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    KNOX ACADEMY

    STANDARD GRADE

    BUSINESS

    MANAGEMENT

    SUMMARY NOTES

    KEY WORDS

    FOUNDATION/GENERAL

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    Contents

    Unit 1.1What do businesses do?.............................................3Unit 1.2Why do businesses exist?...........................................4Unit 1.3How are businesses organised? ..................................5Unit 2 Starting up in business/business plans........................6Unit 3 Location of businesses..................................................7Unit 4 Marketing.....................................................................8 Unit 5 Operations .................................................................11Unit 6 Human Resources ......................................................13Unit 7 Finance ......................................................................16Unit 8 Business Growth ........................................................18Unit 9 Business Information and Communications................21Unit 10 Management and Decision Making...........................23Unit 11 Business Challenges ................................................ 25Unit 12 Business Success and Failure.................................. 26

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    Unit 1.1 What do businesses do?

    Key Word Definition

    Needs

    Wants

    Goods

    Services

    Durable

    Non-durable

    Size of business

    Small

    Medium

    Large

    Sector of Economy

    Private

    Public

    Voluntary

    Sector of Industry

    Primary Secondary Tertiary

    What people must have in order to

    survive

    Items people would like to have justbecause they are available

    Tangible: can be seen/touched

    Intangible: cannot be seen/touched

    Long-lasting

    Used up quite quickly (perishable)

    Owned by one or 2 people, local, less

    than 50 people

    Owned by group of people, national, 50-

    250 people

    Owned by large number of people, multi-

    national, over 250 people

    Sole traders, partnerships, private

    limited companies (Ltd), public limited

    companies (plc)

    Nationalised industries, local

    authorities, schools and hospitals

    Charities, youth clubs, golf clubs

    Extracting raw materials eg oil, fishing

    Manufactured goods eg cars

    Service eg insurance, banking

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    Unit 1.2 Why do businesses exist?

    Key Word Definition

    Types of business organisation

    Sole Trader

    Partnership

    Private Limited Company Public Limited Company

    Aims of organisations

    Private sector

    Public sector

    Voluntary sector

    Stakeholders

    Owned by one person

    Financed by capital invested by owner,and bank loans

    Owned by 2-20 people

    Financed by capital invested by each

    partner, and bank loans

    Have to be invited to purchase shares

    Financed by share capital and loans

    Ordinary shares more risky

    Preference share less riskyDebentures form of loan

    Dividend

    Learn advantages and disadvantagesof each type

    Maximising profit, growth, survival,

    increasing market share, efficiency,

    improving quality of products

    To provide essential product/service, to

    provide a consistent level of service

    Charities fund-raising to support

    causes, raising awareness, providing

    information on how money is spent

    People who have an interest in the

    business eg

    Employees job security, wage increases

    Management profits, efficiencyOwners profits, costs

    Shareholders profits, level of dividend

    Customers prices, customer service

    Suppliers prices, reliability, credit

    terms

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    Unit 1.3 How are businesses organised?

    Key Word Definition

    Organisation charts

    Line relationships

    Lateral relationships

    Tall structure

    Flat structure

    Exist between managers and the staff

    below them

    Employees on the same level of

    authority

    Many layers of management

    Advantages

    More promotion opportunities Less stressfulDisadvantages

    Communication is slower Decision-making takes longerFewer layers of management

    Chain of command

    Functional areas

    Downsizing

    Delayering

    Outsourcing

    How instructions are passed down

    through the organisation

    Marketing, Finance, Operations, Human

    Resources

    Reducing number of employees

    Removing layers of management

    Using external companies to provide

    certain services eg canteen, cleaning, IT

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    Unit 2 Starting up in business/business plans

    Key Word Definition

    Enterprise

    Risk

    Factors of Production

    Land

    Labour

    Capital

    Enterprise

    External advice

    Business Plan

    Idea for a product/service Develop idea Taking risks No-one buys the product/service Lose all money invested Unable to pay expenses

    Natural resources and the things

    produced from them

    Workers who are paid wages

    Includes money, buildings and

    machinery

    The development of ideas and the drive

    to put them into action. Brings the allthe Factors of Production together.

