burda international russia

Burda International Russiaconnecting consumers

A subsidiary of Hubert Burda Media

’2016

01

Hubert Burda Media: key facts

Source: Publisher’s dataBurda Connecting Consumers 2016Burda International Russia

In more than

17languages

Active on

5continents

Turnover of

€ 2.45billion

We have over

10 000employes

With shareholdings in many other companies

Print Printing Digital Events E-commerce Retail TV and other media Direct marketing

Business fields:

02

Hubert Burda Media: tradition and innovation


Hubert Burda Media portfolio includes

International brands:• Elle• InStyle• Playboy

• The Hu�ngton Post• Weather.com• Harper Bazaar

Our brands:• Focus• Bunte• BurdaStyle• Lisa

Significant events:• DLD• Bambi

More than 460 print and digital media brands

Burda International is responsible for all publishing activities outside the German-speaking worlds. We are in 23 countries, including USA, Brasil, Hong Kong, Poland, France, Russia and more.

03

Burda International Russia

Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016)Burda Connecting Consumers 2016Burda International Russia

20years

in Russia

in cumulative half-year audience of magazines

30 298 800(49,7 % of Russian population 16+ y.o.)

N 1

With large-scalesupporting advertising and

PR companies in Media

Big events andspecial projects


Groups in socialmedia – 2 913 881

Digital assets audience coverage:15 132 644

in distributionin Russia

N 1

periodical magazines

and 41 special issues

84

04

Burda International Russia 360°

Source: TNS, NRS-Russia 2016-2 (December 2015 — April 2016), Google analytics (Apr. 2016), Social media (Apr. 2016), Newsstand (Apr. 2016)Burda Connecting Consumers 2016Burda International Russia

Total audience:

monthly47 345 800*

(corporate publishing, printing broshures, co�ee table books)

Customizedpublishing

(Normal issues, supplements,stand alone editions)

Magazines &special editions

(mobile tablets, apps, video content)

Digital(Parties, awards, promotions,

stand alone events)

Events

(Tv show, tv rubrics, outdoor)TV & other media

(selling via internet)E-commerce

(website, social media,newsletters)

Internet

(selling products in our retail stores, media for wholesalers)

Retail

05



of Russian population1/3more than

peoplemonthly

47 mln. Audience of Burda International Russia(press, events, digital, including social media, e-commerce)

06

Segmentation of Burda International Russia

Burda Connecting Consumers 2016Burda International Russia

Auto Home Interior & Garden

Food & X-words,Interactive

Luxury Men Tech Women Crafting Kids & parents Teens

07

From mass-market to luxury


Luxury

Premium

Mass-segment

08

Edition audience characteristics


50% of Burda International Russia editions cover the audience of the age of 20 – 44

Most solvent audience interesting for advertisers population group

50%20 - 44 y.o.

4%16 – 19 y.o.

46%45+ y.o.

16

30

45

09

Burda International Russia – Experts in 10 life fields


We have:

in di�erent segmentsFull portfolio of magazines

in all life fieldsWe are experts

from mass-market to luxury10 segments:

Auto Home Interior

& Garden Food

&Interactive&X-words

Luxury MenTech

Crafting

Women

Kids&

parents

Teens

10

TOP–10 publishing houses in Russia*


Russia Half-year audience % of Russian population

49,70Burda International Russia

Hearst Shkulev Publishing

Bauer Media

Independent Media

7 Dney

Za rulem

Toloka

Press-Courrier

Vokrug Sveta

30 298 800

25 628 800

23 405 300

19 553 400

16 596 000

13 977 800

13 699 100

13 112 500

11 335 300

9 390 600

42,10

38,40

32,10

27,20

22,90

22,50

21,50

18,60

15,40Popular Pres s

* —Only magazines

11

TOP–10 publishing houses in Moscow*


% of Moscow populationMoscow Half-year audience


Bauer Media

Hearst Shkulev Publishing

Independent Media

7Dney

Za Rulem

Toloka

Popular press

Press-Courier

Vokrug Sveta

5 656 800

4 762 900

4 071 000

3 700 300

3 607 500

2 577 900

2 451 600

2 210 800

1 950 200

1 927 900

54,60

46,00

39,30

35,70

34,80

24,90

23,70

21,30

18,80

18,60

* —Only magazines

12

3 brands from Burda International Russia are in top-10Readership survey of women’s magazines in Russia


Carrier Cover Cover %Antenna/Telesem1 5 421 300 16Cosmopolitan2 3 360 100 9,9Karavan Istory3 2 525 100 7,5Lyublyu Gotovit!4 2 143 400 6,3

Telenedelya6 1 886 300 5,6

7 Dney5 2 116 800 6,3

Teschin Yazyk10 1 616 600 4,8

Vokrug Sveta9 1 641 700 4,8

Burda7 1 690 900 5Lisa8 1 643 700 4,9

* — TG - women

13

Special projects calendar 2016Parties, events, conferences


OOPS! 15-Bithday party

Q 1 (january — march)

Q 2(april — june)

LisaFamily festival (Kazan)

OOPS! Pre-prom party

PlayboyParty Soho (Moscow)

PlayboyParty Chernomorskaya 5(Sochi)

Burda AcademySewing school (Moscow)


PlayboyFormula 1 Sochi party

Moy rebenokParents&kids festival + Pregnancy section(Moscow) Playboy

3 Parties with Zhuguli (Kazakhastan)

Playboy 2 Parties (Moscow)

Burda FestMoscow family festival

LisaFamily festival(Samara, Krasmodar)

Moy rebenokParents&kids festival (Ekaterinburg)

Playboy2 Parties (Sochi)


+ Brain Day+ Garden section

Q 3 (july — september)

PlayboyPlaymate of the year 2016

OOPS! Choice Awards

Dobrye SovetyWomen Reproductive Health conference

LisaFamily festival (SPB)

Playboy3 Parties with Zhuguli(Yaroslavl, Saratov,Tula)

PlayboyPresentation of the Calendar with Liga Stavok and Zhuguli (Moscow)


Q 4(october — november)

14

Burda International Russia. Social media reach


followers120 816

views12 539

followers22 620

followers625 762

followers1 283 568

followers

Total:2 913 881

followers4 598

followers843 978follow

us!

