buraj al arab by saniah saleem rao
TRANSCRIPT
Presentation topic BURJ AL ARABSubmitted to Mr Idress Awan Submitted by Saniah Saleem Rao
Class BBA 4th
H I S T O R Y
I N T R O D U C T I O N
L O C A T I O N
C H A R A C T E R I S T I C S
E X P E R I E N C E
R I S K C O N S T R U C T I O N M A N A G E M E N T
D I F F E R N E N C I A T E S S K I L L S & K N O W L E D G E
E S T A B L I S H E D I N A L A R G E M A R K E T
Briefly overview
W O R K P O S I T I O N C H A L L E N G I N G W O R KD R I V E N M A R K E TA C H I E V E M E N T S
R O Y A L S U I T SR E S T A U R A N T S C O M P E T I T O R S
H O T E L F A C I L I T YO T H E R F A C I L I T Y
M A J O R P R O J E C T S
U N D E R P R O J E C T S
C E O M E S S A G E
R E V E N U E S
S T R A T E G I C P L A N
C O N C L U S I O N
Burj al arab
MOHAMMED BIN RASHID AL MAKTOUM
Owner Name
" T O B E T H E W O R L D ' S M O S T L U X U R I O U S H O T E L W I T H A T E A M
D E D I C A T E D T O O U T S T A N D I N G P E R S O N A L I Z E D S E R V I C E , S U R P A S S I N G
G U E S T E X P E C T A T I O N B Y P R O V I D I N G T H E U L T I M A T E A R A B I A N
H O S P I T A L I T Y E X P E R I E N C E ”
Mission statement
T O B E A W O R L D C L A S S I N T E R N A T I O N A L H O T E L A N D
H O S P I T A L I T Y C O M P A N Y , C O M M I T T E D T O B E I N G T H E I N D U S T R Y L E A D E R I N
A L L O U R A C T I V I T I E S T H R O U G H D E D I C A T I O N T O O U R C U S T O M E R S A N D
C O L L E A G U E S
Vision statement
C O N T R A C T I O N B E G A N 1 9 9 5 .
3 0 0 0 C O M P A N I E S A R E I N V O L V E D .
2 5 0 D E S I G N E R F R O M U K , U S A & D U B I .
3 5 0 0 W O R K E R S A T S I T E O N T I M E .
History
T Y P E 7 * L U X U R Y H O T E LL O C A T I O N J U M E I R A H B E A C H R O A D ,
J U M E I R A HC O N S T R U C T I O N S T A R T E D 1 9 9 4C O M P L E T E D 1 9 9 9O P E N I N G C E R M O N E Y D E C 1 9 9 9C O S T U S D $ 6 5 0 M I L L I O N
Introduction
F L O O R S 6 0 L I F T S 1 8N O O F R O O M S 2 0 2
A R C H I T E C T T O M W R I G H TA R C H I T E C T S D E V E L O P E R
J U M E I R A HS T R U C T U R A L E N G I N E E R
A T K I N S
Introducation
H O T E L W H I C H S T A N D 1 0 5 3 ( F T )
S H A P E D S A I L B O A T
W O R L D T A L L E S T H O T E L N O . 3
Introduction
location
•U N I T E D A R A B E M I R A T E S D U B A I
• P R I V A T E I S L A N D ( 2 8 0 M O F F S H O R E )
Location
W O R L D T A L L E S T H O T E L ( 3 2 1 M )
W O R L D C L A S S A C C O M M O D A T I O N . .
T H E M O S T T E C H N O L O G I C A L L Y A D V A N C E D M E E T I N G A N D C O N F E R E N C E
F A C I L I T I E S A V A I L A B L E .
Experience
Characteristics
• A H E L I P O R T T O P O F T H E H O T E L .• T H E B U I L D I N G O F T H E H O T E L L I K E A S S A I L I N G B O A T .
• T H E B E D R O O M S U I T S I S L I K E A R O Y A L S U I T .
N I N E R E S T A U R A N T S A M O N G W H I C H T H E M .
•D I F F E R E N T I A T O R S S K I L L S A N D K N O W L E D G E .
•I M A G E E S T A B L I S H E D I N A L A R G E S T M A R K E T .
•W E L L P O S I T I O N A C H A L L E N G E R W O R K .
Characteristics
L A B O R S U P P L Y
H I G H R I S E M A N A G E M E N T E X P E R I E N C E
P U R C H A S I N G
C O S T C O N T R O L
M A N A G E M E N T S T A F F I N G
Risk at construction Mangment
Differentciate skills & knowledge
T H E Y E A R 2 0 0 9 , 2 0 1 0 , 2 0 1 1 ,
T H E Y D I V E R S E T H E O W N B U S I N E S S .
