BUMP SET SPIKE LLC

Tiffany Padilla

11th grade

17 years old

BUSINESS PROFILE My business is to build up a volleyball camp for

Hartford teenage girls who want to learn how to play the game, but can’t afford to pay the prices of other camps.

Type of Business: Service I will satisfy consumers needs by teaching those

who want to learn, how to play volleyball at an affordable price.

Legal Structure: Limited Liability Corporation I will have all of the protections of a corporation

and still maintain tax advantages.

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OPPORTUNITY

Opportunities Teen girls can afford to take volleyball lessons Camp is located in Hartford, so the customers don’t

have to worry about traveling long distances to get to the camp

There are no other volleyball camps in Hartford

Qualifications Played 3 years Varsity volleyball and captain as a

junior Helped out with a one day a week volleyball camp for

8-14 year olds Very athletic; playing volleyball, basketball, and

softball

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CONSUMER PROFILE By Location

Hartford, CT By Population

Teenage girls who are upcoming 9th -12th graders that live in Hartford.

By Personality Girls interested in learning how play

new sports or love staying active. By Behavior

Girls who like to play volleyball or those who want to learn.

By Income Affordable to serious volleyball

players

Photo of a consumer

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COMPETITION

Competitive Advantage• local location

• provide the lowest prices

Competitor Price Quality Greatest Strength

Greatest Weakness

Nutmeg Volleyball Camp

Windsor, CT

$400/3 days/7 hrs.

good Coaches have coaching experience

Expensive, located in Windsor

Connecticut Elite Volleyball Camp

UCONN Storrs

$400/3 days/6 hrs.

good Coached by UCONN’s head volleyball coach

Expensive, located on the UCONN Storrs campus

No.1 Total Volleyball Camp

Middletown, CT

$435/4 days

good Connecticut’s longest running summer camp

Expensive, located in Middletown

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MARKETING MIXPrice:

$150 for a 5 day volleyball camp: this price is lower than my competitors and high enough to make a profit.

Place: Sport and Medical Sciences Academy’s field house:

its close and convenient for the customersProduct:

A 5 day volleyball camp, where teenage girls will learn the basic rules and skills of volleyball.

Promotion: Information of my camp will be on ads in the

newspaper, flyers posted in Hartford, walking advertisement, business cards

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MARKETING PLANPhase Method Description Cost

Awareness •Flyers •Walking advertisement

•Post flyers in Hartford region, handed out to Volleyball coaches in Hartford•Have info of camp on T-shirts and water bottles

•$1/100 copies•$393.49/109 T-shirt•$208/200 water bottle

Purchase Discount if they go to website

•They will get a 10% discount if they go to my website, where they will be able to print out a coupon.•They will be aware of this because of the flyers given out to their coaches

10% discount on their purchase

Retention Good customer service I will give them the best customer service as possible

$0.00

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COST OF MATERIALS/DIRECT LABOR Definition of One Unit 5 day camp for 18

Cost of Sales Per Unit

Direct Labor

(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$8.00 25 hr $200.00

Total Direct Labor Per Unit $200.00

Material Description Cost/Total Quantity Cost Per Unit

Imprinted T-shirts of camp info

$393.49/109 T-shirt $64.98

Imprinted water bottles with camp info

$208/200 water bottle $18.72

Total Material Cost Per Unit $83.70

Variable Costs Per Unit $0.00

Cost of Sales Per Unit $283.70

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ECONOMICS OF 1 UNIT

Definition of One Unit 5 day camp for 18

Selling Price per Unit $2,700.00

Direct Labor Per Unit $200.00

Materials Per Unit $83.70

Total COGS Per Unit $283.70

Variable Costs Per Unit $0.00

Total Cost of Sales $283.70

Gross Profit Per Unit $2,416.30

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TIME MANAGEMENT PLAN

Business Schedule for a Typical Week

Entrepreneurship 25 hrs.

Sleep (9hrs.) 63 hrs.

Free-Time Hours 80 hrs.

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AVERAGE MONTHLY FIXED COSTS

Type of Fixed Cost Monthly Cost

Entrepreneurial Stipend $200.00

Utilities (volleyball set & balls) $250.00

Advertising (Hartford newspaper) $85.00

Insurance (legal liability) $200.00

Rent (SMSA field house—custodial/security fees included)

$1,275.00

Total Monthly Fixed Costs $2,010.00

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MONTHLY SALES PROJECTIONSMonth Units Sold

January 0

February 0

March 0

April 0

May 0

June 0

July 3

August 3

September 0

October 0

November 0

December 0Total = 6

0

0.5

1

1.5

2

2.5

3

3.5

Jan Feb Mar Apr May June July Aug Sept O ct Nov Dec

Monthly Break-

Even Units 1

13

Selling Price Per Unit $2,700.00

# of Units Sold 6

Total Sales $16,200.00

Total COGS $1,702.20

Other Variable Costs $0.00

Total Variable Costs $1,702.20

Gross Profit $14,497.80

USAIIRD $4,020.00

Other Costs/Unforeseen $1,000.00

Total Fixed Costs $5,020.00

Profit before Taxes $9,477.80

Less Estimated Taxes @25% $2,369.45

Net Profit $7,108.35

PROJECTED YEARLY INCOME STATEMENT

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START-UP INVESTMENT Entrepreneurial hours

needed for start-upWage I pay myself Total start-up

time investment

4 hours $8.00 $32.00

Item Where I will buy this? Cost of ItemImprinted T-shirts of camp info Online:

www.taylormadetshirts.com$64.98

Imprinted water bottles with camp info

Online: www.absorbentprinting.com

$18.72

CASH RESERVE $500.00

Estimated TOTAL START-UP INVESTMENT $615.70

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RETURN ON INVESTMENTReturn on Investment (ROI) Yearly Net Profit ÷ Start-up Investment X 100 1,154%

For every $1 dollar invested,

my business earned :$11.54

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SOCIAL RESPONSIBILITY PLAN

My business will give 5% of my annual net profit to the Alzheimer’s Foundation of America.

Consumer’s will be informed of this by having this foundation’s label on all documents associated with Bump Set Spike and business cards. It will also be imprinted on the T-shirts and water bottles given to the customers.

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BUSINESS & EDUCATIONAL GOALS

o Business To start off small in the

summer with about 18 teen girls and the second year double that amount.

To continue this camp for years to come and expand this camp to other schools with multiple camps in Hartford.

o Educational To get all A’s for the rest of my high school career. I would like to graduate at the top of my class and get into a good college/university.

To finish my last year of college with a 3.5-4.0 GPA. I would also like to be accepted into dental school at the University of Connecticut Health Center.

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LET’S BUMP OUT THE COMPETITION

Thank you for your consideration of

Bump Set Spike LLC

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