bundaberg tourism - impartmedia€¦ · media releases blogs social digital advertising online...

Bundaberg Tourism2019/20 Opportunities Prospectus

www.bundabergregion.org @visitbundaberg

ACTIVITY SCHEDULE

YEAR ROUND OPPORTUNITIES

MARKETING CAMPAIGNS

CONTENTSActivity Schedule

Turtle Season Campaign

Events Campaign

Culinary Campaign

Regional Collateral

Ongoing Marketing Opportunities

Technical Specs, Conditions + Tips

A strong tourism economydrives community prosperityIn an extremely competitive global marketplace, its only by working together that we will continue to enhance the visibility of the Bundaberg region.

This program is a helpful document to give you an overview of the cooperative marketing opportunities exclusively for Bundaberg Tourism members. They have been crafted with our key target markets and seasonality in mind, to assist you with directing your marketing dollars to gain the biggest impact.

BUNDABERG TOURISM OPPORTUNITIES

Bundaberg Tourism Opportunities Prospectus | 2019/20

ACTIVITY SCHEDULEBUNDABERG TOURISM JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN

MAJOR REGIONAL CAMPAIGNS

Summer & Turtle Season 2019/20

Culinary Campaign

DIGITAL

Facebook & Instagram - Always on

Website (www.bundabergregion.org) - Always on

Consumer EDM

COLLATERAL

Bundaberg Official Visitor Map

Bundaberg Region Visitor Guide 2020/21

PR & MEDIA

Journalist & Trade Famils

TravMedia - Always on

SOUTHERN GREAT BARRIER REEF JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN

DIGITAL

Facebook & Instagram - Always on

Website - Always on

INTERNATIONAL TRADE OPPORTUNITIES

Queensland on Tour - Europe

Queensland on Tour - New Zealand

Australian Tourism Exchange

SUMMER & TURTLE SEASON


Summer & Turtle Season Summer is a peak season for High Value Travelers on the Southern Great Barrier Reef.

The Summer campaign focuses on two of the Bundaberg region's hero experiences - the Southern Great Barrier Reef and the Turtles.

The Bundaberg region is the gateway to the Southern Great Barrier Reef. From the coral cays of Lady Elliot and Lady Musgrave Islands to the fringing reefs off the beaches, the region is seeing record visitation numbers as the world discovers this pristine and highly accessible wonderland.

The Bundaberg Turtle Season is a signature natural encounter experience for Queensland and a wonderful 'hook' for industry to leverage. The ranger-led encounter sees 30,000 visitors travel into region each summer to witness the miracle of life that is the Mon Repos Turtle Encounter.

The campaign will run from September through to March with activity placed around nesting and hatching phases of the turtle season.

GOLD >> $1,000§ inclusion in a digital advertising campaign to key national

audiences§ a dedicated blog post about your product with associated social

media promotional campaign§ an MREC on bundabergregion.org§ a featured online deal on bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one (1) Summer / Turtle EDM to Bundaberg

Tourism's 6,000+ subscriber base§ comprehensive post-campaign report

SILVER >> $500§ an MREC on bundabergregion.org§ a featured online deal on bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one (1) Summer / Turtle EDM to Bundaberg


BRONZE >> $250§ a standard online deal on bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one (1) Summer / Turtle EDM to Bundaberg


FREE§ a standard online deal on bundabergregion.org

PACKAGES

ANNUAL MARKETING CAMPAIGNS

Media Releases

Blogs

Social

Digital Advertising

Online Deals

TEQ Online Deals

Local Activation

Famils

Reporting & Forward Planning

SEP OCT NOV DEC JAN FEB MAR APR

THE CAMPAIGNS

EVENTS CAMPAIGN


Events Campaign Major events contribute to the Bundaberg regional economy; attract visitors; enhance the profile of the region; and foster community pride.

Many of these regional events take place in the cooler months of autumn, winter and spring, and to build out of region awareness of these, Bundaberg Tourism is introducing an annual Events Campaign.

The campaign will be conducted in partnership with the local tourism industry and community and will target High Value Travelers within the 400km drive radius of the Bundaberg region.

Opportunities beyond the set Packages are also available - just talk to us about what you want to achieve.

