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School of

Business

2011

8/6/2019 Business 2011


Sunway School o Business is committed to international academic standards and

encourages students to reach their potential. The business and management studies

will equip you with the necessary skills to shape a business and management career.

Our ocus is to prepare students or ethical business leadership in an evolving global

economy. To enhance learning, our aculty uses a variety o teaching methods,

including case analysis, group projects, eld trips, guest speakers and classroom

discussions.

We ocus on academic excellence. We know that employability o our graduates is important

and thereore, we work closely with the business community to provide quality internship and

employment opportunities.

Sunway School o Business is committed to quality teaching and learning experiences so as to

become a trusted and preerred educational provider o business and management studies.

Sunway University is an elite Tier 5 member in the 2009 MQA Rating System or Malaysian

Higher Education Institutions (SETARA’09) that measures quality o teaching and learning at

the undergraduate level in universities and university colleges in Malaysia. It is another way o

recognising our excellent academics and graduates.

School of Business

International Academic Standards • Quality Teaching

• International Recognition • Job Relevant Skills

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Why Study at Sunway

School of Business?

• CoseTiesWithIdstryadProfessioaBodies

“Sunway” is a well-known brand name in the market with strong and varied corporate links. In addition,

corporate and industry leaders are invited as guest speakers to deliver rst-hand knowledge and real-

world experiences to students.

Sunway School o Business degree programmes are recognised by proessional bodies such as the

Association o Chartered Certied Accountants (ACCA), the Institute o Chartered Accountants in England

and Wales (ICAEW), and The Malaysian Institute o Chartered Secretaries and Administrators (MAICSA).

• TaSriJereyCheahDistiishedSpeaers’Series

Sunway University hosts the “Distinguished Speakers’ Series”, whereby outstanding academicians and

business leaders are invited to share their knowledge, experience and recent research ndings in the

area o business and other disciplines. Some o the past speakers include well-known personalities likeProessor Wang Gungwu, Proessor Lim Chong Yah, Tan Sri Dr. Augustine Ong, Proessor Sir David Williams

and Sir Christian Bonington.

• WhoesomeEdcatio

Education at Sunway University is not only conned to classroom teaching. We are committed to

providing wholesome education with opportunities or students to participate in diverse extracurricular

activities to enhance their learning and develop their potential, including the development o both the

IQ (intelligent quotient) and EQ (emotional quotient) o students.

• ItershipAttachmetwithEstabishedBsiessOraisatios

Students will have opportunities or internship with well-known multinational rms and international

accounting rms.

BSc(Hos)AccotiadFiace

This programme aims to provide its graduates with a recognised qualication in accounting and nance

that prepares them to be contributing proessionals in the accounting and nancial industry.

BSc(Hos)BsiessMaaemet

This programme is specially designed to provide students with a broad-based knowledge and cutting-

edge skills or managing business in a ast-changing world. Liberal arts and science subjects are

incorporated into the programme to provide students with a comprehensive business education.

BSc(Hos)BsiessStdies

This programme provides in-depth knowledge o various elds o business such as accounting, nance,

economics, marketing and management so that graduates are ready to contribute to the eectiveness and

eciency o a business organisation.

DipomaiBsiessAdmiistratio

This programme prepares students to ace the challenges o the globalised business world. Students gain

experience and knowledge o theoretical and practical aspects o business subjects which will prepare

them to either join the work orce or to urther their studies upon graduation.

Programmes Offered

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Meet Our Lecturers

EXPERIENCED • DYNAMIC • DEDICATED

Ewe S YenLecturer

Dr. Cheah Yu SumHead (Academic) -

Department o Businessand Marketing

Izian IdrisLecturer

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“ It is the supreme art o the teacher to awaken

joy in creative expression and knowledge.”

Albert Einstein

Naiah RamasamyHead (Academic) -

Department o

Management and Economics

Paul Linus AndrewsHead - Department o Law

Dr. Chy Tuck YunSenior Lecturer

Dr. Jyce Na Ke HweeSenior Lecturer

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A Tradition of Sucess

The teaching style by highly proessional lecturers who are always willing to direct and guide us is enlightening; the practical

experience we obtained not only ensures we get knowledge rom textbooks but also real experience rom corporations outside thecampus.

JulIAnAWuHAIlIn

Graduate o Sunway School o Business, BSc (Hons) Business Management

Currently an analyst at the Hongkong branch o Euroclear Bank.

BSc (Hons) Accounting and Finance consists o subjects that help improve communication skills through numerous presentations, and

work-based learning exposes students to actual working environment. I’ve become a skilul, knowledgeable and experienced gradu-

ate through it.

JETCHAnYungMun

Graduate o Sunway School o Business, BSc (Hons) Accounting & FinanceRecipient o the Chancellors Scholarship

President o Student Council 2008

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We have a proud tradition o being the stepping stone to success.

Many o our graduates have successully moved on to urther their studies

at renowned universities or pursue rewarding careers o their choice.

Picking rom the long list,

I must highlight that this

intensive intellectual developmentprogramme inculcates the

condence to present ideas clearly

in writing as well as on the podium,which are key survival tools in acing

the challenging business world.

DAnIElCHuAHYEWAIk

Graduate o Sunway

School o Business,

BSc (Hons) Business Management

Currently a Medical

Representative at AstraZeneca.

