bulletin dyp

8/14/2019 Bulletin DYP

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+ The Design Your Prot program, developed to support

+ Polish design, is getting underway

+ We are using the experiences of other EU nations

+ What will you get? How to join up? A cheat-sheet for entrepreneurs and designers


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Were starting with the project

Participants in the project areEntrepreneurs and designersProject partners may beRegional institutions


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MINISTRY OF

REGIONAL

DEVELOPMENT

EUROPEAN REGIONAL

DEVELOPMENT FUND

EUROPEAN UNION

contact with IIDElbieta Rozbicka,

tel. 0 22 86 00 180,

e-mail: [email protected]

The Design Your Prot project is co-nanced by the European Unionthrough the means of the European Regional Development Funds

D+Y+P purpose isto improve the competitiveness of enterprises through design (process andproduct innovation) in the framework of the Operational Program forEconomic Innovation

We would like to invite regionalinstitutions to cooperate with us

If you arean institution from the business environment

an institution connected with growth in innovation

an institution involved in education in elds connected with product

development, design or management


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02

Lets get started!

The support program for Polish design, Design Your Prot, is getting under-way. We want it to awaken and activate the tremendous hidden potential ofour companies and designers

Beata Bochiska, prezes IWP,[email protected]

Everybody at the Institute is creative excited,

and simultaneously aware of the responsibility. We have convinced the decision-makers, ear-

ning the sympathy and agreement of the Euro-

pean Commission that it is worth giving mo-

ney to Poland for the development of design

and support for enterprises and designers. For

over a year we developed the Project Initia-

tion Document: we debated, simulated results,

gathered market information from enterpri-

ses and designers, compared similar projects

carried out in Europe, described results thatare to be achieved during the project, and se-

arched for people and knowledge. The project

is very complex, will take three years and re-

quires special management techniques in order

to ensure smart and effective use of the funds,

and not just spending. In connection with this

project we have decided to implement a pro-

ject management method for the entire IID,

one used by the British (PRINCE 2). Owing to

this, we can offer a faithful measurement of ef-

fects and a well-ordered realization of the pro-

ject. Preparations have required a tremendouseffort on our part. Today we are beginning!

Why has such a project come into our heads?

Because of the continuing truth of the saying

you praise others not knowing your own...

How often have we heard about fantastic desi-

gners and excellent, innovative products from

other countries? With what adoration do we

look at those international designers, extolled

by the media and supported by image specia-lists? Rarely are we aware of how many of

our designer colleagues work in foreign stu-

dios and how many of them create innovative

products which we ourselves purchase under

foreign brand names. Even more rarely do we

understand what a large number of products

are created in Polish enterprises and arrive to

our market with a foreign offer. This is a ridi-

culous situation. In a country of 40 million in-

creasingly well-off consumers, advanced indu-


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03

MINISTRY OF

REGIONAL

DEVELOPMENT


EUROPEAN REGIONAL

DEVELOPMENT FUND

EUROPEAN UNION

Cheers to those who can

say they have fully used the

potential in design to build

a rms value and turnover

from sales.strial technology, ideally located (yes, yes, in

the heart of Europe!), with prepared, motiva-ted and creative designers we bring hopelessly

uncompetitive products to market under our

own brand names! We ourselves resign from

prot margins, full of complexes and fears.

It is time to change this. It is time to create a

platform of understanding and teamwork. It is

time to deliver knowledge and show the bene-

ts. The thing we seek is access to knowledge,

trust, awareness of hidden potential for prot

and, at last, real cooperation: serious, though-t-out, and above all consistent.

This was the spark of inspiration for our pro-

ject, which we have named Design Your Prot.

Cheers to those who can say they have fully

used the potential in design to build a rms

value and turnover from sales. IKEA, GAP,

ZARA, H&M those are companies which

have used the potential of designers in an

exemplary way, and all of them once started as

a small enterprise

We dream of a global Polish brand and we are

sure that now, thanks to the support of EUfunds, there is a chance to create it.


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04

A partnership pattern

We are not a lonely island. In the D+Y+P program the Institute is making useof good examples and creating them in conjunction with both domestic andinternational partners.

We are just getting started. Other Europe-

an nations have already carried out similarprograms (of a similar scale) with the goal ofsupporting the development of new designproducts in enterprises and at the same timeimproving their competitiveness. Their expe-riences are priceless for us.