GOLD >> $800§ 30 min event marketing session with our team§ Presentation to the Visitor Centre Staff and ambassadors§ a dedicated blog post about your product with associated social

media promotional campaign§ an MREC on bundabergregion.org§ Featured status on the events landing page on

bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one dedicated Events EDM to Bundaberg Tourism's

6,000+ subscriber base§ A4 poster and brochures in the three Bundaberg region VICs§ comprehensive post-campaign report

BRONZE >> $250§ an MREC on bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one dedicated Events EDM to Bundaberg Tourism's

6,000+ subscriber base§ A4 poster in the three Bundaberg region VICs§ comprehensive post-campaign report

FREE§ inclusion in the events calendar on bundabergregion.org

PACKAGES

Media Releases

Blogs

Social

Reporting & Forward Planning

MAY JUN JUL AUG SEP


THE CAMPAIGNS

CULINARY CAMPAIGN


CulinaryWith locally grown, made and produced food and drink across the Bundaberg region in abundance we are well-placed as a destination to highlight our culinary attributes.

Tourism and Events Queensland research highlights food and drink as a key factor in holiday decision making for High Value Travelers, while Tourism Australia recognises it as the most emotive trigger after world-class beauty.

The culinary campaign period will run from April to August and will include substantial advertising for the regional culinary offerings, as well as the annual Taste Bundaberg Festival and associated destination tourism campaign.

GOLD >> $1,000§ inclusion in a digital advertising campaign to key national

audiences§ a dedicated blog post about your product with associated social

media promotional campaign§ an MREC on bundabergregion.org§ a featured online deal on bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one (1) Culinary EDM to Bundaberg Tourism's

6,000+ subscriber base§ comprehensive post-campaign report

SILVER >> $500§ an MREC on bundabergregion.org§ a featured online deal on bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one (1) Culinary EDM to Bundaberg Tourism's


BRONZE >> $250§ a standard online deal on bundabergregion.org§ inclusion in a sponsored social media campaign§ inclusion in one (1) Culinary EDM to Bundaberg Tourism's


FREE§ a standard online deal on bundabergregion.org

PACKAGES

THE CAMPAIGNS


Social (VisitBundaberg)

Social (Taste Bundaberg Festival)

Website (BundabergRegion.org)

Website (Taste Bundaberg Festival Microsite)

Advertising

Media Releases

Culinary PR Campaign

Taste Bundaberg Festival PR Campaign

Local Activation

Culinary EDM

Famils

MARFEB APR MAY JUN JUL AUG



MRECs Included in Summer / Turtles, Events and Culinary Campaigns.

Feature your business through an MREC banner (300px height x 250px wide) advertisement on campaign landing pages to target your audience and increase your engagement.

See Ad Specs on page 14.

Online Deals Included in Summer / Turtles, Events and Culinary Campaigns.

Leverage our marketing campaigns with an attention-grabbing online deal! Get maximum engagement with our target markets by offering a great value package that encourages consumers to stay and play longer. Deals must be bookable via bundabergregion.org.

Featured Deals Included in Summer / Turtles, Events and Culinary Campaigns.

Get eyes on you first time, every time! Cut through the traffic with a highlighted deal appearing at the top of the deals page.

Sponsored Social Media Campaigns Included in Summer / Turtles, Events and Culinary Campaigns.

Leverage Bundaberg Tourism’s active social media followers on both Facebook and Instagram with our targeted campaign advertising. Showcase your product to our already engaged consumers and to targeted potential guests to our region. Each campaign will be creatively formatted to encourage engagement, and will include your chosen campaign image, and details of and a link to your deal on bundabergregion.org.

CAMPAIGN DIGITAL ACTIVITY

Facebook Link Ad - Winterfeast We will A/B test two different images showing elements of the Winterfeast with the same copy lines to see which image gets the best response from our target. The best performing image will run for the remainder of the campaign.

Total spend $332.50 V1: $66.25 V2: 66.25 11th - 13th of JulyWinner will get remaining $200 from 13th - 16th of July winner was V1_nuts

Post copy: Winterfeast is back for another year of delicious treats, exciting events and farm-fresh produce. From July 7th - 16th.

Link Headline: Winterfeast 2017 - Book your tickets now!

Link Description:A 10 day food festival, bursting with authentic farm gate to plate experiences in the Bundaberg region.

