bulding sustainable indian mnc
TRANSCRIPT
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BUILDING SUSTAINABLE INDIAN MULTINATIONALS
AGENDA FOR ACTION
BY:
ASHA KAKOTI
NIHARIKA TYAGI
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CONTENTS
Introduction to MNC
Indian MNC
Global Challenges for
Indian MNC
Managing the global
challenges- Agenda
Research Data
Conclusion
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OPERATIONALEFFICIENCY
LARGER BASEOF
CUSTOMERS
COSTLEADERSHIP
Companies have to
continuously reshape
strategies and innovate to
compete on a global basis
RISE OF
MULTINATIONALS
INTRODUCTION
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INDIAN
MNC
MERGERS AND
ACQUISITION
1992
LIBERALIZATION
POLICY
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3
4
2
1
WorkforceDiversity
Achieving Brand Recognition
Appropriate AdvertisingStrategy
Political Risk
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MANAGING
THE GLOBALCHALLENGES
MaintainCordial
Relation withthe Ruling
party and theRuled
AGENDA AGENDA SHOULD INCLUDE
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MANAGINGTHE GLOBAL
CHALLENGES
Establishthe Brand
AGENDA AGENDA SHOULD INCLUDE
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MANAGINGTHE GLOBAL
CHALLENGES
TrainingDiverse
Workforce
AGENDA SHOULD INCLUDE
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Localization
andAdaption
MANAGINGTHE GLOBAL
CHALLENGES
AGENDA SHOULD INCLUDE
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The GlobalSupplyChain
MANAGING
THE GLOBALCHALLENGES
AGENDA SHOULD INCLUDE
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MANAGING
THE GLOBALCHALLENGES
Social
Responsibilityto Social
Innovation
AGENDA SHOULD INCLUDE
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Research Data
by Forbes and
Wipro
66.7% of
executives believed
innovation was the
key to a sustainableglobal strategy
75% executives indicatedtheir companies have
embraced green technology or
environmental safetyelements
China was quoted as themost favoured destination
for investments by 55%
February 2011 Survey of more than 300 C-level executives (CEO, CFO, CMO, CIO)
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TATA AND CORUS RELIANCE , WIPRO
SUNDRAM FASTENERS INFOSYS
• The top management teams at Corushave been left intact
• The Tata headquarters gets involved inlong-term direction- setting and largeinvestment decisions.
• Environment friendlystrategy
• Best practices are being transferred
from one unit to the other throughhorizontal deployment, withoutimplications of superiority or inferioritybetween countries, companies, andcultures
• Innovations
CURRENT INDIAN EXAMPLES
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CONCLUSION
As more and more Indian MNCs go global, different strategies have to be developed keeping in mind the
local tastes and preferences of customers, the various culture differences among its employees and concern
for the environment. Ultimately, business people from different cultures need to work together in an atmosphere of mutual
respect and trust.
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