Introduction To Business(BUS30104)

Project 1:Business Plan Presentation

GROUP MEMBER: LAU MAO HUA (L)BRIDGET HSUNADHIRAH BINTI MOHD ZAINNUR AZREEN BINTI SAMIU

LECTURER: CHANG JAU HO

BUSSINESS PLAN

BUSINESSBACKGROUND

RIGHTCAB

TAXI SERVICE

LOCATION

HEADQUARTER

RIGHTCAB BERHADJALAN PJS 8/17, TAMAN SRI MENTARI,46150 PETALING JAYA, SELANGOR.

• THE ONLY WAY TO TAYLOR’S

• EASY FOR TAYLOR’S STUDENT TO GET A RIGHTCAB

NAME & LOGO

RIGHTCAB

RIGHTCAB BERHAD

CONTACT US

www.rightcab.com.my

support@rightcab.com

03 7742 8888

RIGHTCAB

REASON

BUDGET TAXI

DIRTY

RUDE DRIVER

FAST RUNNING METER

WITHOUT USING METER

CHEATING

UNFOLLOW TRAFFIC RULE

(THE STAR, 17 October 2012)

OTHER PUBLIC TRANSPORT

• CROWDED• LOW FREQUENCY

RELIABLECONVENIENT

SAFETY

MARKETANALYSIS

HOW BIG IS THE MARKET ?

YOUNG PEOPLE ?

OLD PEOPLE ?

LADIES ?

GENTLEMEN ?

BACKGROUND ?

HIGH INCOME ?

LOW INCOME ?

HIGH INCOME ?

AS LONG AS YOU HAVE MONEY!

POTENTIAL COMPETITOR

ENOUGH FUND

LACK OF DRIVER

DRIVING SKILLS

IRRESPONSIBLE

MARKETING STRATEGIES

WHY ARE WE SO SPECIAL ?

FIXED FARE

NO GST

200

INSTANT TRACKING

FREE WIFI

TABLET PROVIDED

FREE DRINK

HOW TO OBTAIN OUR SERVICE ?

RIGHTCAB

INSTALL

INSTANT TRACKING

NEAREST DRIVER WILL BE ASSIGNED

PRICING

RM10

FIRST 5KM

RM3NEXT 2KM

ADVERTISING

www.rightcab.com.my

PROMOTION

ONLINE CONTEST

-ANSWER SIMPLE QUESTION, SHARE AND GET CHANCE TO WIN A FREE

IPHONE 6

PROMO CODE

RIGHT15RM10 OFF *3

MANAGEMENTSTRATEGIES

CORPORATION

LIMITED LIABILITIES

EASY TO GET MONEY

KEEP RUNNING

REGARDLESS OBSTACLE

JOB TITLE & SCOPE

CEOBENJOB SCOPE:1.SETTING COMPANY’S GOAL AND STRATEGY2.MONITORING COMPANY’S PERFORMANCE3.MAKING BUSINESS DECISION

HUMAN RESOURCES

HEAD: NADHIRAHJOB SCOPE:1.HIRE PEOPLE2.EMPLOYEE BENEFIT3.TRAINING

MARKETING

HEAD: NUR AZREENJOB SCOPE:1.MARKET RESEARCH2.PRODUCT DEVELOPMENT3.MARKETING STRATEGY

FINANCIAL

HEAD: BRIDGETJOB SCOPE:1.ACCOUNTANT2.SALARY PAYMENT3.MONEY

MID-LEVEL EMPLOYEE60

ASSISTANT, ADMINSTRATION, WORKER IN EACH DEPARTMENT,…(HELP TO RUN THE BUSINESS)

LOW-LEVEL EMPLOYEE200

DRIVER

FINANCIALPLAN

RM800,000CAR, TRAINING, PETROL,

SALARY, OFFICE EXPENSES…

OWNER A; 130000

OWNER B; 250000OWNER

C; 100000

OWNER D; 100000

LOAN, 220000

OWNERS: 580KLOANS: 220K

FORECAST SALES

2015 2016 20170

500

1000

1500

2000

2500

FORECAST SALES

FORECAST SALES

K

2015 2016 2017SALES 400K 1mil 2mil

EXPENSES 250K 400K 700K

PROFIT 150K 600K 1.3 mil

PROFIT AND LOSS ARE DIVIDED ACCORDING TO THE AMOUNT OF CAPITAL INVESTED.

REFERENCES CHANDLER, M. (2011). 5 QUESTIONS ABOUT…. Business First Of Buffalo, 27(48), 14.

HENG, N. (2012, October 7). KL cabbies living up to ‘worst taxi drivers in the world’ reputation. THE STAR. Retrieved March 19, 2015, from http://www.thestar.com.my/News/Nation/2012/10/07/KL-cabbies-living-up-to-worst-taxi-drivers-in-the-world-reputation/

SIDHU, B.K. (2014, April 4). MyTeksi set for more funding. THE STAR. Retrieved March 19, 2015, from http://www.thestar.com.my/Business/Business-News/2014/04/04/MyTeksi-set-for-more-funding/?style=biz

Accounting. (2013). London : ICAEW, 2013.

Morris, M. J. (2011). Starting a Successful Business. London: Kogan Page.

9 steps to Instagram your business. (2013). Director, 67(2), 72-75.

Vernuccio, M. (2014). Communicating Corporate Brands Through Social Media: An Exploratory Study. Journal Of Business Communication, 51(3), 211-233. doi:10.1177/2329488414525400

Taxi Business Plan. (n.d.). Retrieved March 19, 2015, from http://www.bplans.com/taxi_business_plan/executive_summary_fc.php

The Fastest & Safest Taxi Booking App. (n.d.). Retrieved March 19, 2015, from http://grabtaxi.com/myteksi/

THANK YOU