books, 2008
BUILDING YOUR PLATFORM
Every MinuteOnline . . .
BUILDING YOUR PLATFORM
We are going to start with, a website w/ 360 Degrees of Social Sharing:
A socially-integrated website allows your site visitors to:
Easily find your blog, writing and announcements via your social media channels & search engines.
Connect with you and comment on your blog easily.
Share their comments out to their social channels.
They share what they think about your writing on their social channels.
Share your blogs / writing / announcements onto their social channels.
BUILDING YOUR PLATFORM
Your Blog is your Castle, your home base.
BUILDING YOUR PLATFORM
BUILDING YOUR PLATFORM
Your Blog is your Castle, your home base.
Social Media Channels are your outposts.
BUILDING YOUR PLATFORM
Your Blog is your Castle, your home base.
Social Media Channels are your outposts.
You send your message out to multiple channels.
BUILDING YOUR PLATFORMThink of your social media & blog content as a radio broadcast.
BUILDING YOUR PLATFORM
You don’t have to create all your own content.
Guest bloggersShare YouTube videosPublish press releasesWrite book reviewsTeam up with friends to write for each other’s blogsCurate content from other reputable sources
Quality content raises your reputation.
Readers turn to you as a source of info in your brand and market sector.
You gain readers, views, visits.
Curating, or Aggregating Content
BUILDING YOUR PLATFORM
Become an expert in your message, or brandConnect with other circles of influence, and assemble a ‘Tribe”You will reach more people via your tribe’s social channels than you will ever reach on your own.
YourGoal
BUILDING YOUR PLATFORM
Your Blog is your Castle, your home base.
Your outbound message creates an inbound audience.
SOCIAL MEDIA POSTING GUIDELINES
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Platform ABC:Advanced | Blogging | Class
