bus450 social media human resource management
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HR PRACTICES&
SOCIAL MEDIA
#HRP450
Ta n v i r G i l l / / J e n n y L a m / / B e n L a u / / F a r h a d M e h r a b i
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JOB, SM, and YOU
As part of a job application, you are required to post a status update of why you are the ideal candidate for the job.
What would your status look like?
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AGENDA
• Traditional HR Practices
• Introducing SM into HR
• Integration of SM with HR
• Companies’ Reluctance
• Companies’ Adaptations
• Future of HR with SM
• Tips and Facts
• Activity
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Employee Selection
Training and Development
Performance Management
Career Management
Payroll Administration
Corporate Image
TRADITONAL HR PRACTICES
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SM in HR
“As social media becomes more defined in the business world, human resources professionals will have a significant opportunity to leverage this powerful medium in many aspects of the business”
Source: The Future of Social Media and Human Resources(http://mashable.com/2010/11/08/human-resources-social-media)
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INTEGRATING SM with HR
• Marketing
• Self-Promotion
• Public Relations
• Employee Recruitment
• Customer Service
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BENEFITS of SM
• Internal Collaboration
• Team/Global Environment
• Increase Efficiency
• Agile adaptation ability to trend
shifts within the marketplace
• Connectivity
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SOCIAL MEDIA• Brand Exposure• Create Buzz• External
Corporate Support
• Creating Relationships
• Hiring and Marketing Channels
• Internal and External Communications
• Strengthen Brand Image
ROLE OF HR• Source/Recruit
Talent• Managing
Corporate Culture
• Internal Corporate Support
• Organizational Evaluation and Practices
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DISCUSSION ?
Female Canucks fan flashes Ben Eager in Penalty Box – May 18,
2011
She was allegedly fired from her job after this incident went viral
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YOUR THOUGHTS ?
• Conflict between
private and
professional life?
• Legal issues?
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TWO APPROACHES
• Build Brand Awareness
• SM Training for Employees
• Limited or no use
• Strict Guidelines and Policies
USE BAN
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CORPORATIONS’ FEAR
• Leaking Confidential Information
• Network Security
• Actions of Employees
• Content Ownership
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SM GONE WRONG ?
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SM GONE WRONG ?
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SM GONE WRONG ?
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COMPANIES’ ADAPTATION
• HR is actively engaging with SM
• Increase in head hunting activities in SM
• Utilizing SM to screen job candidates
• Using SM for Customer Relations outlet
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COMPANIES USING SM FOR HIRING
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COMPANIES USING SM FOR HIRING
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JOB SCREENING WITH SM
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DISCUSSION ?
Employers asking for job applicants’ SM login
Ethical Problem? Would you do it?
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SM POLICIES
• Embrace employees’ use of SM
• Detailed and Welcoming SM policy
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SM POLICIES
EXAMPLES• Stick to your area of expertise
and provide unique, individual perspectives on what's going on at Intel and in the world.
• When disagreeing with others' opinions, keep it appropriate and polite.
• Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive.
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SM POLICIES
• Highly constrained SM policy
• Corporate Image Protection
• Employee personal life are linked to professional life
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SM POLICIES
EXAMPLES• Unless given permission by CNN
Management, CNN employees are to avoid taking public positions on the issues and people and organizations on which we report.
• Employees can have their own website or blog but employees should notify their supervisor about it, to have it cleared as a non-conflict for your work.
• Employees should not comment on news or current affairs unless given permission to comment publicly on the issues or people we report on as a CNN analyst or commentator.
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SM POLICIES
• Strong Emphasis on employee SM conduct
• Ten page guideline for professional use of social networking, microblogging, and other third party websites.
• Other SM policies such as guideline for personal use and use of pictures from SM sites
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FUTURE OF HR with SM
LEARNING
• Resources at your fingertips
PLANNING
• Balancing Productivity and Value
IMPLEMENTATION
• Supporting Innovation
EVALUATION
Re-evaluating Corporate Values
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Tips for Job Seekers
• Build your online presence • Online profiles should be consistent
with resume• Routinely google your name• Network before you need it • Don't forget your Facebook privacy
settings • Be careful of who you connect with• Don't search for job while you work
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Activity: HIRING GAME
GOAL:Get the attention of HR by answering 4 questions
Candidate proving the best answers will acquire the job offer.
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Activity: HIRING GAME
RULES:
4 Questions will be asked via FACEBOOK GROUP Candidates’ answer that gets the most LIKES gets the job
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REFERENCESImage Sources
• http://www.jeffbullas.com/wp-content/uploads/2011/09/Job-Searching-with-Social-Media-Infographic11.jpg
• http://www.unfinishedman.com/wp-content/uploads/2011/05/Canucks-Game.jpg• http://static5.mindflash.com/wp-content/uploads/2011/08/110908-MF-TWEET.png• http://www.twitterblogpost.com/wp-content/uploads/2011/08/socialmediajob.jpg• http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-
infographic/
Article Sources• http://mashable.com/2011/06/16/weinergate-social-media-job-loss/#17031Anthony
-Weiner-Congressman• http://www.compukol.com/blog/the-marriage-of-hr-and-social-media/• http://www.forbes.com/sites/sap/2011/12/22/2012-job-market-5-tips-for-using-social-media-
to-find-a-new-job/• http://mashable.com/2010/11/08/human-resources-social-media/• http://mediafunnel.com/department/social-media-dashboard-human-resources/• http://www.ragan.com/Main/Articles/
The_20_most_interesting_social_media_stats_and_ins_44424.aspx• http://www.fastcompany.com/1668368/social-media-policies-the-good-the-bad-and-the-ugly• http://www.bbc.co.uk/editorialguidelines/page/guidance-blogs-bbc-full• http://www.pcworld.com/article/252521/
facebook_password_requests_from_employers_raise_ire_of_lawmakers.html