BURBERRY SAUCE

Strategy in the form of a holiday meal

THE TURKEY Burberry is an

international luxury designer and retailer that was founded in Great Britain in 1856 by Thomas Burberry. Although the retailer is well over 100 it has kept of with the media and consumers of the time.

STUFFING

Burberry currently uses these four popular social media sites to engage with their current and potential consumers. Social media engagement is critical for Burberry as their target market is actively using new media.

GREEN BEAN CASSEROLE Facebook is the “go-

to” social media site these days. They’ve created measurements of pages easily accessible and easy to comprehend.

MAC & CHEESEInstagram is much like Facebook when measuring page success. Burberry is doing well with Instagram however two key performance indicators should be website clicks and likes.

Click icon to add picture

SWEET POTATO CASSEROLE

Although Pinterest is the new kid on the block it is increasingly growing in popularity.

BLUEBERRY COBBLER Twitter is the

blueberry cobbler of this meal. Even though social media site has not been doing well it’s still a great way to interact with consumers.

THE OVENJust as a meal isn’t complete without going into the oven, Burberry cannot be successful without strategy.

Social media metrics act as a cooling rack does for our favorite sites. Strategies that are fresh out of the oven have to go through metrics to ensure performance quality

THE COOLING RACK

DINNER IS SERVED! By following these steps, Burberry will

have an amazing social media strategy ready for consumption.