Clickthrough:http://www.southerngreatbarrierreef.com.au/destinations/bundaberg-city/events/winterfeast

MREC

ONLIN

E DE

ALSP

ONSO

RED

SOCIA

L MED

IA CA

MPAI

GN

REGIONAL COLLATERAL


FACTS§ Print run of 100,000 copies§ Comprehensive street maps of Bundaberg, Bargara and coast,

Childers, Woodgate Beach, Moore Park Beach and Gin Gin§ Full colour design including regional information panels§ Includes general information on the region

DISTRIBUTION§ Bundaberg and North Burnett region Visitor Information Centres –

Bundaberg, Gin Gin, Childers and RM Williams Centre§ Neighbouring Visitor Information Centres including but not limited to

Maryborough/Fraser Coast, Agnes Water, Gladstone, Capricorn Coast, Miriam Vale and Tiaro

§ Bundaberg Tourism members for distribution from their businesses§ Bundaberg region businesses§ Distributed with Visitor Information Packs & Visiting Conference

Delegate Pack requests

BENEFITS§ Advertising dollar life span – approx. 12 months§ Advertisement with your direct contact details§ Visitors to Information Centres request map for directions§ Ability to use the map for your visitors/guests§ All adverts are grid referenced for easy location

2019/20 ADVERTISING RATESA 42mm (h) x 89mm (w) Formatted ........................... $500B 87mm (h) x 89mm (w) Formatted ............................$930C 87mm (h) x 89mm (w) Display ...................................$990D 130mm (h) x 89mm (w) Display ...............................$1,250Full panel 200mm (h) x 138mm (w) Display ...............................$1,990Back cover 70mm (h) x138mm (w) Display ..............................$2,300(All rates shown are ex GST)

TIMEFRAMEBooking deadline 30 October 2019Material deadline 8 November 2019Hot off the press before Turtle Season commences (November 2019)

REGIONAL COLLATERAL

BUNDABERG OFFICIAL VISITOR MAP

(Only one available)


ADVERTISING OPPORTUNITIESOption A§ 42mm (h) x 89mm (w)§ Formatted

BUNDABERG OFFICIAL VISITOR MAP

Option B § 87mm (h) x 89mm (w)§ Formatted

Option C§ 87mm (h) x 89mm (w)§ Display (advertisers to supply own artwork)

Option D§ 130mm (h) x 89mm (w)§ Display (advertisers to supply own artwork)

Full Panel § 200mm (h) x 138mm (w)§ Display (advertisers to supply own artwork)

Back Cover§ 70mm (h) x 138mm (w) § Display (advertisers to supply own artwork)

REGIONAL COLLATERAL


To support the Southern Great Barrier Reef Destination Guide, Bundaberg Tourism will release the Bundaberg Region Official Visitors Guide in early 2020. The Guide is aimed at visitor dispersal throughout the region on arrival and will include destination information and operator advertising.

To fit with the styling of the new guide, the majority of advertisements will now be set out in a formatted ad style (See example) to give a clean, inviting feel. All you need to do is provide the written copy and images and a proof will be sent to you for approval of the formatted advert.

We will only be accepting display ads for full page advertisements (finalised artwork to be provided – ad creation is available at an additional cost. Display content is subject to final approval by the publisher.)

FACTS§ Print run of 30,000 copies§ A4 design§ Comprehensive destination information § Full colour design § Includes general information on the region

DISTRIBUTION§ Bundaberg and North Burnett Visitor Information Centres –

Bundaberg, Gin Gin, Childers and RM Williams Centre§ Neighbouring Visitor Information Centres including but not limited to

Maryborough/Fraser Coast, Agnes Water, Gladstone, Capricorn Coast, Miriam Vale and Tiaro

§ Distributed with Visitor Information Packs & Visiting Conference Delegate Pack requests

BENEFITS§ Advertising dollar life span – approx. 2 years§ Advertisement with your direct contact details§ Visitors to Information Centres request destination guide on arrival

2020 ADVERTISING RATES MEMBER NON-MEMBER

1/12 Page Formatted ..................................$545 ...................... $6151/6 Page Formatted ..................................$895 ..................$1,095Quarter Page Formatted ................. $1,395 ..................$1,600Half Page Formatted .........................$2,295 .................$3,395Full Page Display .................................$3,395 .................$4,995Back Cover Display ............................$4,995 .................$5,995

BUNDABERG TOURISM DESTINATION GUIDE

TIMEFRAMEBooking deadline 30 October 2019Material deadline 8 November 2019Hot off the press in early 2020

BUNDABERG REGION OFFICIAL VISITORS GUIDE 2020/21

REGIONAL COLLATERAL


ADVERTISING OPPORTUNITIES1/12 Page§ 41mm (h) x 91mm (w)§ Formatted

1/6 Page § 86mm (h) x 91mm (w)§ Formatted

Quarter Page§ 131mm (h) x 91mm (w)§ Formatted

Half Page§ 131mm (h) x 186mm (w)§ Formatted

Full Page Display § 297mm (h) x 210mm (w)§ Display (advertisers to supply own artwork)

