LO: To be able to explore the use and impact of persuasive devices

Step 1: To understand a range of persuasive devices

Step 2: To apply this knowledge by identifying and analysing persuasive devices in Old Major’s speech

Step 3: To create an advertising poster for Animal Farm using persuasive devices

Step 1: To understand a range of persuasive devices

 Definitions: Rhetorical question: A question that does not require the reader to answer Repetition: Repeated words, phrases, sentence patterns or ideas Rule of Three: Three words, ideas or sentences linked together to emphasise a point Imperative: A word that gives the audience an instruction or order e.g. ‘take that…’ Emotive Language: The use of language that carries strong emotions, designed to play on the readers’ feelings 

Step 1: To understand a range of persuasive devices

Persuasive device Example

Rhetorical question Fantastic, fun and fabulous.

Repetition Buy now.

Rule of Three Do you need a holiday?

Imperative Please help these poor, helpless animals.

Emotive Language Fun, fun, fun!

Task: Use arrows to match the persuasive device to the correct example.

Step 2: To apply this knowledge by identifying and analysing persuasive devices in Old Major’s speech

Persuasive device Colour

Rhetorical question 

Repetition 

Rule of Three 

Imperative 

Emotive Language 

Task: Highlight at least one example of each persuasive device in Old Major’s speech. Use the correct colours when highlighting!