NEW TRENDS IN ONLINE MARKETING: SEARCH 3.0 AND SOCIAL MEDIA OPTIMIZATION

MASSIMO BURGIO founder, chief strategist

GLOBAL SEARCH INTERACTIVE globalsearchinteractive.com

a proud member of SEMPO

ORGANIC SEO PAY-PER-CLICK

ONLINE PR

CONTEXTUAL

LINK BUILDING

RSS FEEDS

MOBILE SEARCH

BLOGGING BEHAVIORAL

SEARCH INTEGRATION

BID STRATEGY

SHOPPING ENGINES

VIDEO SEARCH

WEB ANALYTICS

SOCIAL SEARCH

SOCIAL MEDIA ENABLERS

Google Universal Search

RSS Technology

Social Apps and Tools

Social Media Networks

User engagement

PEOPLE !!!

SOCIAL SEARCH

•  Wisdom of crowd / People helping people find stuff

•  Online collaborative tools

•  Directory building

•  Voting & ranking

•  Uploading and posting

•  Sharing & tagging

•  Commenting & bookmarking

•  Top SERP for blogs and social networks result pages

•  Context, freshness, relevancy

WHAT IS SOCIAL MEDIA?

•  Online practices and technologies that users adopt to share

content, opinions, insights, experiences, perspectives, and

the same media

•  Content in social media can take the form of text, graphics,

audio, or video. Several formats can be mixed

•  Social Media sites typically provide users with

communication-enabling technologies and tools such as

message boards, forums, podcasts, bookmarks,

communities, wikis, blogs etc.

SOCIAL MEDIA NETWORKS

•  Social networking sites

•  Online collaborative tools

•  Photo / video sharing sites

•  News aggregators

•  Blogs / bloggers’ communities

•  Forums / Message boards

•  Social bookmarking

•  Podcasting / videocasting

SOCIAL MEDIA MARKETING

SEARCH Search Engine Optimization

SOCIAL MEDIA Relevant Optimized Content

Media Assets Optimization

Social Media Optimization

SOCIAL MEDIA MARKETING

SEARCH Search Engine Optimization

on-page tactics / process of

trying to get one's content more

widely distributed across

multiple social media networks

SOCIAL MEDIA Relevant Optimized Content

Media Assets Optimization

Social Media Optimization

MEDIA ASSET OPTIMIZATION

Optimize texts, web pages, press releases, etc

Use tags and categories in blogs

Tag pictures and video

Use RSS to maximize reach

Adopt viral content distribution

Share (optimized) content on social networks

Submit optimized content to directories and engines

SOCIAL MEDIA MARKETING

SOCIAL NETWORKING Optimize profiles on social media networks

Engage with social groups and blogosphere

Share content / knowledge on social spaces

MEDIA ASSETS OPTIMIZATION Optimize texts, web pages, press releases, etc

Use tags and categories in blogs

Tag pictures and video

Use RSS to maximize reach

Adopt viral content distribution

Share (optimized) content on social networks

Submit optimized content to directories and engines

E-SHELF VIDEO VIRAL STRATEGY

Global Search Interactive’s secret weapon

E-SHELF VIDEO VIRAL STRATEGY

www.tubemogul.com

•  Brand reach / penetration

•  User engagement (B2C, B2B, C2C, C2B)

•  Business social networking (B2B, B2C, C2C)

•  E-shelf / SERP real estate

•  Anticipate competitors

SOCIAL MEDIA MARKETING OR NOT?

PASSION

PATIENCE

PERSEVERANCE

PROACTIVITY

4Ps OF SOCIAL MEDIA MARKETING

I’M VERY SOCIAL =)

THIS POWERPOINT IS SOCIAL MEDIA

www.slideshare.net/massimoburgio

THANK YOU

massimo burgio globalsearchinteractive.com