Back Cover Display § One (1) high profile opportunity only§ 297mm (h) x 210mm (w)§ Display (advertisers to supply own artwork)

1/12 PAGEFORMATTED

1/6 PAGEFORMATTED

QUARTER PAGEFORMATTED

HALF PAGEFORMATTED

REGIONAL COLLATERAL

BUNDABERG REGION OFFICIAL VISITORS GUIDE 2020/21

ONGOING MARKETING OPPORTUNITIES



The Australian Tourism Data Warehouse (ATDW) is the national platform for digital tourism information on Australia.

The ATDW system is a central storage and distribution facility for tourism industry product and destination information from all Australian States and Territories. This content is compiled in a nationally agreed format and electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems.

Subscription to ATDW includes the following benefits:

§ Listing on up to 60 websites nationwide including queensland.com and southerngreatbarrierreef.com.au (potential for your listing to be viewed by MILLIONS)

§ Simple upload of information into BookEasy for use on bundabergregion.org

§ All business operators can maintain and update their listing at any time with their own logins

§ Ability to participate in Tourism and Events Queensland’s online and cooperative advertising

§ Inclusion in the Queensland iPhone app (downloaded over 100,000 times!)

§ Access to Tourism Exchange Australia (TXA) which allows your ATDW listing to be bookable online (all funds from online bookings are deposited directly into your bank account at the time of booking)

§ Downloadable monthly performance reports (analytical reports) which outline your top page views, keywords searched to find your listing, which of the 60 websites are displaying your product.

(*ATDW only available for certain business types)

AUSTRALIAN TOURISM DATA WAREHOUSE

EVENTS .............................................................F.O.C.

BUNDABERG TOURISM MEMBER .................$150(Silver Member and above)

NON-MEMBER .................................................$200



Business ListingsAs part of your membership*, your business is listed on bundabergregion.org through BookEasy. Your business listing may feature in multiple relevant categories across the website, so for better engagement with consumers keep your details up to date via your BookEasy login or your ATDW listing (contact us for details).

For extra attention, appear at the top of each category with a featured listing.

(*Out Of Region members and above)

BUNDABERGREGION.ORG OPPORTUNITIES

LISTING ..............................Included........Included

FEATURED LISTING ..........$50 ......................$300

MREC (300 x 250px) ..................$75 ......................$450

SKYSCRAPER (300 x 600px) ....$90 ......................$540

MONTHLY ANNUALLY

MONTHLY ANNUALLY

BUSIN

ESS

LISTIN

GMR

ECSK

YSCR

APER

Digital AdvertisingGet your business in front of consumers considering coming to Bundaberg. Digital ads located on bundabergregion.org are a great way to standout from the crowd.

Feature your business through an MREC banner advertisement on the page of your choice* as part of a campaign or at a time that suits your business to target your audience and increase your engagement.

*Excludes Homepage and campaign landing pages



Front Page WebtileThe front page of bundabergregion.org is the main landing page.

Located at the top of the homepage, underneath the rolling campaign banner, Front Page Webtiles are an effective way to get in front of our audiences quickly.

Available for six weeks, will appear in second row of webtiles.

FRONT PAGE WEBTILE ..................................$600

Online DealsLeverage our marketing campaigns with an attention-grabbing online deal! Get maximum engagement with our target markets by offering a great value package that encourages consumers to stay and play longer. Deals must be bookable on bundabergregion.org (by being uploaded into BookEasy) and must be commissionable.

Get eyes on you first time, every time! Cut through the traffic with a Featured Deal appearing at the top of the deals page.

STANDARD DEALS .......................................... FREE

FEATURED DEALS ..................... $50 for duration(Time limits may apply at discretion of Bundaberg Tourism)


Please note: Deals do not have to offer a discount off your product as long as they offer value to the consumer over and above rack rates. Consider an add on benefit or a package.



Website BannersBe the first thing consumers see as they open each page on bundabergregion.org. Apply to have a visual banner along the top of any pages of the website complete with link to your Bundaberg Tourism webpage to promote your business and maximise conversion opportunities. (Excludes homepage)

Banners are available in two formats – rolling (where a maximum of three banners will rotate, each visible for approximately 5 seconds) or static (where your banner will be the only one shown for the agreed time period).

