burger king twitter hacking infographic - synthesio
DESCRIPTION
TRANSCRIPT
OVER
450,000
Tweets
USA
11:15pm EST Burger King's
Twitter account
gets hacked
1:00pm The account gets
suspended
2:00pm Peak of
conversations with
160,000 tweets in
one hour
5:00pm Conversations die
down but still over
3x higher than pre-
hacking
Feb 17,
2013
262K
EMEA 120K
LATAM 42K
APAC 26K
Burger King Twitter Hacking Would Someone Hack My Twitter Account Please?
30,000 New Followers in 1 day
300% Increase in BK conversations
Global Social Media Monitoring