PRESENATATIONON

Product Life CycleBULBUL PRESSURE COOKER

SUBMITTED TO:Prof Mahesh Soni

SUBMITTED BY:Tushar PophliVarsha NairRohit PatelPoonam Chakraborthy

• Pressure Cooker – mid and low socio economic class product.

• Last decade – grown in economic power.

• Buyer behavior depend on TV

• Saturation in pressure cooker market.

• Bulbul pressure cooker - Mittal Udyog product.

INTRODUCTION

CUSTOMER NEEDS

Cookware i.e.Fast/ Time SavingRetain nutrientsEasy to use and safeEconomical in terms of energy saving and price of the product/ cost

Urban MarketRural markets

House wife

Solar cookerElectrical cooker

Open pot cookingMicrowave oven

ALTERNATIVE COOKING OPTIONS

CUSTOMER SESMENTS

SEGMENTATIONBases of usage (professional/ domestic)

Income (lower / lower middle classes)

Geographic areas (rural/ sub urban)