bus 696 english live presentation-2
TRANSCRIPT
Mission Statement
A global ESL solution which will enable non English speakers develop the skills and confidence to communicate with the world.
We make learning English
fun and affordable by leveraging the technologies of the Web, mobile, cloud and big data.
The Team
Founded and operated by:
Rosally Daniel is a Business Administrator with a degree in Psychology & Economics, and has over 15 years of management experience.
Andre Bodowski is a Marketing Director with over 10 years of international experience, bringing new services and products to emerging markets.
Nakia Jawara is a Anaylst with a degree in communication and culture, and over 18 years of experience in all areas of office procedures.
The Problem
English is the official language of business and the Internet, and globalization created a worldwide necessity for non English speakers to know how to communicate in English.
There are not enough native-speaking English teachers who are qualified to provide adequate teaching.
Schools can be expensive, and affordable schools often offer subpar services.
The Solution
The best English teachers in the world are here in America.
Using the latest online education technologies, EnglishLive created an online platform that brings demand and supply closer together
We created virtual classrooms with interactive tools that enables students to learn English anywhere, and teachers to teach English to foreign students in the most efficient and effective way.
The Market Size
According to the 2011 Ambient Insight Study, the potential for Digital English learning products and services will reach $2.58B by 2016, with over 100 million potential students.
Even a tiny fraction of market share is enough to
make our school successful.
Competition
EnglishLive Competitors (traditional schools, other online EFL schools)
Offers localization (classes tailored to micro-regions)
Offline schools do. Online schools don’t.
100% of teachers are native speakers
Local traditional schools located in foreign countries , and most online schools do not offer such guarantee because they are not located in the U.S. like we are.
Business Model
All of our classes are conducted online. We provide a solution that combines the convenience of online classes, with the power of one-to-one learning experience.
The platform is online: all stakeholders (students, instructors, administrators) interact via the LMS platform: no physical classes, no overheads related to facilities maintenance. All teachers are independent contractors will be working from home
Financials
Basic Assumptions FY1
Class duration/hours 2Teacher compensation/hour $40.00
Classes per month 8Student tuition per hour $12.00
Number of Classrooms 20Payment processing fee% 3%
Students per classroom 8 Effective tax rate 15%
TOTAL STUDENTS 160
Total Gross Revenue (Sales) $ 437,760
Cost of Sales
Hourly Payroll Teachers $ 128,000
Hourly Programmers $ 3,000
Hourly quality controllers / Facilitators $ 25,600
Hourly School secretary $ 8,000
IT Support $ 12,800
Moodle costs $ 9,600
CMS Solution $ 10,800
Web/DB Hosting $ 12,000
Payment processing $ 9,216
Total Cost of Sales $ 231,016
Gross Profit $ 203,672
Advertising $ 15,530
Accounting and legal $ 3,000
Taxes (real estate, etc.) $ 48,384
Total Expenses $ 61,149
Net Profit $ 142,523
Capital Requirements
This is not a capital intensive enterprise.
No systems are going to be developed. Solutions such as Moodle used worldwide by several thousand online schools, will be incorporated.
Only basic set up costs and marketing costs are required. Initial investments:
US$ 10,000 for advertising at a cost per acquisition of US$ 62.50.
Founders are responsible for most programming and setup. IT costs are limited to SaaS services and hosting: US$ 2,000
Total investment needed: US$ 12,000
Payback: 8 months.
Conclusion
At EnglishLive, we’re giving the world of ESL Learning into your hands!
THANK YOU!