bus selected article 1-37
TRANSCRIPT
Selected Business Article
Can social media get you fired?
http://www.bbc.com/capital/story/20130626-can-social-media-
get-you-fired
Caitlin Chartier Professor Klinkowstein
Summary
Too much personal information has a
bad connotation.
Caitlin Chartier Professor Klinkowstein
Setting / Activity for
Ethnographic Observation
Randomly search 15 student’s posts on
Facebook, Twitter, and Instagram
Caitlin Chartier Professor Klinkowstein
Ethnographic Research Observations
Only 6 of the 15 students showed
inappropriate behavior on their social media
accounts.
Most inappropriate behavior that did happen
included cursing, especially the use of the
word “fuck.”
Ethnographic Research Observations
Ethnographic Research Observations
Another trend was posting pictures with
alcoholic beverages in hand.
Ethnographic Research Observations
Many students admitted to deleting
inappropriate posts recently, before colleges
could see them.
Ethnographic Research Observations
Students with inappropriate posts “don’t care”
and did not feel the need to delete them.
Ethnographic Research Findings
The biggest problem was the excessive
amount of posting on all three social media
websites.
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful
Opportunities for Design
There are10 ways that corporate ethnography
gets deeper and more valuable insights.
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful
Opportunities for Design
Analogous cases help magnify details that
could have been disregarded.
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More Meaningful
Opportunities for Design
Try to directly involve customers in more open
and collaborative ways.
Ethnographic Reading Summary
Ethnographic Research- Who are the users? How do they
operate within their cultures?
Ethnography is "the study and systematic
recording of human cultures.”
Ethnographic Reading Summary
Ethnographic Research- Who are the users? How do they
operate within their cultures?
Research produces the ability to understand
in-depth user contexts.
Ethnographic Reading Summary
Ethnographic Research- Who are the users? How do they
operate within their cultures?
Different from market research, which finds
averages and generalities.
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security
Administration
TSA will now focus on explosives and people
with “hostile intent.”
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security
Administration
IDEO designed a solution that calmed the
environment of the checkpoint.
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation Security
Administration
Security and passenger experience improved
because hostile intent became more visible.
Proposal for an Innovative
Business
Using custom design data filters to clean
social media by extracting curse words in
posts and alcohol in pictures.
Proposal for an Innovative
Business
Resulting posts will be monitored each day
and send alerts when days have too many
posts.
Proposal for an Innovative
Business
Applications include job, internship, and
college applications, and appropriate
communication between peers and family.
Tagline Research
1. Just Do It (Nike)
2. Connecting People (Nokia)
3. Got Milk? (California Milk Processor Board)