THE GLOBAL CORPORATE

Twitter Influence StudyWho is following large global companies on Twitter?

The Followers of Large Global Companies

4,730,237TOTAL IDENTIFIED FOLLOWERS OF LARGE GLOBAL COMPANIES

Social pull measures how well followers are connected across social media.

The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of large global companies has approximately 735 connections across all social media platforms.

Location and Interests of Followers of Large Global Companies

Gender and Age of Followers of Large Global Companies

3,274x300

AVERAGE TWITTER USER

735FOLLOWERS OF THE LARGE GLOBAL COMPANIES

STRONGER THAN AVERAGE TWITTER USERS

vs.

THEY HAVE A SOCIAL PULL

54%of these followers are from the UNITED STATES

1.3xmore likely to be from the UNITED KINGDOMthan the average user

6.4xmore likely to be from MEXICO than the average user

Followers are

Followers are

FOLLOWERS OF THE LARGE GLOBAL COMPANIES ARE MORE LIKELY THAN THE AVERAGE FOLLOWERS TO BE INTERESTED IN AUTO TECHNOLOGYBUSINESS POLITICS FOOD EDUCATION SCIENCE

44%

68% 32%

of followers are between the ages of 26 AND 35

1.4x more likely than the average user to be between the ages of36 AND 45

of followers areMALE

of followers areFEMALE

1.3x more likely than the average user to be between the ages of46 AND 55

Followers are

Followers are

Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.