Established in a largest market
Well positioned to address the challenges of working in the region
B U S I N E S S C U L T U R E
I N C R E A S E L O C A L C A P A C I T Y & C A P A B I L I T Y
D R I V E N F O R D E V E L O P M E N T
S C A L E & P A C E O F P R O J E CT
Work position challenge.
Driven market
C R E A T I N G I N F R A S T R U C T U R E D E M A N D
B U S I N E S S D I V E R S I F I C A T I O N
Driven market
S I X A W A R D - W I N I N G S I G N A T U R E R E S T A U R A N T
W O R L D C L A S S C O N F E R E N C E A N D & B A N Q U E T I N G N O N U S E
M A J L I S A L B A H A R E X C L U S I V E P R I V A T E B E A C H
Achievements
A R E A 7 8 0 S M
L O C A T I O N 2 5 F L O O R
L O W E R L E V E L D I N I N G A R E A
U P P E R L E V E L M A S T E R B E D R O O M W I T H R O T A T I N G F O U R P O S T E R C A N O P Y S I N G L E
A N D D O U B L E B E D W I T H M A R B E LB A T H R O O M .
T R A N S P O R T A T I O N M E R C E D I E SB E N Z , H A L O C O P T E R S E R V I C E .
Royal suits
Room
O N E B E D R O O M D E L U X E S U I T E S 1 4 2
T W O B E D R O O M D E L U X E S U I T E S 2 8
P A N O R A M I C S U I T E S 1 8
C L U B S U I T E S 4
Room and specification
D I P L O M A T I C S U I T E S 6
P R E S I D E N T I A L S U I T E S 2
R O Y A L S U I T E S 2
Room & specification
2 0 2 S U I T S R O O M
T H E C O S T O F S T A Y I N G I N A S U I T E B E G I N S A T $ 1 , 0 0 0 P E R N I G H T , $ 2 8 0 0 0 .
Rooms
Restaurants
A L M U N T A H A
A L M A H A R A
Restaurants
C U R R E N C Y E X C H A N G E
F A X F A C I L I T Y
C O N F E R E N C E F A C I L I T Y
I N T E R N E T F A C I L I T Y
L A U N D R Y F A C I L I T Y
S W I M M I N G P O O L
P A R K I N G F A C I L I T Y
R O O M S E R V I C E
P H O T O C O P Y F A C I L I T Y
B A B Y S I T T I N G S E R V I C E
Hotel facility
W I L D W A D I W A T E R P A R K
P R I V A T E B E A C H
D I W A N I A L I B R A R Y
A S S A W A N S P A & H E A L T H C L U B
M A R I N A G A R D E N
Other facilities
A T L A N T I S P A L M J U M E I R A H
E M I R A T E S T O W E R H O T E L
T H E A D D R E S S D O W N T O W N B U R J D U B A I
Competitors
D U B A I M E T R O
D U R A T A L B A H R A I N
A S I A N B E A C H G A M E , O M A N
B A H R A I N W O R L D T R A D E C E N T E R
Major projects
C U R R E N T L Y U N D E R D E V E L O P M E N T P R O J E C T S C O U N T R I E S A R E .
I N D I AU A E
K U W A I TC H I N AQ A T A R
Under projects
Revenue split by sector 2010,2014
P R I C I N G S T R A T E G Y
P R O M O T I O N S T R A T E G Y
I N N O V A T I V E P R O D U C T A N D S E R V I C E S
T A R G E T N E W C U S T O M E R S E G M E N T
P R O M O T E N E W S E R V I C E S
Strategic plan
T H E C E O I S I N T E R E S T E D T O G R O W I N G T H E H O T E L I N O T H E R C O U N T R I E S . H E I S A L S O B R I N G I N G T H E G R O U P ’ S N E W
H O T E L B R A N D
V E N U E , S I N G A P O R E , T O K Y O & H O N GK O N G .
CEO Message
B U R J A L A R A B H A S A C H I E V E D . I TM A N A G E D T O G A I N R E C O G N I T I O N F R O M C O M P A N I E S T H R O U G H O U T T H E W O R L D .
T H E C O M P A N Y H A S E S T A B L I S H E D I T S I M A G E S Y N O N Y M O U S T O S U P E R I O R
S E R V I C E Q U A L I T Y A N D E X C E L L E N C E .
conclusion