ROLLING (one of three) .............$100 ....................$600

STATIC .................................$150 ....................$900

MONTHLY ANNUALLY

Bundaberg Tourism Corporate EDMHave you got something exciting happening that you want to share with Bundaberg Tourism members and other corporate subscribers? Send us your news for consideration for the Bundaberg Tourism Corporate EDM which is sent fortnightly to an active database of over 700 business subscribers.

ELECTRONIC DIRECT MAIL (EDM) OPPORTUNITIES

CORPORATE EDM ........................................... FREE

Consumer EDMBundaberg Tourism's consumer EDM is delivered as part of the Summer / Turtles, Events and Culinary campaigns. With a database of over 6,000 highly engaged potential visitors, the quarterly newsletter links readers with engaging content, strong deals and bold creative to deliver an excellent return on investment.

MREC ADVERTISEMENT ................................... $99(600 x 400px with direct link to deal on bundabergregion.org)

FORMATTED INCLUSION .................................. $50(Appearing in the deals section)




PR ServicesDo you need help when communicating with media and the public? Whether its advice on strategy, distribution of your latest media release, an SOS in an online PR emergency or help to devise a full campaign, Bundaberg Tourism is here to help.

PR OPPORTUNITIES

TravMediaBundaberg Tourism has an annual subscription to TravMedia, the travel industry’s social media network, connecting media and public relations professionals worldwide. Established in 1999 by Nick Wayland, a former travel editor seeking a better way to research and report travel news, TravMedia now delivers a social network for business, that enables PR professionals and media in the travel space, to share content, coverage and collaborate like never before. TravMedia currently operates in 10 countries - Australia, United Kingdom, United States, China, Germany, United Arab Emirates, Canada, India, New Zealand, and South Africa - with a community of over 40,000 media and PR members.

PRESS RELEASE OR PR OPPORTUNITY ...P.O.A.(Gold Members and above)

30 MINUTE CONSULTATION .......................... FREE

ONE PRESS RELEASE .......................................$75(Including distribution to agreed media)

LARGER CAMPAIGN ......................................P.O.A.

Sponsored Social Media CampaignsLeverage Bundaberg Tourism’s active social media followers on both Facebook and Instagram with our targeted campaign advertising. Showcase your product to our already engaged consumers and to targeted potential guests to our region. Each campaign will be creatively formatted to encourage engagement, and will include your chosen campaign image, and details of and a link to your deal or listing on bundabergregion.org.

Sponsored Campaigns are scheduled as part of the Turtle, VFR and Culinary marketing activities, but may be requested outside of scheduled time.

SPONSORED SOCIAL MEDIA CAMPAIGN ...P.O.A.

BlogAt the heart of destination marketing is storytelling. An extension to our campaigns and brand, our visitors are already engaging with the stories of Bundaberg North Burnett through our blog and associated social media strategy. Moving toward a model of experience promotion with an authentic local voice, we are seeing increased engagement and strong website visitation.

Leverage our engaged audiences by sponsoring a blog. Blog sponsorship includes a purpose-written narrative of 300-500 words, uploading of a maximum of four (4) of your own images, and a sponsored social media post targeting agreed audiences.

BLOG .................................................................$250

SOCIAL MEDIA OPPORTUNITIES


BLOGS >> CONDITIONS§ Blog sponsors must provide suitable material about their product to

allow the Bundaberg Tourism Marketing Team to write content§ High resolution images must be provided (minimum 1000px wide,

300dpi).§ All sponsored blogs and associated social media campaigns

will include a disclosure of Bundaberg Tourism’s promotional arrangement with the blog sponsor.

§ The Bundaberg Tourism Marketing Team will work with the blog sponsor to determine the target markets and duration of the social media post to a maximum value of $50.

DIGITAL ADVERTISING >> AD SPECS§ MREC - 300w x 250h pixels - 40kb max.§ Half Page - 300w x 600h pixels - 100kb max.§ Ad format: JPG, GIF or PNG. Working files must be supplied.§ Ad content: Ad should include an attention grabbing offer, a quality

image and a strong call-to-action.§ Terms and Conditions: if terms and conditions apply to the offer

and an asterix is to be included on the ad, the asterix should match with wording i.e. ‘T&Cs apply’ or similar. Alternatively, the Terms and Conditions should be obvious and easy to find via the landing page URL provided.

§ URL: a URL must be provided that matches the deal so if a consumer clicks on the ad, they are directed to more detail about the offer, and how to book/claim the offer.