    Government agencies, development

    agencies eg Local Enterprise Company,

    Business Gateway, business partners,

    consultants, banks

    General details about the business Human resources Product or service Market Premises and equipment Finance eg cash flow, profit

    estimates

    Capital

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    Unit 3 Location of businesses

    Key Word Definition

    Reasons for locating

    Reasons for not locating

    Infrastructure

    Sources of finance

    Nearness to markets Away from the competition Reasonable costs Near to good infrastructure Car parking Skilled labour Remote areas Very near competition Expensive Far from good infrastructureRoads, railways, air travel facilities,

    schools and colleges, hospitals

    Owner/s capital Bank loan Mortgage EU funding Grants from government/local

    authority

    Bank overdraft Finance companies Shares Debentures Hire Purchase Trade Credit Leasing Factoring

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    Unit 4 Marketing

    Key Word Definition

    Market Research

    Types of Market Research

    Desk

    Field

    The Marketing Mix The 4Ps

    Product

    Price

    Pricing Strategies

    Low Price; Market Price; HighPrice

    In todays competitive market, research

    is very important. It gives managers a

    better idea of:

    what customers want the price customers will pay is there a demand for the

    product/service

    Will they do it themselves or employ an

    outside agency?

    Information has been previouslycollected for one purpose and is used by

    you for another secondary

    information eg Government statistics or

    Annual Company Reports

    Information is gathered either by

    yourself or a market research company

    primary information eg questionnaire,

    telephone survey, personal interviews,

    consumer audits

    Product, Price, Promotion, Place

    The name, how it is packaged and the

    products life-cycle

    Stages of the product life-cycle:

    1 introduction2 growth3 maturity4 declineHow much you charge for your

    product/service.

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    Pricing Tactics

    Introductory pricing Penetration pricing

    Competitive Pricing Skimming Destroyer

    Promotion

    Why should a product be promoted?

    Types of advertising

    Branding

    low price when product first launched

    initially set low and then raised as

    loyalty increases

    based on other sellers

    price set high and then lowered

    low price aimed at destroying the

    competition

    This includes advertising, money-off,

    discount vouchers, free gifts,

    competitions and tastings

    Reasons include: making customer aware give information about the

    product

    try to persuade customers to buyit

    to tell them why it is better than acompetitors products

    TV, radio, cinema, magazines,

    newspapers, posters and the internet

    Certain brands are very well known and

    the logo, colours, packaging design, have

    an image, which attracts the customer.

    Brand names can cover a wide variety of

    products eg Virgin

    Place

    Channel of Distribution

    The method will depend on the

    product, type and size of the

    market and the competition

    How to get your product/service to the

    customer.

    Considerations are:

    how to get the product to the rightplace at the right time

    what is the best distributionmethod?

    From retailer to customer To wholesaler to retailer to customer Manufacturer to customer Manufacturer to wholesaler to

    customer

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    Unit 5 Operations

    Key Word Definition

    Input

    Process

    Output

    Production Processes

    Job production

    Batch production

    Flow production

    Capital Intensive

    Labour Intensive

    This includes the raw materials,

    equipment, and labour which are

    directly put into production of a product

    or provision of a service

    This involves using the raw materials,

    equipment and labour to make the

    product or provide the service

    This is the final product or service

    Involves a one-off project eg film, uniquehouse, designer dress

    Is the process of making several

    identical products at once eg casks of

    whisky, trays of seedlings

    This describes forms of production such

    as assembly lines; often aided by CAD

    and CAM eg car manufacturing

    It is more of a non-stop process andinvolves larger numbers than batch

    processing

    Learn advantages and disadvantagesof each method

    When manufacturers rely heavily on

    machinery eg when labour supply is

    scarce or consistency is required

    When manufacturers rely heavily on

    their workforce eg when craftsmanship

    is required or labour supply is cheap

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    Technology in Production

    Advantages

    Disadvantages

    increases output 24hrs 7days workers can retrain for more skilled

    work

    increases quality may be redundancies initial outlay is expensive cost of retraining workers involved in repetitive tasks

    in mechanisation, often become de-

    motivated

    Supplier

    Stock control

    Quality

    Quality Assurance

    Quality Circles

    Benchmarking

    Total Quality Management (TQM)

    Customer service

    Choice could depend on:

    price discounts quality reliability distanceThis must be very accurate and closely

    monitored:

    security and record keeping accounting/cost length of storing period

    This includes quality of products and

    quality of customer service. Targetsshould be set and monitored.

