businees plan 1 (1)
TRANSCRIPT
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“THE
CLICKS”SUBMITTED BY :-SALONI DHIMANHARMAN KAURSHIRLEYGURMANJOT KAURAMRITPAL SINGH
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CONTENT:-• Introduction of the business • Formulating the business goals •Marketing plan for the business•HUMAN RESOURCE• FINANCIAL PLAN
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INTRODUCTION•Starting a photo studio in lovely professional university.• Photo studio named as- “ THE clicks”• Provide different services relating to photographs, videos, albums etc.•Not only photography, but a gift gallery also.
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• To provide customer satisfaction• To be the most successful
business in near future• Adding innovations with time• to make life of a student
more easier by providing this service on campus.• QUANTITATIVE• TURNOVER OF 400,000 IN A
FYPROFIT OF Rs100,00
objectives
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FORMULATING BUSINESS GOALS
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PRODUCTS $ SERVICES All
types of
photos
albums
videos
Slide
shows
Collage
making
gifts
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photosPassport size other
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collage
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albums
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GIFTSCustomized t-shirts cups
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• ALL THE STUDENTS OF THE UNIVERSITY (25000)• TEACHING(3500) $
NON- TEACHING STAFF• FAMILIES LIVING INSIDE
THE CAMPUS(70)• MOST OF ALL, PEOPLE
WHO LOVE PHOTOGRAPHY
CUSTOMERS
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BASIS OF FUTURE SUCCESS• As we all know, no one can compete
a skillful person.• So, hiring a skillful person who knows
everything about this work and his very much professional to his work can work good here.• Also, gifts which we will provide, is
unique way of presenting something.
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•Obviously, the sufficient profit out of it. At least (100,000)•Turnover of 400,000•Huge size of customers•Customer satisfaction•Less turnover of employees
EXPECTED RETURNS
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MANAGEMENT PLAN
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SWOT ANALYSIS
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STRENGTHS• Only photography studio on the campus• New and innovative idea• New and unique gifts• Location benefit( Wanabuy)• Large chunk of people will be targeted
( around 30,000)• Not very high initial capital is
required( upto 300,000)
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WEAKNESS• Reluctant by students• Low frequency of visiting the place
( as surveyed through questionnaire 30 out of 50 would visit after a month)• Profits are not certain
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OPPORTUNITIES• innovations• New additions with time
THREATSCopy catsSMART PHONES-BIGGEST THREATLack of confidence by the customersIf low income is attained, the market for studio will collapse.
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MARKETING PLAN
CUTOMERS
COMPETITORS
GEOGRAPHICAL
LOCATION
PROMOTING AND
ADVERTISING METHOD
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• LOCATION- WANABUY, 4TH FLOOR, (the space with PHONE SPACE)• Size- standard size of
wanabuy• RENT- Rs40 per
feet(approximate)
GEOGRAPHICAL LOCATIONS
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• No perfect competitor• A shop at campus café, but
he is only providing service of clicking passport size photos• Students of media and
animations who are perfect in photography• Archies and gift gallery at CC
(competitors in case of gifts only• Westido and rehmat studio in
jalandhar( in case of customised t-shirts)
competitors
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segmentation
targeting
positioning
STP
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SEGMENTATION• First of all, we will divide the customers on the
basis of photography lovers and non- lovers• According to the survey, 43 out of 50 like this.•TARGETING• Then, we will divide the customers into
different groups. ( ranging 18 to 25years, 25-35 years and above 35 years)
• In this case, we have divided them age wise.
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POSITIONING• Then, we will make strategies to approach them.• It will include how to attract them to avail the
services.• Market strategies are covered in next slide.
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MAKETING STRATEGIES
• Distributing pamphlets to all the people ( 5000 pamphlets are costing Rs 2000)
• Giving customers discounts and offers in the very first week of opening the studio
• For eg:- pay for a customized cup and get a photo free.
