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BIO-DATA

Name : Vijay Mallya.

Father's Name: Late Shri Vittal Mallya.

Date of Birth: 18 December 1955.

Place of Birth: Kolkata (West Bengal).

Spouse's Name: Shm. Rekha Mallya.

Children: One son and two daughters.

Educational Qualification:

y B.Com. (Hons.), Doctor of Philosophy in Business Administration(Honoris Causa) conferred by Southern California University, Irvine, U.S.A.

y Educated at La Martinere, Kolkata and St. Xaviers College, Kolkata.Profession: Industrialist.

Positions Held:

y Elected to Rajya Sabha Aug. 2002-Feb. 2004 and Oct. 2004-April 2008 and June2010 onwards.

y Chairman of public companies both in India as well as in the U.S.A.y Chairman of UB Group.y Chairman of Aventis Pharma India (previously Hoechst).

Awards:

Nominated Global Leader for Tomorrow by the World Economic Forum.

Rrecipient of the Officer De La Legion D'Honneur from the Government of France.

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Businesses Dr.Vijay Mallya holds:

y Breweries United Breweries Beer (Kingfisher).- United Spirits (Whisky,Brandy,Vodka,Liqor,Rum,Gin).

y Airlines Kingfisher Airlines.y UB Engineering Installation of industrial plants.y Mangalore Fertilizers and Chemicals LTD Fertilizers.y Cricket IPL Royal Challengers Bangalore Team.y Football East Bengal and Mohun Bagan football clubs.y Stud farm Kunigal Stud farm(Trains Horses for racing).

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Dr. Vijay Mallyas success story :

After completing graduation ,Vijay Mallya worked for the American Hoechst

Corporation (now Sanofi-Aventis) in the USA and with Jenson & Nicholson in the U.K.

Since 1980, he assisted his father, the then Chairman of The UB Group, in managing the

important Brewing and Spirits Divisions and in re-launching the Kingfisher Brand of

Beer.Vijay Mallya, was elected by shareholders as Chairman of UB in 1983, at the age of 28.

In 1988, Vijay Mallya became a non-resident Indian to pursue global opportunities

and to transform the UB Group into Indias first multinational company. While, in the initial

stages, overseas representative offices had been commissioned, the real break came in 1988

when Vijay Mallya, in a leveraged buyout, acquired the global Berger Paints Group with

operating companies across four continents.

In 1990, following the Government of Indias liberalized economic policies, Vijay

Mallya decided that the UB Group would only retain interests in businesses that were

globally competitive and which did not depend upon fiscal tariff protection. He also decided

to focus on areas of core competence and transformed the vastly diversified UB conglomerate

into a handful of key operating businesses.

In 1983, the sales volume of the UB Spirits division was approximately 2.85 million

cases and UBs beer business trailed behind that of Golden Eagle from Mohan Meakins.

Through a process of aggressive acquisition and market penetration, The UB Group today

controls 60% of the total manufacturing capacity for beer in India. With a market share of

over 36%, it is India's largest selling beer, with 1 out of every 3 bottles of beer sold in India

being a Kingfisher brand. It is currently available in 52 countries outside India. United Spirits

Limited has 144 brands under its umbrella, including White Mischief vodka, the market

leading brand in India.

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Organizational system changes that Vijay Mallya

implemented:

1. Information style: Change from a restrictive style of decision making to a

participative style supported by better communication through a decentralized structure.

2. Control system: Change from a system of monthly performance reports to a more

result-oriented review and control management which updated operating results of each line

of business.

3. Appraisal system: Change from a traditional appraisal to a performance-based

appraisal system aimed at creating an atmosphere which supported professionalism.

4. Motivation system: Change to a informal and accommodating style of management

restrictive, traditional style, compensation packages for managers based on assigned job

values system and not designation. Beyond certain rank, there was only a minimum for a

salary grade and no maximum. There was no fixed increment.