    How customers are treated when

    buying, telephoning or sending a written

    complaint. It involves after-sales service.

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    Unit 6 Human Resources

    Key Word Definition

    Why work?

    Types of job

    Full-time

    Part-time Job sharing

    Permanent

    Temporary

    Casual

    Flexitime

    Home-working/tele-working

    Make money Job satisfaction and security

    Companionship and friendship Achieve potential

    means working every weekday: usually

    from 9 am 5 pm

    means working for only part of the week

    two or more workers split a job between

    them eg one works mornings and the

    other works afternoons

    where the job lasts as long as the

    company remains in business. If it

    ceases, then redundancy money must be

    paid

    lasts for a limited time and can be full or

    part-time

    temporary staff who are only employed

    when needed. No job security

    when a person works core hours and

    then selects when the remaining hours

    will be worked

    when a person works part of the time at

    home/away from the office

    Recruitment and Selection

    Job description

    Person specification

    Job description and person specification

    are used to draw up an advert

    Job advertisement

    Gives details about a job eg hoursworked, pay, holidays, duties involved

    List of attributes expected by the person

    who will fill the vacancy (essential and

    desirable) eg qualifications, qualities

    needed, experience, driving licence

    usually gives applicants information

    about job, company details and what todo to apply for the job eg send a CV

    and/or a letter of application, along with

    deadline

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    External advertising

    Internal advertising

    Selection

    Applications

    Shortlists

    Interviews

    Final candidate is chosen

    Contract of Employment

    Training

    Induction training

    On-the- job training

    Off-the-job training

    Apprenticeship

    Appraisal

    Employment Legislation

    post advertised on Internet websites,

    newspapers, trade journals, Job Centre,

    Employment Agencies

    post advertised in memos, staff

    bulletins, notice boards, e-mail and staff

    announcements

    are checked and considered

    a list of candidates to be interviewed is

    drawn up

    are carried out. May also be other

    selection methods eg aptitude tests,

    successful candidate offered the job;may/may not be accepted

    must be given within 13 weeks of

    starting work. Includes job title, hours

    of work, rate of pay, holiday

    arrangements

    Training which is given to every new

    employee. Lets them know how the

    business works and helps them to settlein

    Takes place in the workplace

    Takes place outside the workplace:

    maybe at a local college or training

    centre

    Can include re-training or upgrading

    training

    Mostly in the workplace but can be some

    external training eg training centre or

    college

    Evaluation of an employees performance

    Equal Pay Act 1970 Health & Safety at Work Act 1974 Sex Discrimination Act 1985 Race Relations Act 1976

    Disability Discrimination Act 1995 Minimum Wage Act 2006

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    Industrial Action If relations between employers and

    employees break down, employees may

    decide to take part in industrial action.

    It can take the form of

    go-slow work-to-rule overtime ban strike

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    Unit 7 Finance

    Key word Definition

    Sales (income)

    Costs

    Fixed Costs

    Variable Costs

    Covering costs

    Break Even Point

    Budgeting/Cash Flow

    Final Accounts

    Trading Account

    Gross Profit

    Profit & Loss Account

    How much a company sells of their

    produce/service

    Money the business must pay formaterials, wages, electricity, insurance

    etc

    Costs which must be paid, regardless of

    output eg rent, council tax, rates

    Costs which vary according to output eg

    materials, labour, electricity, gas

    A new business may aim simply to cover

    costs in the first few years

    The point at which total sales revenue

    equals total costs. At this point the

    business is not making a profit or a loss.

    A cash budget shows the money flowing

    in and out of a business for a period of

    time eg 6 months. Can help with

    planning.

    Surplus/in the black: cash in > cash

    out could spend money on equipment

    Deficit/in the red: cash in < cash out

    may need to arrange an overdraft or cut

    costs

    Accounts produced at the end of a

    trading period: usually every 12 months.

