bulletin mpkp 09 en - media kapa · bulletin 2008 the sales network has recently been enlarged by...

BULLETINMediaprint-Kapa Pressegrosso,a.s.

TABACO-PRINT

Toppres D.A. Banská Bystrica

Mediapress Bratislava

Bresman Dubnica n./V.

Kapa-Press Košice

Mediapress Lučenec

D.A.Press Malacky

Mediapress Poprad

Kapa Dab Prešov

Topas D.A. Ružomberok

D.A.Czvedler Šamorín

T-Press Trnava

Universalpress Myjava

Royal Press Nitra

TABAKOLAND SLOVAKIA

THE PRESS, CIGARETTES, TOBACCO AND COMPLEMENTARY GOODS DISTRIBUTION

Royal Invest Consulting

Pressmedia Praha

Color Interpress Budapešť

Mediaprint-Kapa Pressegrosso,a.s.

Topas Žilina

GG TABAK

n UNIVERSALPRESS Myjava

n MEDIAPRESS BRATISLAVA Bratislava

n D.A.CZVEDLER Šamorín

n D.A.PRESS Malacky

n T-PRESS Trnava

n ROYAL PRESS Nitra

n BRESMAN Dubnica nad Váhom

n TOPAS Žilina

n TOPPRES D.A. Banská Bystrica

n MEDIAPRESS LUČENEC Lučenec

n TOPAS D.A. Ružomberok

n MEDIAPRESS POPRAD Poprad

n KAPA-PRESS Košice

n KAPA DAB Prešov

n Pressmedia Czech Republic

n Color Interpress Republic of Hungary

The regional distribution networkMediaprint-Kapa Pressegrosso,a.s.

Speech of the general director of the company

Ing. Igor Ormandy

Dear business partners, colleagues and friends,

„ The activities that were carried out in previous years represent new experiences as well as new challenges and goals for the future“

Regarding the results we have achieved throughout these past years I can say, that the business strategy which we selected was correct, and I believe that the visions of the company shall be effectively fulfilled as planned for the futureyears.

When Slovakia entered the Euro zone, we joined the countries of the European Union, sharing a common currency - the Euro. From the point of view of the future business activities of the company, I consider the implementation of Euro as an asset in simplifying business conducted with foreign partners.

In the worldwide crisis, which has also affected the Slovak business environment, the goal of the company is to maintain its stable market share, which also depends on the purchasing power of people, as well as its specific cooperation with business partners. Last, but not least, we wouldlike, through our social policy, to prevent the the downsizing of the number of our employees, to increase work productivity and to motivate them to achieve higher performances in the area of complete distribution services.

I would like to say thank you to our business partners for their cooperation and to our employees for their efforts.

Ing. Igor OrmandyGeneral director of the company

Member of board Mediaprint-Kapa Pressegrosso, a.s

Company’s profile...„The distribution of press means the distribution and spreading out of information.“

Mediaprint – Kapa Pressegrosso,a.s. a distribution company dealing with the distribution of periodic and non-periodic press covering the whole of the Slovak Republic.

The company is a member of the Grafobal Group,a.s. and it is a joint stock company, a type of holding established with a purpose of covering all activities of subsidiaries doing business in the area of printing production, publishing activities, distribution of press, tobacco, and additional deliveries, advertising and media activities.

Together with its exclusive regional partners and business partners, provides the following comprehensive services for all publishers of periodical press and their readers:

n the press distribution to sales outlets

n direct sales of periodical press

n subscription and mailing services

n deliveries

n import of international press

n export of Slovak press to foreign markets

Business partners...

Color Interpress

Budapest

Export of Hungarian periodical press to the Slovak.

Pressmedia,s.r.o.

Praha Provides imports of periodical press from the Czech

republic as well as exports from Slovakia and their

subsequent distribution in the Czech republic.

GG TABAK,a.s.

Bratislava

This company is the exclusive importer and distributor

of select brands of cigarettes, and tobacco products

in Slovakia.

Exclusive business partnersMediaprint-Kapa company directly accesses the Czech and Hungarian markets of periodic press by means of Pressmedia, a subsidiary with

its registered office in Prague and Color Interpress, a subsidiary withits registered office in Budapest. These companies provide an ac-tive and intensive relationship with foreign publishers and other bu-

siness partners. GG TABAK subsidiary supplies cigarettes, cigars, tobacco, tobacco products and other additional goods to regional

distribution companies and other business partners. This company is the exclusive importer of select brands of cigarettes, and tobacco products. Also operates its own retail network, dealer and store.

MEDIAPRESS POPRAD, spol. s r.o.

tel.: 052 / 466 37 12

www.mediapresspp.sk

D.A. PRESS, spol. s r.o.