MREC >> SUGGESTIONS1. Offer Create an attention grabbing offer (ideally with an enticing price

point). Choose a single selling point that makes your deal different, better,

or special. E.g. value, convenience or location. Try to include a sense of urgency - ‘limited time only’ or ‘exclusive’. Keep the offer as simple as possible – the less words the better.2. Image Hero image that shows the business or product. Lighter, brighter images seem to perform better. Include logo.3. Call to Action Include a call to action e.g. ‘Book Now’.4. Website Link Include the offer on your website that details what the offer is and

how to book this deal. Include any terms & conditions that apply to the deal e.g. expiry

dates or block out dates. Also it is recommended but not crucial, to have an online booking

option as this is an easy way for consumers to book your deal.

FEATURED DEALS >> CONDITIONS§ Featured deals will be arranged in alphabetical order.§ Featured deals will only be offered if more than three standard

deals are also offered during the campaign period. If less than three standard deals are available, standard deals will be substituted.

FRONT PAGE WEBTILE§ Available for six weeks, will appear in second row of webtiles. § A high resolution image (300dpi, minimum width 1000px) must be

supplied. § The webtile must link to a page on the BundabergRegion.org

website.§ Front Page Webtiles are subject to approval based on availability

and campaign suitability.

TECHNICAL SPECS, CONDITIONS & TIPSONLINE DEALSDeal Title - 50 characters (with spaces)Offer and Description - 130 characters (with spaces)Image – 350px wide x 300px highDeal validity dates must fit with campaign period.Deals including full terms and conditions must be uploaded into BookEasy and be commissionable.

ONLINE DEAL >> TIPS§ Does the deal offer value to the consumer over and above rack

rates? This may mean a discount or a compelling value-add that will interest the consumer.

§ Is the deal headline compelling to encourage click through? - % off (aim for 10% or more, the higher the better) - Buy One, Get One Free - Bonus Nights (e.g. Stay 5, Pay 3) - Package Deals (e.g. Accommodation & Tour Package from $XXXpp)§ Ensure BookEasy listings are up to date and includes great imagery.§ Track your campaign success by: - Communicating with your staff the importance of determining the source of an enquiry. - Creating a new or different package in market so you can evaluate your advertising’s effectiveness - Ensuring your deal/s can be easily found on your website - this may include highlighting your deal on your homepage and also on your deals/ packages page.

WEBSITE BANNERSBanners are available in two formats – rolling (where a maximum of three banners will rotate, each visible for approximately 5 seconds) or static (where your banner will be the only one shown for the agreed time period).Images must be supplied in high resolution (300dpi) at a minimum size of 2000px X 1000px. Each banner will have a link to a page on the VisitBundaberg.org website unless otherwise agreed. *

*Subject to availability and approval.

MAP & DESTINATION GUIDE § Images

Formatted advertisements will include one (1) photo (logos not accepted). Images must be supplied as high resolution JPG or TIFF (300dpi) at a minimum size of 1MB. JPG files must not be compressed to low quality images, only high quality files will be accepted. Logos/images supplied in Microsoft Word will not be accepted.

§ Supplied Press-Ready ArtworkAll artwork must be PC compatible and is to be supplied by email to [email protected]. All supplied artwork is subject to approval by Bundaberg Tourism. Preferred file format for any supplied artwork is a press optimized PDF file, created using Adobe Acrobat Distiller, at exact dimensions in mm. All images in PDF should be a minimum resolution of 300dpi. Convert all fonts to outlines or embed in PDF. Artwork created in Microsoft Word or Publisher will not be accepted.

§ InDesignCMYK with all files checked for separation, unused colours deleted, all colours named with their process elements (e.g. “100M/100Y”), fonts converted to outlines, all imaged embedded, files saved as press optimized PDF.

§ IllustratorCMYK with all files checked for separation, unused colours deleted, all colours named with their process elements (e.g. “100M/100Y”), fonts converted to outlines, all images embedded, files saved as EPS.

§ PhotoshopResolution 300dpi, CMYK colour mode, files to be saved as high resolution TIFF or EPS. JPEG files should have compression set no lower than 10 to ensure the file maintains good quality.

FOR DESTINATION INFORMATION - BUNDABERG REGION@visitbundaberg www.bundabergregion.org

#visitbundaberg #tastebundaberg #southerngreatbarrierreef

FOR CORPORATE INFORMATION - BUNDABERG TOURISM@BundabergTourism www.bundabergregion.org/corporate

bundaberg tourism - impartmedia€¦ · media releases blogs social digital advertising online...

Documents