A good example: WalesFor 10 years, project and design advising servi-ces have been on offer for local enterprises. Inthe context of support for small and medium-

size companies which rarely make use of theservices of professional designers - a fact thatmakes it difcult for them to gain a competi-tive advantage on the market the Welsh As-sembly Government formed the Welsh Design

Advisory Service (today: Design Wales). Thisorganization offers free advising for SMEs inthe area of design and development of newproducts. Financed by the government, Design

Wales has held several hundred workshops andoffered thousands of pieces of advice, helping

enterprises to succeed in the process to of desi-gning a new product.

A network of best practices

The Institute does not limit itself only to ob-servation of the achievements of others, but inthe frame of the D+Y+P project actively co-operates with other European design centers.It has joined the International Research Col-laboration (IRC) working group, in existencesince 2005, which is an informal society ofinstitutions and organizations involved in de-sign. Its purpose is collaboration in the deve-lopment of a common approach to methods fortesting the creative sector (including industrial

design), allowing for the comparison of datafrom different countries. The most important,however, is the possibility to share experiencesin this area (e.g. best practices) and, owing tothis, application of the best solutions to avoidneedless mistakes.


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05

MINISTRY OF

REGIONAL

DEVELOPMENT


EUROPEAN REGIONAL

DEVELOPMENT FUND

EUROPEAN UNION

In tests conducted in 2007 by the IID concer-ning the application of industrial design in Po-lish enterprises (for the Ministry of Economy),questions were developed in cooperation withmembers of the IRC. One of them is the keyquestion allowing to dene the awareness of a

rm in the application of design (design ma-turity of a company). Based on the answers

Soon WarsawEach meeting of the IRC is held in

a different country, which allows

participants to better familiarize

themselves with the activities and

achievements of particular design

centers. In January 2008 a wor-

king meeting of the group was or-

ganized in Paris by the APCI; thenext host will be Denmark. The

IID hopes to invite its colleagues

from the IRC group to Warsaw in

2009.

The design ladder

The IRC is composed of:

APCI Agence pour la promotion de la creation industrielle (France)Centre for Design Innovation (Ireland)DDC - Danish Design Centre (Denmark)DDI - Spanish Agency for Design & Innovation (Spain)Design AustriaDesign Council (Great Britain)Design Vlaanderen (Belgium)Institute of Industrial Design (Poland, since 2007)National Institute of Design (India)Norwegian Design Council (Norway)Premsela (Holland)

SVID - Swedish Industrial Design Foundation (Sweden)

Awarenessofdesign

0 Design

4. Design as anelement of com-pany strategy

3. Design as aprocess

2. Design asstyling

1. Lack of design

given by rms, a design ladder can be con-structed, showing the levels of maturity of acompany in its approach to design.


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06

A project with a future

Iwona Palczewska,[email protected]

Workshops for companies

Lessons using modern methods enrichattendees knowledge, as well as showspecic systemic solutions for incre-asing the efciency of introducing de-sign products.

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For producers and designersto jointly create intelligent andcompetitive products, they haveto speak in a common, profes-sional language. The heart ofthe D+Y+P project, the center ofall the activity, will be its internetportal. Today we are beginningits construction.

The diagram presented shows clearly the

elements which constitute the D+Y+P

project.

It will deliver knowledge (work-

shops, e-learning).

It will continually monitor the ne-

eds of participants and ensure the

most efcient solutions are applied

(surveys, tests).

It will allow cooperation betweenparticipants (forum) along with the

use of knowledge and internatio-

nal experience; in addition, it will

allow us to share our experiences

and accomplishments (library, de-

signers portfolios , exhibits of best

practices).

AKTUALNE informacje nt. projektu

mona znale na www.iwp.com.pl/zsz

Workshops for designers

They will ensure students of design anddesigners gain the necessary competen-cies and knowledge regarding standardsin the development of design products,including respect for intellectual pro-perty.

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E-learning

Part of the workshops and lessons will beconducted with the assistance of distan-ce learning sessions using the internet.

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Workshops: companies + designers

Problems arising during direct cooperationbetween companies and designers will be re-solved during these lessons.

+


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07

MINISTRY OF

REGIONAL

DEVELOPMENT


EUROPEAN REGIONAL

DEVELOPMENT FUND

EUROPEAN UNION

Handbook

Containing the most recent knowled-ge in the area of design management,it will be the foundation of workshopsand lessons.

+

Designers portfolios

A database of Polish designers will easecontact between entrepreneurs and desi-gners, as well as advising services.

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Virtual digital library

Digitalization of design library and de-sign management resources will serveto make information widely availablefor designers, entrepreneurs and consu-mers.