15

Digital Projects


Unique visitors

Views

5 744 000

40 000 000

comparing to November 2013

Audience growth is

200%

32 bloggers

10 vloggers

10 websites

Social media and blogs: Today GLAM RUSSIA includes 70 fashion Russian bloggers with total coverage of more than 1 000 000 followers in social media.

GLAM - platform 360°Unites users of content, advertisers, sites and blogs on fashion&beauty themes by means of the unique innovative technology. The project was launched in Russia in April, 2014 and is still under dynamic develop-ment.

№1in food segment in RussiaMonthly coverage of 51.3 million people:Websites + blogs more than 40.5 million peopleSocial networks 10.8 million people

Food Network Culinary unique networkof blogs and websites.№1in food segment in Russia. Our audience knows a lot about the pleasures of their interests: cooking, healthy food, travel, gourmet recipes, cooking master - classes, the culture of wine consumption, the house and interior, health and beauty.

Glamrussia.com

* ComScore, April 2016 * Google Analytics, April 2016

Technological platform:

Creators of the content Relevant places

Targeting audience(bloggers, subscribers, moms, male / female audience, age)

1

2

16

Digital Projects


Burdastyle.ru unique DIY women’s community who want to dress fashionably and beautiful. High loyalty and quality of the audience allow constantly receiving high KPI of the advertising projects.

Monthly reach* 688 400 peopleTime on site: more than 8 minDepth of views: more than 7 pages

Lisa.ru Joint internet project of most popular women's magazines PH Burda. The variety of interesting topics for female audience (fashion, beauty, health, psychology, family, home , cooking, enter-tainment, travel , astrology)

Unique visitors

Views

225 284

1 268 578

Social media:

1 166 73925 1158 1855 126

Site of legendary men’s magazine

for a real gentleman.

Playboyrussia.com it is a lifestyle, the unique combination of celebri-ties, culture, fashion and reportages on all actual subjects, interesting prose of modern writers and stylish artistic photos of the most beautiful girls on planet.

* Google Analytics, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016 | Web-Index, April 2016

New

launch

Relaunch

Social media:

18 66217 1577 394315

Unique visitors

Views

62 607

151 254Unique visitors

Views

1 007 695

17 476 769

Social media:

230 240339 3412 50214 378

The Mission of moy-rebenok.ruis to improve the quality of young parents’ life by providing a quick online access to the objective, reliable information on family and pregnancy planning, health and children development from their birth to the school age.

Unique visitors

Views

425 806

879 052

Social media:

54 970 52 210

17

Digital Projects


Verena.ru This is the first web-site in Russia where legally posted content from the magazines about knitting, such as «Burda», «Verena», «Diana».Every month on the site appear more than a hundred new schemes to crochet and knitting illustrated workshops and video tutorials .

* Google Analytics, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016

Unique visitors

Views

230 644

1 695 058

Social media:

85 97989 831

Oops.ruOnline version of the most popular magazine for teens in the Russian market, conquers his readersquality and exciting content!

New

launch

Unique visitors

Views

406 035

1 996 426

Social media:

150 97314 3001 064 648views

13 724views

18

Digital Projects


7dach.ru is a club of dacha lovers, for everyone who like to spend time out of town, look after the garden and decor their houses and land plots. The site repre-sents a community where every user can create his own account, publish articles, make notes, receive e-mails from other users and participate in topics discussions on site.

Ivd.ru is one of the biggest and daily updated web site about repair, construction and house arrangement.

* Google Analytics, April 2016 | Web-Index, April 2016 * Google Analytics, April 2016 * Google Analytics, April 2016

Unique visitors

Views

2 584 458people

Monthly reach*

1 561 300

8 523 102

Social media:

161 915 106 23354 800

Salon.ru is the latest tendencies and mostprominent events in architecture and design;collections of interiors; portfolios of Russian andforeign decorators.

Unique visitors

Views

forum.idv.ru

106 333

forum.idv.ru191 891

331 391

1 653 382

Social media:

4 8718 1191 814

Unique visitors

Views

24 525

169 540

Social media:

2 681 7 0491 729

19

Digital Projects (applications)


Quantity of uploading:more than

345 969Quantity of uploading:more than

40 000

Quantity of unique users:more than

* - Started 2014

5 600 000*

CrosswordsAll the best issues of the famous cross-words in the one application, more than 40 di�erent puzzles.

Avto mir.Test-Drive All most interesting automobile news, tests and travels in modern interactive format.

Moy prekrasniy SadIs a unique and compiled content of several issues “Moy prekrasniy sad” which is a leader in Home&Living segment.

Quantity of uploading:more than

75 000

Moy rebenokis a unique content edition from long-term leader of issues for mothers and children. Best advice and recommendations from respected experts and journalists.

All applications are free and available for users of

iOs, Android and Windows 8.1Applications contain a lot of gamification functions:

popping-up windows, slideshows, interactive elements etc.

20

Our dear clients


Burda International RussiaPolkovaya str. 3, bld. 4 127018 Moscow +7 (495) 797 45 60 [email protected]

www.burda.ru

burda international russia

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