Burren Smokehouse Maximising International Online Sales Potential

By Birgitta Hedin-Curtin, Burren Smokehouse

& Paul McGurran, Optiflow eCommerce

Overview

1. Burren Smokehouse – Our Story So Far

2. New Thinking / New Approach

3. 7 Ways to Improve Online Sales / Conversion

4. Review Innovation & Good Practice

- Examples of Online Product Merchandising

Presentation Overview

Burren Smokehouse: Our Story So Far…..

Current Homepage – Growing International Online Sales:Trading in France, Germany, Switzerland, Austria & USA

Always Start with Customer Needs in Mind

SERVICE QUALITY

Developing International Online Sales

PRODUCTMERCHANDISING

INTERACTIVE MARKETING

DESIGN & BRAND

USER EXPERIENCE

MULTILINGUAL LOCALISATION

International Online Sales Building Blocks

New Online Store:Product Merchandising/ Buyers Club / Subscription Box

This is an example text.

Win NEW ONLINE ORDERS

PersuasiveCopywriting

Reduce Shopping Cart Abandonment

Experimentwith Shipping Rates

Quality ShoppingExperience

Win RepeatCustomersOrders

ProductMerchandising

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7 Ways to Improve Online Conversion

A/B Split Testing

Win REPEAT ONLINE ORDERS

Current Homepage:Information Website versus Online Shop?

What can we learn from other specialist Online Shops?

Innovation & Good Practice

Good Practice:Online Shop Homepage

Good Practice:Product Category Pages

Good Practice:Product Item Display

Good Practice:Online Homepage Page

Good Practice:Product Category Page

Good Practice:Product Item Detail Page

Good Practice:Product Demo Video

Pros & Cons:View Cart

Good Practice:Online Shopping Journey

Example of Email Campaigns: Influencing Customers Buying Decisions

Good Practice:Online Shop Homepage

Good Practice:Interactive Catalogue / Quality of Photography

Good Practice:Product Category Landing Page

Good Practice:Product Item Display

Good Practice:Introducing Online Buyers Club

Good Practice:Why Join Online Buyers Club?

Good Practice:Selling a Subscription Box Online

Good Practice:Selling a Subscription Box Online

What are the important points for consideration? Key Points

• Focus on Online Product Merchandising

• Consider Localisation & Multi-Lingual Checkout Options

• Partner with eCommerce Agency with Track Record

• Ability to grow new & repeat Visitor Volume (SEO/ PPC)

• Understand the Power of Selling to Existing Customers

• Consider Online Buyers Club & Subscription Model

Growing International Online Sales

Questions & Answers