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HUMAN RESOURCE MANAGEMENT
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REQUIRED SKILLSQUALIFICATION- Diploma in media $ animation, 3d
animationTechnical qualification- he should posses required
computer knowledge, working with Photoshop $ other related software's
EXPERIENCE- at least 2 year experienceWORKING HOURS- 8 hours ( 11a.m – 7pm)SALARY – Rs 12000 per month with daily allowance of Rs100 per day
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Additional benefit• Sunday off• Daily allowance @100/-• Bonus if the profit exceeds than estimated• 1 medical leave during last Saturday’s of the month
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EQUIPMENTS REQUIRED• 2 cameras• Lightening system (strobe flash)• 2Tripod• 1 laptop• 1 printer• Furniture( 4 stoles, 1 table, 2 fans, 3
chairs)• Miscellaneous ( DVD, Cd’s, memory cards)
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COST ESTIMATION (capital expenditure)• Camera-28,095 +10,490= 38585• Flash=3235• Lightening-2250• Tripod- 2099*2=4198• Lens cleaner=375• Laptop= 30599• printer= 6233• Furniture, stoles 4*250=1000• table=4500• Fan= 1499* 2= 2998• Chair= 2944+ 5150= 8094• Interior= 60000• Miscellaneous=15000• TOTAL = 174155
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MARKETING $HUMAN RESOURCE MANAGEMENT• MARKETING• Rs2000 for pamphlets
HUMAN RESOURCE• Advance to customer- 20000• Advertisement in newspaper – Rs350
• TOTAL= RS22350
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Price estimation• Passport size photo-10 photos @ Rs 50• Normal size= Rs 30• Posters – according to their size• Gifts – photo frames ( ranging 200-500) t-shirts- printing charges individual name – 500/-Common name- 200/-Price of t-shirt ( 200,350,400)Mugs- price of mug ( 150- 500)Printing 2 photo 300 3 photos 350 special – 550Slide shows- Rs 250Video on special occasion 3000 , 20000Albums ,price 500, 700, 1000 special Rs1500
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SUPPLIERS QUOTATION• Capital equipments – online ( screen shots in subsequent
slides)Furniture- onlineInterior decoration GUPTA INTERIOR JUNCTION SHOP NO. 48, BAZAR BASAN WALA, NEAR INDIAN OVERSEAS BANK, JALANDHAR PHONE NUMBER- 01812210490
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T-SHIRTS• RK CRICKET HOUSE NARANG BUILDING, BASTI NAU, JALANDHAR PHONE NO.- 6541118
GIFTS, MUGS, ALBUMSANIRUDH KUMAR,GALI NO. 9, GOPAL NAGAR, HABOWAL KALANDISTRICT LUDHIANA
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rk
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FURNITURE
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FLASH TRIPOD
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CAMERA CAMERA
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LENS CLEANER TRIPOD
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LAPTOP FAN
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PRINTER CHAIR
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FURNITURE• CHAIR
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PREMISES• LOCATION- wanabuy 3rd floor ( besides phone space) at
lovely professional university• Size- 12’’ by12’’ • Rent- 8000• FORMALITIES• 6month contract with lpu• Documents- address proof, • Copy of partnership deed,• Child labour affidavit• Pan card
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Partnership deed• name- saloni dhiman, harman kaur, gurmanjot
kaur, amritpal singh, shirley• Address-lovely professional university• Address of partners• Profit sharing ratio- equal• No drawings• Admission of new partner with consent of old
partners• Get these things types on stamp paper of Rs1000
and have notory
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MONITORING OF EMPLOYEES• CCTV SURVIELLANCE 2 cameras 2300*2= 4600• BILLING THROUGH COMPUTER• RS15,500 REGULAR INSPECTION
TOTAL= 20,100
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monitoringElectronic billing
machine camera
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CAPITAL REQUIRED• CAPITAL Equipments=1,74,155• MARKETING=2000• HUMAN RESOURCE=20000• MONITORING=20100• TOTAL=216255• SOURCES OF CAPITAL • Personal savings = 288824• Lpu grant = 50000• Total capital employed= 338824
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TRADING A/CPARTICULARS AMOUNT PARTICULARS AMOUNTTO OPENING STOCK*
10000 BY SALES 600000
TO PURCHASES 160000 BY CLOSING STOCK
15000
TO GROSS PROFIT
445000
TOTAL 615000 TOTAL 615000
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Calculation of sales• Per day expected customer = 35• In a month = 35*26= 910• Average spending per customer = 50 total = 910*50= 45500In case of video, albums= 9500Total sale of a month = 5500010 month= 10* 55000= 550000In case of admissions( 30000+20000)= 50000Grand total ( year)= 600000
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Calculation of purchases• Opening • mugs= 3000, gifts= 7000 , total= 10000• Monthly • Gifts n mugs= 10000• Photography related= 5000• Total 15000 ( month)• 10 month = 10* 15000= 150000• In case of admissions , 11th month= gifts= 5000• Other= 8000, total=13000• Low sales month = 4000+3000= 7000• Grand total= 170000
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PROFIT $LOSS A/CPARTICULARS AMOUNT PARTICULARS AMOUNTTO RENT A/C 96000 BY GROSS PROFIT 445000TO ELECTRICITY 60000TO SALARY 144000TO DAILY ALLOWANCE 36000TO MISCELLANEOUS EXPENSES
30000
TO DEPRECIATION* 6930
TO PROFIT C/D 72070
TOTAL 445000 TOTAL 445000
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Calculation on depreciation• Furniture= 656• Equipments= 2505• Camera= 1929• Laptop= 1529• Printer= 311• Grand total = 6930
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CASH FLOW STATEMENT• CASH FLOW FROM OPERATING ACTIVITIES profit& loss a/c 72070 add: depreciation 6930 cash flow before working capital
79000 changes
Decrease in current asset ( advance To employee) (20000)Increase in inventories( closing stock) 5000CASH GENERATED FROM OPERATINGACTIVITIES 64000
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CASH FLOW FROM INVESTING ACTIVITY• Purchase of a camera (38585)NET CASH USED IN INVESTING ACTIVITY = (38585)
CASH FLOW FROM FINANCING ACTIVITYRepayment of loan from Lpu ( 50000)NET CASH USED IN FINANCINGACTIVITY = ( 50000)
NET CASH USED IN A+B+C = 24585
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BALANCE SHEETLIABILITIES AMOUNT ASSEST AMOUNTCAPITAL 216255+72070
338325 FURNITURE 12465
EQUIPMENTS 22553CAMERAS 36656LAPTOP 29070PRINTER 5912ONLINE BILLING MACHINE
15,500
CCTV CAMERAS 4600NEW CAMERA 38585INTERIOR 60000BANK 47984CLOSING STOCK 15000
TOTAL 288325 TOTAL 288325
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Bank balance• Capital contributed by partners= 288824• Capital utilised = 216255• Left out amount= 72569• Cash outflow= ( 24585)• Balance at bank= 47984
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ANY QUESTIONS ?
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THANK YOU