bullshit your analyst told you

18
BULLSHIT YOUR ANALYST TOLD YOU

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Page 1: Bullshit your analyst told you

BULLSHITYOUR ANALYST TOLD YOU

Page 2: Bullshit your analyst told you

“WE NEED TO ASK BIG

QUESTIONS”

Page 3: Bullshit your analyst told you

YOUR ANALYST SHOULD BE ASKING IMPORTANT QUESTIONS

AND QUITE HONESTLY.. THOSE ARE USUALLY QUITE SMALL.

Page 4: Bullshit your analyst told you

“INSIGHTS MUST BE

ACTIONABLE”

Page 5: Bullshit your analyst told you

ANALYSIS AND INSIGHT MUST EDUCATE FIRST. IF YOUR ANALYST ISN'T EDUCATING YOU THEY ARE SETTING YOU UP FOR FAILURE.

..WHEN IT COMES TIME FOR TRULY PRESCRIPTIVE OR ACTIONABLE ANALYTIC INSIGHTS

Page 6: Bullshit your analyst told you

“LEVERAGING BIG DATA WILL MAKE IT EASIER”

Page 7: Bullshit your analyst told you

NOTHING GETS EASIER

WITH VOLUME. IT MAY GET MORE EFFICIENT… BUT THEN AGAIN THESE TYPES OF ANALYSTS HATE THAT WORD.

Page 8: Bullshit your analyst told you

“ANALYSIS ISN'T

EFFICIENT”

Page 9: Bullshit your analyst told you

GREAT ANALYSTS SYNTHESIZE. THEY SIMPLIFY. THEY OPERATIONALIZE. THEY FORECAST AND MONITOR. THEY CREATE EFFICIENCY FOR YOUR COMPANY.

THE NEXT TIME YOU HEAR SOMEONE TELL YOU ANALYSIS ISN'T EFFICIENT………

..GET ANGRY.

Page 10: Bullshit your analyst told you

“THE EXPERIMENTAL OUTCOME IS

INDISPUTABLE. THE TEST IS CONCLUSIVE.

THE SCIENCE IS SETTLED”

Page 11: Bullshit your analyst told you

A GOOD ANALYST SHOULD BE AWARE THAT FEW TESTS ARE CONCLUSIVE AND SCIENCE EVOLVES ALONG WITH OUR UNDERSTANDING.NEVER STOP TESTING…TRUE FACTS ARE ILLUSIVE.

Page 12: Bullshit your analyst told you

“WE CAN BEND THE CURVE”

Page 13: Bullshit your analyst told you

MOST CURVES ARE RATES BEING BUILT ON EVER GROWING DENOMINATORS. ANY ANALYST WITH A FEW YEARS UNDER THEIR BELT CAN TELL YOU THAT RATES BUILT ON LARGE DENOMINATORS ARE ALMOST IMPOSSIBLE TO INFLUENCE. NEVER STOP TESTING…TRUE FACTS ARE ILLUSIVE.

Page 14: Bullshit your analyst told you

“L1, L2, L3…AND OTHER KPI BULLSHIT”

Page 15: Bullshit your analyst told you

ANALYST SHOULD BE CREATING THESE NEAR DAILY, TRACKING THEM AGGRESSIVELY, AND EDUCATING YOU ON THEM RELENTLESSLY.

KEY PERFORMANCE INDICATORS ARE JUST VASTLY SIMPLIFIED MODELS OF YOUR BUSINESS.

Page 16: Bullshit your analyst told you

“AD HOC ANALYSIS AND FIRE DRILLS

ARE DISTRACTIONS”

Page 17: Bullshit your analyst told you

THEY REPRESENT VALUABLE FEEDBACK AND OPPORTUNITY TO CREATE BETTER EFFICIENCY.

THEY SHOULD BE VIEWED AS JUST THAT, AN INSIGHT INTO YOUR COMPANIES NEEDS AND GAPS IN THEIR EDUCATION.