    The main final accounts are Trading and

    Profit and Loss Accounts and the

    Balance Sheet

    Shows the Gross Profit/Loss from the

    buying and selling of goods/services

    Profit made on the buying and selling of

    goods/services

    Sales Cost of Goods Sold

    Shows the overall profit made by the

    firm during an accounting period

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    Overheads (expenses)

    Net Profit

    Balance Sheet

    Fixed Assets

    Current Assets

    Current Liabilities

    Working Capital

    Capital Employed

    Accounting Ratios

    Gross profit-to-sales ratio

    Net profit-to-sales ratio

    Return on capital employed (ROCE)

    Working capital ratio

    Rate of stock turnover ratio

    Formulae

    These include wages, rent, rates and

    utility charges

    Overall profit made by the firm during

    an accounting period

    Gross Profit Expenses

    This is a snapshot of a businessfinancial position at a certain point in

    time

    Are owned by the business for longer

    than one year eg premises, equipment

    Items owned by the business for a short

    term eg cash, stock and debtors

    Are amounts owed by a business and

    include bank overdrafts and creditors

    Current Assets Current Liabilities

    This is the total capital invested in the

    business once liabilities have been

    deducted

    These are used to make comparisons

    between years and organisations

    Profitability Liquidity EfficiencyThese help a business to know if a

    business has improved its profitability

    Is a profitability ratio which tells us how

    much profit we make for every 1 we

    invest in the business

    This is a liquidity ratio and tells us if

    there is a cash-flow crisis

    This is an efficiency ratio and tells us

    how much stock we have sold in a given

    time

    GP Percentage

    Gross Profit x 100Net Sales 1

    eg 20%

    NP Percentage

    Net Profit x 100Net Sales 1

    eg 5%

    Return on CapitalEmployed

    Net Profit x 100Capital 1

    eg 10%

    Working Capital

    Current AssetsCurrent Liabilities

    eg 4:1

    Rate of StockTurnover

    Cost of Goods Sold

    Average Stock

    eg 5 times

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    Unit 8 Business Growth

    Key Word Definition

    Internal expansion

    External expansion

    Merger/amalgamation

    Takeover

    Integration

    Horizontal integration

    Vertical Integration

    Forwards vertical integration

    Backwards vertical integration

    Diversification

    Innovation

    This is when a business grows within

    itself eg opening new branches,

    employing more staff

    When a business grows as a result of

    external influences. eg mergers and

    takeovers

    When two or more businesses, usually

    of the same size, join together to form a

    larger business

    This is when one business buys another

    eg House of Fraser bought Jenners

    This involves the creation of one

    business out of two or more previously

    separate businesses

    This integration involves businesses at

    the same stage of production, makingsimilar products/services

    These businesses are in the same

    industry, but at different stages of

    production

    This is when the business at the

    beginning of the chain, takes over a

    business which is later in the

    production chain

    This is when a business in the later

    stages of production, take over a

    business in an earlier stage of

    production

    This is when a business begins to

    produce or sell different goods and

    services eg in the 1990s garages began

    to diversify when they started to sell

    newspapers, milk, etc as well as petrol

    This involves developing and creating anew product or service. It may also

    include creating new solutions for old

    problems.

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    Unit 9 Business Information and Communications

    Key Word Definition

    Types of information

    Importance of good information

    Purpose of communication

    Internal communication

    External communication

    Why communication fails?

    verbal written eg on paper

    electronic eg as text and imagesthrough technology: internet,

    teletext, fax, spreadsheets, video-

    conferencing etc

    To enable a customer to contact a

    business by letter, telephone or e-mail

    needed to ensure the efficiency of the

    business: eg

    recruitment verbal and electronic information

    to and from management

    regular meetings memorandums handbooks

    It is an important part of management

    because clear leadership and direction

    cannot be given unless informed

    decisions have been made AND these

    decisions are communicated effectively

    Takes place within the business eg

    memorandums, e-mail (intranet),internal telephone systems, pagers,

    loudspeaker systems

    Takes place between a business and the

    outside world eg email, teletext, letters,

    etc

    Needed by a business to help with

    decision making

    skills of people involved too much jargon wrong method used

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    Information Technology

    E-commerce

    Websites

    The sale and purchase of goods or

    services over the Internet.

    Advantages

    can be used 24 hours a day, 7 daysa week

    can make purchases from homeMost companies now have their own

    website. Must be kept up-to-date.