Kontakty: 034 / 774 29 62

www.dapress.sk

MEDIAPRESS Bratislava spol. s r.o.

tel.: 02/672 87 111

www.mediapress.sk

KAPA-PRESS

spoločnosť s ručením obmedzeným

tel.: 055 / 788 11 12, 055 / 788 11 50 MEDIAPRESS LUČENEC, spol. s r.o.

tel.: 047 / 433 21 67

e-mail: [email protected]

TOPPRES D.A., spol. s r.o.

tel.: 048/414 38 71

www.toppres.sk

BRESMAN s.r.o.

tel.: 042/ 442 08 89


UNIVERSALPRESS, spol. s r.o.

tel.: 034 / 621 2916

www.universalpress.sk

KAPA DAB, spol. s r.o.

tel.: 051 / 747 09 11

www.kapadab.sk

D.A. CZVEDLER, spol. s r.o.

Kontakt: 031 / 591 27 11

www.czvedler.sk

TOPAS, spol. s r.o.

tel.: 041 / 564 30 02

www.topas-zilina.sk

T-PRESS, spol. s r.o.

tel.: 033/ 551 37 15

www.t-press.skTOPAS D.A., s.r.o.

tel.: 044/431 91 11


ROYAL PRESS, spol. s r.o.

tel.: 037/650 35 80

www.royalpress.sk

Regional distribution company The regional distribution companies operate in 14 regions of Slovakia and distribute newspapers, magazines, cigaret-tes and additional products to direct sales outlets as well as operating their own retail network.

Points of sales„Press and information within reach“

The number of sales points has stabilized following growth

in previous years and is constantly adapting to the needs

and requirements of the market.

Currently, press is distributed to more than 7000 sales

points throughout all of the Slovak Republic, including

kiosks, tobacconists‘, in-shop concessions, petrol stations,

hypermarkets and supermarkets.

n Development of sales points supplied by Mediaprint-Kapa,a.s. company in the Slovak Republic throughout the years.

Kiosks represent the highest percentage of the total number of purchasing places, the mobility of which enables them to be located in places with the highest number of potential customers and thus, they contribute considerably to the company’s turnover.

Newspaper Stands - Kiosk

Convenience stores

Post Offices

Stores – Tabacconists

Petrol Stations

Hypermarkets, Supermakets

Other

Hypermarkets, Supermakets

Vending machines

29,33%

22%

21%

10%

7%

6%

2%

1%

1%

BULLETIN 2008

The sales network has recently been enlarged by various types of sales points dealing with the sale of press, but sales of press and magazines occur for the main part traditionally in press kiosks, representing almost 43% share of the total amount of sold pieces.

n Marketability ratio in pieces in individual sales points in relation to the total number of sold pieces.

Newspaper Stands - Kiosk 42,99 %

Other 1,54 %

Vending machines 0,01 %

Convenience stores 18,13 %

Stores – Tabacconists 13,31 %

Hypermarkets, Supermakets 11,09 %

Post Offices 5,52 %

Petrol Stations 5,25 %

Shop-in-shop 2,15 %

Vending machines represent a specific way of selling press.The main advantage of this type of sale point is the accessibility to places where kiosks or other types of sales points cannot be located.

Other advantages:

n easy management

n selection of 6 titles and a specific forms of advertising of titles in the vending machines

n fast service, no queueing

Periodic press...„Press is the oldest public means of information formed by

periodic publications such as press and magazines“

Apart from a number of titles distributed within certain regions or throughout Slovakia, we supply the market with a wide range

of Czech press provided mainly by Pressmedia, s.r.o., a subsidiary in the Czech Republic. We also offer a variety of

foreign periodic press. We have recently enhanced our offer of Hungarian press, supplied by Coloe Interpress, Budapest.

Mediaprint-Kapa Pressegrosso, a.s. bought a stake in this company in 2007.

We distribute thousands of pieces of newspapers and magazines within the Slovak republic every day. We ship in average around

400 mil. pieces of press every year among which there are approximately 226 mil. magazines and 174 mil. of dailies.

n The development of the number of distributed pieces newspapers and magazines in years

Newspapers Magazines Together

The range offered by the company consists of various publications from Slovak and foreign publishers. We supply around 915 types of Slovak publications on the market, 820 types of Czech ones and we distribute around 840 types of foreign publications.

Foreign titles 33 %

Czech titles 32 %

Slovak titles 35 %

n The division of publications according to the country of origin and their ratio in relation to the total number of distributed types of publications.

Foreign titles 0,75 %

Czech titles 4,32 %

Slovak titles 94,92 %

n Marketability of publications of items according to the country of origin as a ratio compared to the total number of sold items.

„Information in the press is an indispensable part of awareness of people and professionals.“

Monthly 46 %

2-monthly 19 %

Other 10 %

Weekly 8 %

3-monthly 8 %

2-weekly 6 %

Daily 2 %

n Ratio of specific (individual) types of publications divided according to their periodicity of the total number of types of publications.

The content of the press, from the point of view the information offered, is designed for various groups of readers such as the public, professionals, children, relaxation, and advertisements. The regional press is a special group with the purpose of informing its readership about current events in various regions of Slovakia.

The periodicity of the press is set forth according to the character of the information published in the press, their impor-tance, urgency and content: daily, weekly,2-weekly,monthly,3-monthly and other, whereas the most important ratio of the turnover of the company is dailies and weeklies.