5. Development system: For senior managers, a planned system of deputation from

corporate planning to line function existed. External recruitment was done if positions could

not be filled through promotions from within.

6. Planning system: Change from the entrepreneurial style of planning and decision-

making to a participative mode. The planning function is performed by a corporate executive

committee comprising the Group Chairman, all structure such as horizontal organization and

delaminated matrices type of structures.

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Leadership Style

Vijay Mallya focus on developing the people. He focuses on identifying the key

potential of his employees and tries to enhance those potential which helps in bringing out the

best traits of the employees. This helps them in achieving their targets and goals that are set

by the organization. The organization culture and environment has been built in such a way

that the employees feel comfortable in that environment. With a focus on these the

organization has been able to Create a people environmentwhere they truly can be all

they can be. This will help in developing and enhancing the potential of the employees.

Vijay Mallya treats communication as the best mode of leadership. He follows

participative type of leadership in which the leaders of his companies focuses on sharing the

problem with subordinates as a group, and together, they generate and evaluate alternatives

and attempt to reach consensus on a solution. These include drive, the desire to lead,

honesty/integrity, self-confidence, cognitive ability and knowledge of the business. It helps in

enhancing the performance of the employees. He involves his subordinates several tasks that

are performed by a leader. By assigning them new tasks and involving them in new tasks

enhances the performance of the subordinate. There are several activities that are conducted

by the organization so as to motivate the employee and motivate them to participate in

different activities.

Vijay Mallya has strongly focused on innovation and creativity which has become the

keystone of the company. It has helped the organization in gaining value and catering to the

best services to the customers. Innovation and creativity works as the core competence of the

organization as it helps in focusing on providing best services to the diverse customers across

the globe.

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.

Motivation:

Motivation is one of the key aspects of the organization, Dr.Mallya has applied

several motivational theories to develop a culture that includes interesting jobs and

empowered employees. He follows humanistic approach towards its employees whereas the

other companies are more focused on scientific approach.

Applying different motivation theories across the organization, the company is able to build

on a strong out performing workforce who are highly motivated to enhance the performance

of the organization.

He follows the needs hierarchy, that is people are motivated to first satisfy

physiological needs, then safety, social, and esteem needs, and finally self-actualization

needs. The company helps in satisfying the needs of the employees so that they are

motivated.

Vijay Mallya focuses on following five P model of creativity:

yPassion.

y Persistence.y Persuasion.y Playfulness.y Positivity.

which helps in building up a strong leadership of his organization. The organizational

climate is focused on a open climate, empowered staff, knowledge sharing systems,

partnerships outside the organization, different communication patterns and strong

interpersonal ties among team member which has helped in enhancing the performance of the

employees.

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Vijay Mallyas mark in aviation

y Kingfisher airlines started in the Indian Skies in 2005.y Now Kingfisher holds 30% stake in Indias aviation.y Kingfisher operates more than 375 daily flights to 71 destinations, with regional and long-

haul international services.http://en.wikipedia.org/wiki/Kingfisher_Airlines - cite_note-

flykingfisher.com-0#cite_note-flykingfisher.com-0

y It addresses the people as Guests and not Passengers.y The hospitality, the in-flight entertainment, the specially designed gourmet cuisine, the

warmth and courteous service both at the airport and inside the flight- usually take them

by surprise.

y Kingfisher was the first airline to install screens in every seat for entertainment, andrecorded sports, music, fashion and business content is played on its Fun TV channels as

well as its own Kingfisher radio.

The Chairmans address on the in-flight television just before a flight takes off :

It is my passion to deliver a world class experience. And since work and play can go

hand in hand, I am sure you need some time to relax in the skies after several pressing

commitments and stressful work obligations.

y Aboard every Kingfisher airlines flight you will meet crew that I have handpickedand approved after a rigorous training program me.

y All the crews have been instructed to treat you in the same way as if you were aguest in my own home.