    Features:

    on-line purchasing use of hyperlinks, search engines customer feedback used for promotions/advertising

    Hardware The physical parts of the computer

    eg monitor, keyboard, mouse

    Software The programmes running on the

    computer eg Microsoft Office

    WP - Word Processing Used to produce letters, reports, books.

    It allows on-screen editing by inserting,

    deleting, moving words, and checking

    spelling before printing.

    DTP Desk Top Publishing DTP allows users to design layout of text

    and graphics for letter- headed paper,

    menus, catalogues

    SS Spreadsheets The program contains mathematical,

    charting, statistical and financial

    operations. The use of formulae is

    particularly useful in the Wages section

    of a business and for the presentation of

    Accounts.

    DB - Databases Used to collate information aboutemployees, suppliers and customers.

    Allows you to sort information and

    search for specific pieces of information.

    Integrated package A piece of software made up of separate

    parts, (WP, SS, DB, DTP), which can

    share data. This is why we can copy and

    paste and mail-merge, using our school

    software.

    Local Area Network Used to connect computers locally egwithin the school

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    Unit 10 Management and Decision Making

    Key Word DefinitionKey Decisions

    Management styles

    Autocratic

    Democratic

    Laissez-faire

    What to produce? Price? Who will we employ?

    Where will we produce the goods? Market research People versus machinery Grow or not?

    when managers tell people what to do

    and expect their orders to be followed.

    Workers may feel frustrated, and unable

    to use their initiative

    managers consult others before making

    decisions. This makes the workers feel

    part of the decision making, increasing

    motivation.

    involves the minimum of direction by

    management. It is best in creative

    industries where results would be stifled

    by strict control.

    Aids to Decision Making

    Decision Making Model

    Information, graphs and charts

    Identify the problem Identify the objectives Gather relevant information Analyse the information Develop alternative solutions Select the best solution Communicate the decision Implement the decision

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    Evaluate the results

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    Unit 11 Business Challenges

    Key word Definition

    Competition

    Scarce Resources

    Skilled labour

    Land/premises

    Specialist equipment

    Money

    Internal pressures

    External pressures

    This may be local, national,

    international or e-commerce

    Often difficult to find workers with the

    appropriate skills which leads to a

    demand for higher wages

    In areas such as city centres, there is

    often a shortage which increases rents

    and prices

    This is increasingly expensive as

    technology progresses. eg hospital

    equipment

    This is a scarce commodity and small

    businesses suffer most.

    If the working atmosphere is not

    pleasant with fair wages, promotion

    prospects and good training schemes,

    the results may be:

    Industrial action Poor production because of

    unmotivated staff

    Political issues, when there is achange in government policy eg

    legislation or tax

    Economic issues eg wheneconomy is in recession (business

    cycle) or interest rates change

    Social pressures from actiongroups eg on behalf of Fair Trade

    products Technological innovations which

    can make production more

    efficient or change the method of

    contact with customer

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    Unit 12 Business Success and Failure

    Key word Definition

    Reasons for failure

    Competition is too fierce

    Economy in recession

    Business Cycle

    Cash Flow problems

    Not moving with the times

    Measuring success

    Competition is too fierce Economy in recession Cash flow problems Poor resource management No growth or innovation External factors eg bad weather,

    strikes etc

    Competitors have a better and cheaper

    product and promote their product in

    the right segment of the market

    If customers cannot afford to buy theproduct, less is demanded, less is

    produced, wages fall and unemployment

    rises. The economy slows down.

    The economy suffers from booms and

    slumps. A recession is an example of a

    slump. A boom is when production

    increases rapidly over a period of time.

    This regular pattern of boom and bust is

    known as the Business Cycle.

    There must always be ready cashavailable to pay day-to-day expenses.

    This may because

    product is obsolete equipment out-of-date marketing not effective lack of security, therefore pilfering

    and theft

    records not accurate, thereforeunable to make accurate

    forecasts poor management staff not motivated Achieving good sales figures and

    profits

    Good relationship withstakeholders

    Achieving growth and aims oforganisation

    Gain customer loyalty with aquality product and service

    Innovate. Grow and have a largemarket share