Daily 47 %

Weekly 34 %

Monthly 10 %

2-weekly 6 %

2-monthly 1 %

Other 1 %

3-monthly 1 %

n Marketability of publications in pieces according to their periodicity and their ratio of the total number of sold pieces.

The method of distribution

in Mediaprint-Kapa

n Free returned copies The publisher can decide to accept returned copies – unsold items – in individual regional distribution companies or he can decide to accept them in the returned copies warehouse in Bratislava – where he can come and collect his copies. In case the publisher is not interested in taking the returned copies, these will be disposed of.

n Defining the distribution system The publisher is entitled to define an approximate number of returned issues, or to withdraw unsold copies.

n Automatic distribution regulation Our distribution software evaluates sales individually at every sales outlet based on the sales results of the last 4 title editions sold, and it calculates the optimal number of pieces that should be delivered to every sales outlet.

n Statistics on sales of specific titles for the publisher Published by the available statistics on the sales results of the specific titles of individual outlets. (These results are part of trade secrets)

Marketing support newspapers and magazines

„Marketing support helps the business to be one step ahead“

Place for advertisement of your title in A5 format advertising brochure.

The publisher is entitled to select the form of presentation of the issue in the market at the specific direct selling places:

n distribution of commer cial materials

n placement of advertising brochures inside advertising windows or advertising banner

n displays of titles, i.e., posters at chosen positions of the display area of newsstands

n displays of titles at sales outlets according to the using sales outlets’ display boards

n presentation of titles via a commercial shot on LCD screens

n monitoring of sales – calculating the sales number of monitored titles on the given days.

n sales of press via vending machines (the display of titles at sales machines has its own advertising function)

Distribution services Subscription services | Different form of sale

Mailing | Delivery

Postal Services - Alternative Delivery

Hybrid Mail

Company Mediaprint-Kapa provides its publishers and readers also other services provided by department other forms of sales.

n Subscription services Subscription services, where a subscriber – natural or legal entity - is a client who accepts benefits offered by thepublisher. We accept orders from readers (our own subscribers) as well as from publishers (entrusted subscribers) and payments can be carried out by invoice, cash or postal order.

n Different form of saleThis is a different form of sale compared to the usual sale of press in kiosks and shops, or compared to classic subscription systems. The client receives benefits intended mainly for legal entities or business partners.

n Mailing MEDIAPRINT-KAPA offers its business partner publishers a very convenient form of distribution of their own

products – mailing. This form of distribution does not exclusively focus on newspapers, magazines and books,

but it is possible to use it for any type of small goods and deliveries. The form of the mailing distribution is based

on delivering the goods according to the requirements and conception of the business

partner.

n Delivery The department responsible for other forms of sales provides, in addition to the sale of newspapers and magazines using subscription methods, also covers the delivery (via its own couriers) to individual homes or company addresses.

n The development of the number of delivered pieces by newspapers and magazines in each period.

Janu

ary

Febr

uary

Mar

ch

April

May

June

July

Augu

st

Sep

tem

ber

Oct

ober

Nov

embe

r

Dec

embe

r

RECLAMATIONIn the case, when the consignment doesn’t reach consignee addressee

(i.e. due to wrong sorting or categorization), there are two possibilities how to solve this situation:

1. To send a consignment back to place of sorting and subsequently send it via post office2. To send it via post office on the spot directly.

MAILINGSInputs from clients

THE CONSIGNMENT CENTRALIZATIONThe place for sorting

BRATISLAVAMassive submitting

BA 1 - 35 regionsBA 2 - 49 regionsBA 3 - 36 regionsBA 4 - 26 regionsBA 5 - 12 regions

KOSICEDividing into regions

(45)

13 CENTRESHe must know towns and villages which come under single central offices, approximately 100 towns

and villages.

POST OFFICE

n Postal Services - Alternative DeliveryThe department responsible for other forms of sales has built our own delivery network with our own couriers for addressed deliveries throughout the whole territory of the Slovak Republic. Our overall current coverage of the Slovak Republic by our own delivery network is 69%.As for Slovenska Pošta, a.s. it offers mailing of periodic press in Bratislava and Kosice 6x times a week, prior deliveries no later than 9 am (other cities are on the waiting list).

n Hybrid MailHybrid Mail is a specific form of mail service where the content of a parcel is electronically transferredfrom the sender to the mail service provider who will print it, pack it and deliver it by post. This service is important for companies such as banks, insurance companies, telecommunication companies that regularly send a considerable amount of mail. (invoices, notices...etc.)

Contactn News and magazines subscription

n The Press distribution


The department of other form of selling

Vajnorská 137, 831 04 Bratislava 3

Non-chargeable call: 0800 188 826

tel. č.: 02 – 444 58 816, 444 58 821, 444 59 353

fax: 02 – 444 58 819


www.mediakapa.sk


Reception


tel.: 00421 2/ 49 49 81 11


www.mediakapa.skMediaprint-Kapa Pressegrosso,a.s.

Chief executive Secretariat


tel: 00421 2/ 49 49 81 03, 49 49 81 08

fax: 00421 2/ 49 49 82 01, 49 49 82 02


www.mediakapa.sk

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