IPL and F1

y Vijay Mallya says F1 and IPL teams are not hobby.y It is certainly not a hobby he says seeing F1 and IPL as majors business.y F1 and cricket are part and parcel of business tool for promotion, and are sports in which

not only I am interested but in which India is hugely interested, he says.

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y India is going to spend more on TV revenues and a larger part-80% of Indias TVrevenues probably goes into cricket.

WHAT MADE HIM LEADER

AGGRESSIVE

Vijay is an aggressive businessman. He is expanding his business empire by moving into

newer areas as well as strengthening existing businesses. He is now aggressively looking at

international markets to add to his dominance in the local markets.

LONGTERM

Vijay controls all his companies through his holding company where he has a major stake

and is looking to generate value for the long term.

GO-GETTER

Vijay is a go getter. He is quick to spot opportunities and always makes the most out of them.

He is not afraid to take the unconventional route to achieve his goals. Uses his well

established brands and contacts to further his business interests, no matter where his target is

in the world.

Vijay Mallya is leader with a vision who understands the need of a target audience asserve them according to need with the best.

As a great leader Mallya he is constantly looking for an opportunity and grabs it with bothhands.

As a leader he understands the situation and makes changes in his strategy according to it. As a leader he believes in making things possible. As a great leader he wants to extreme best in whatever he does.

Vijay Mallya says :

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"I run my own world, because I very firmly believe that my destiny, my future is in my hands

and I don't want to blame anybody else for the path that I take.

CORPORATE SOCIAL RESPONSIBILITY

The Vittal Mallya Scientific Research Foundation was set up in December 1987, inmemory of the Groups Founder, late Mr. Vittal Mallya. It has been actively involved

with a mission called Science for Humanity and is a non-profit organization

participating with the Government in a Public Private Partnership on various projects.

Mallya Hospital in Bangalore is a very famous hospital with charity ward. The Mallya-Aditi International School in Bangalore, India, here the physically

handicapped and poor are getting basic education facilities.

The Victoria and Albert Museum, London and the Duke of Edinburgh AwardsScheme, Prince's Youth trust are some of his contributions to Karnataka state.

Sponsorship for Sports events for physically handicapped & Poor. At an auction in London in 2004, Vijay Mallya purchased sword of Tipu Sultan &

some other historical artifacts, & brought them back to India for public display after

nearly two century which was taken away after British assault on Srirangapatnam on

may 1799.

On 5th may, 2009 he brought back eye glasses of our national father Mahatma Gandhifor 1.8 million (app. 9.3 Cr) at an auction

Provided an extensive drinking water scheme in Srinivasapura village and has beenactively involved in installation of Rain Water Harvesting structures at their Palakkad

brewery thereby providing drinking water to Ganeshpuram village, Palakkad.

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Conclusion :

The king of good times or the liquor Baron ,this charismatic personalitys name is a

complete introduction in itself. His story jumps countries, time zones, cars and careers.

Vijay Mallya believes in leading his brand from the front by leveraging his personality.

Vijay Mallya is referred to as India's Richard Branson. A great part of the personality of theKingfisher brand is based on Mallya's personality. He is credited with having single handedly

changed the image of his beer brand from a commodity to a lifestylebrand.

He is the man who changed the usual perception about a so called multi-national

company.

He is a keen sportsman, aviator and yachtsman of distinction, championship horse

breeder, and professional race car driver,versatility has always been the key to success for

this strategic man. His sharp vision and guts to take on new challenges in life always gavehim an edge over other business tycoons.

From soirees in South Africa to rallies in Raichur, the man is a complex network of

thoughts and ideas all rolled into one massive brand.

This passion and energy is evident in all that he has done, from creating the largest

manufacturer of spirits in the world to tirelessly touring Karnatakas hinterland as a

politician.

For Most of us Vijay Mallya is good leader and there are lots of things which we can

learn from him, from his business to social life.

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Bibliography :

y Cases In Strategic Management By Mital.y Wikipedia.y Forbes.y BBC News.