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PORTAL

Surveys

They will serve as an on-going moni-tor of the efcacy, usefulness and ap-propriateness of our activities in theframework of D+Y+P. The opinion ofeach participant inuences the projectsresults.

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Best practices exhibits

Organized domestically and interna-tionally, they will promote the projectand design as a tool for market compe-titiveness among entrepreneurs, desi-

gners, public administrators and in themedia.

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Tests

These will serve to establish the level ofcompetency and needs of enterprises aswell as monitor the effectiveness of de-sign in businesses. Their results will as-sist in shaping educational programs.

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Access to international sources ofknowledge

Project participants will have free ac-

cess to international knowledge basesin design.

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Forum

An interactive platform for exchangingopinions, experiences and establishingcontact between all the participants inthe project.

+


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08

+

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Calling all entrepreneurs and designers! If you want to suc-cessfully introduce a new model to market, participate in theDesign your prot program. Here are ve reasons for doing itand ve simple steps to take.

Elbieta Rozbicka,

[email protected]

You will get FREE knowledge about how to1.professionally present your project to entre-preneurs.

You will get information on how to legally2.protect your projects.

You will receive practical knowledge in the3.area of cooperation with entrepreneurs, ta-ilored to the realities of the Polish market.You will be a competent partner for entrepre-neurs in the process of creating and introdu-cing a new product to market.

You will present your portfolio to a wide au-4.dience (exhibitions, database on portal).

You will have the chance to make business5.contact with both domestic and internationalentrepreneurs.

What D+Y+P gives designers

Five steps to get there

Browse the projects home page at www.iwp.1.com.pl/zsz for current information concer-ning the project.

Fill out the survey which we will make ava-2.ilable shortly. It will allow you to realistical-ly assess your needs for professional growthand development.

Assess if you can take part in the realization3.of a project, for example by participating inan interactive forum.

Take part in special training sessions for de-4.signers and in joint sessions with entrepre-neurs.

Make use of e-learning, where you will be5.able FOR FREE to gain knowledge in theareas of entrepreneurs, best practices... eve-rything that will help you become a profes-

sional designer.

Why its worth it


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09

MINISTRY OF

REGIONAL

DEVELOPMENT


EUROPEAN REGIONAL

DEVELOPMENT FUND

EUROPEAN UNION

+

You will analyze the maturity of your busi-1.

ness with regards to design application. This

is easy to do thanks to a simple survey.

You will receive FREE information concer-2.

ning methods for introducing a new product

based on which you will be able to modernizeyour rms strategy.

Every participant in the D+Y+P program3.

will have free access to an electronic textbo-

ok which presents the process of preparation,

growth and life cycle of a product: starting

from market research, through preparation

of a project order (brief), conceptualization,

writing of construction and technical docu-

mentation, creation of a model and prototy-

pe, conducting testing sessions, preparationof a nalized project, and even introduction

of a new product to market.

You will shape a competent team and raise4.

employees qualications. Free training ses-

sions and/or e-learning courses will help in

acquiring (or lling in) knowledge on the

subject of necessary competencies and stan-

dards in the area of developing new design

products, including the eld of respecting in-

tellectual property rights. You will establish cooperation with other5.

entrepreneurs, both domestic and interna-

tional. You will have the chance to exchange

experiences and undertake joint ventures in

the eld of methods for introducing new de-

sign products. You will be brought up-to-da-

te with the results of the latest research and

examples of best practices.

You will build a new image for your company6.

innovative and trustworthy, in good nan-

Five steps to get there

Make the decision to take part in the D+Y-1.

+P program. Write it into your companys

three-year growth strategy.

Browse the projects home page at www.2.

iwp.com.pl/zsz for current information

concerning the project.

Log on to www.iwp.com.pl/zsz in order to3.

participate in all on-going activities con-nected with the D+Y+P project.

Fill out the SURVEY, which will soon be4.

made available. It will help determine

which kind of training is optimal for you.

Take part in training courses and/or e-le-5.

arning sessions for producers and joint

sessions with designers and consumers.

Later on, send employees of your compa-

ny to such sessions, especially those who

will have the greatest opportunities tomake use of their knowledge in the appli-

cation of design in the development of a

new product.

What D+Y+P gives businessmen

Be up-to-date You can nd up-to-date informa-tion on the D+Y+P project at:www.iwp.com.pl/zsz

cial condition. Such a mark will bring spe-

cialists to you, respected designers who will

be your calling card, and clients. Also, your

rm will strengthen its position vis a vis the

competition.

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