Alec Naki, Tate Castillo, Rodel Edra, Angela Hong, Brey Kobashigawa, Eugenie Kitekeiaho

CEO: Shantanu Narayen

✖ Born 1963 in India✖ Universities

○ Osmania University○ University of

California, Berkeley○ Bowling Green State

University✖ Starting Career

○ Apple○ Silicon Graphics○ Pictra

CEO contd.

✖ Joined Adobe in 1998✖ Became Chief Executive Officer in 2007✖ Made drastic changes

○ Moved the company to the Cloud■ Adobe Marketing Cloud■ Creative Cloud

✖ Changed the company for the better✖ Underappreciated

Adobe. What’s it to you? Everything.Adobe (Spanish: uh-doe-bee) = “Mud Brick”

How does Adobe affect the way YOU…

READ?CREATE?

SEE?

P.S. You’re Welcome

What was the last thing you printed from a computer?

PDF = Portable Document Format

“Please submit resume in .pdf format.”

A Face Only Photoshop Could Love

Can you Photoshop a cat into this picture?

Obstacles Overcame

✖ 2017, 35 years✖ A rough beginning

○ Xerox’s slow development

○ Leaving Xerox & starting fresh

Obstacles Overcame

✖ Finding partnerships

✖ A switch in platform○ Partnership

with Macintosh

JobsGeschke Warnock

Obstacles Overcame

✖ Pushing forward towards digital○ Edging out the

competition■ Agfa■ Compugraphic■ Linotype

○ Partnership with Linotype

“One of the obvious lessons in business is that you can’t continue to be a one product company and

survive. We also felt we couldn’t be a one channel company and survive.”

- Chuck Geschke

Obstacles Facing

✖ Fast-paced nature of innovation today

✖ Keeping one-step-ahead of competitors

Figures in thousands

2011 2012 2013 2014 2015

Research and development

$738,053 $742,823 $826,631 $844,353 $862,730

Sales and marketing

$1,385,822 $1,516,159 $1,620,454 $1,652,308 $1,683,242

General and administrative

$414,605 $434,982 $520,124 $543,332 $531,919

Restructuring and other charges

$97,773 ($2,917) $26,497 $19,883 $1,559

Amortization of purchased intangibles

$42,833 $48,657 $52,254 $52,424 $68,649

Total operating expenses

$2,679,086 $2,739,704 $3,045,960 $3,112,300 $3,148,099

“…inventing the future, we’ll never succeed unless we continue to open up new vistas”

- Chuck Geschke

Biggest Obstacle Today

Accomplishments/Awards

✖ Adobe has been a model company for many years and has won many rewards to support this. ○ World’s Most Ethical

Companies Award. ○ Has won this award for

the past five years.○ Picture source:

http://www.adobe.com/corporate-responsibility/awards.html

✖ Adobe has been recognized for being one of the most sustainable companies for the past two years.

✖ One of the more prestigious awards.

✖ Was competing against 4,000 other companies to receive this award.

✖ Photo retrieved: http://www.adobe.com/corporate-responsibility/awards.html

Accomplishments/Awards

✖ For the past two years Adobe scored a 100%.

✖ Displays the effort of Adobe to keep up with social change and norms.

✖ Shows that Adobe cares for their employees.

✖ Photo retrieved:http://www.adobe.com/corporate-responsibility/awards.html

Accomplishments/Awards

✖ Adobe has been recognized as one of the greenest companies three years in a row.

✖ Another example of how well-rounded and socially active Adobe is as a business.

✖ Photo retrieved: http://www.adobe.com/corporate-responsibility/awards.html

Accomplishments/Awards

Interview: Former Principal Scientist Edward Taft (1984-2014)

✖ Background✖ Success Factors✖ Key achievements✖ Obstacles✖ What is life now for Edward

Taft?

THANK YOU! Any Questions?