School o Business has opened

new opportunities or me in the

working arena. My greatestpersonal gains are condence

while addressing dierent

audience at dierent levels,and how to cultivate an eye or

the ‘bigger picture’ while planning

on a top level scale.

SAllYWuSHInYI

Graduate o Sunway

School o Business,


Currently a Media SalesExecutive at Gloco Sdn. Bhd.

The course ocuses on shaping

all-rounded individuals developing

leadership, communication andtime management skills. As part o

the scholarship, I participated in a

study visit to Lancaster Universitywhich inspired me and changed

the way I see the world.

CHAnJInnYEP

Graduate o Sunway

School o Business,


Recipient o the

Chancellors ScholarshipCurrently an International

Marketing Trainee with Jotun Paints

(SEAsia & China).

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Lancaster University

Sunway University is in partnership with Lancaster University, UK, a world-class

institution o higher learning which has consistently maintained its high rankings

over the years in numerous reputable league tables.

Established by Royal Charter in 1964, Lancaster University enjoys a world-class reputation

as a centre or excellence in teaching, scholarship and research. The institution is

currently ranked as a top 10 UK university in the Times Good University Guide 2011, 8th

in the Independent’s Complete University Guide 2011, 6th in the Guardian University

Guide 2011 and Top 200 in Times Higher Education World University Rankings 2010

– 2011.

Lancaster University is also a member o the prestigious N8 Group which consists o

eight o the most research intensive universities in northern England. The institutioncontinues to sustain its reputation or teaching and research excellence both nationally

and internationally by bringing universities, businesses and communities together. An

example o this is the InoLab21 at Lancaster University, which is an award-winning

international centre o excellence or research in inormation and communication

technologies and has a successul history o working with Microsot, BT Labs, Orange,

Cisco, Nokia and Ford. Additionally, the Lancaster University Management School

(LUMS) is a tr iple-accredited, world-ranked management school, consistently among

the UK’s top ve.

The degree programmes developed and conducted at Sunway University are

validated by Lancaster University, UK. Our students who successully complete these

undergraduate programmes will be awarded two certicates, making them graduates

o both Sunway University and Lancaster University.

Worldwide Connections:

University Partner Sccessisacmiatioofteamworadstroparterships.

Wehaveobeeiaiacewithsomeofthemostaccompished

istittiosofhiherearitoesrethatorstdetsetthe

bestiedcatio.

photographed by Jill Jennings

Business Management

S A M P L

E

S A M P L

E

Business Management

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Education Pathway

Proessional ExaminationsICAEW/ACCA/MAICSA/CIM

SPM/O-Level/Equivalent

BSc (Hons)

Accounting & Finance

Sunway Foundation in Arts

A-Level/Australian Matriculation/Canadian

Matriculation/Monash University Foundation Year/

STPM/UEC or equivalent

(1 year)

Diploma in

Business Administration

(2 years 4 months)

BSc (Hons)

Business Management

BSc (Hons)

Business Studies

Employment Opportunities

Sunway Postgraduate

ProgrammesMSc in Money, Banking & FinanceMSc in Management

Advanced entry into year 2 o BSc (Hons) Business Studies.Subject to meeting entry requirements.

AcademicYearStrctreEach academic year is made up o 2

long semesters (14 weeks) and 1 short

semester (7 weeks).

During the year, there will be several mid-

semester and end-o-semester breaks.

Teachi&Assessmet The School o Business adopts various

teaching and assessment strategies

to enhance students’ learning. These

strategies adopt work based oriented

approach where theories are discussed

in relation to what students will ace in

the real world. Teaching and learning

involve lectures, tutorials, discussions,

presentations and practical computer

laboratory classes. Assessments consist

o project, assignment, case study, report

writing, presentation, test and written

examination.

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BSc(Hos)

AccotiadFiace

KPT/JPS (KA7818/A7818) 06/12

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A qualication

beyond numbers

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BSc (Hons)

Accounting and Finance

Whatisthisprorammeabot?

• Prepares students to be contributing professionals in the accounting and

nancial industry.

• Recognised qualication in Accounting and Finance.

• Pathway to The Institute of Chartered Accountants in England and Wales

(ICAEW).

• The ONLY Accounting and Finance degree in the Malaysian Private

education sector to be given provisional exemption in 8 papers* by

the Institute o Chartered Accountants in England and Wales (ICAEW).

Graduates o this degree programme will be given the maximum 9 subject

exemptions rom The Association o Chartered Certied Accountants

(ACCA).

• Our students are given opportunities to ‘intern’ with international

accounting rms and corporations, and upon graduation may be given

employment opportunities with them.

Students will be given 6-8 subject exemptions rom The Malaysian Institute

o Chartered Secretaries and Administrators (MAICSA)**.

* Students must score 50% and above in the degree subjects to qualiy or exemption.

** subject to MAICSA approval

Fidotifyo’resitabeforBSc(Hos)Accoti&Fiace

Good at numbers

Analytical

Have ambitions to work up towardsbeing consultants

Want to become a member o

The Institute o Chartered Accountants

in England and Wales (ICAEW)

Focused and meticulous

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Year3

BAB 1101 Accountant in Business

BAB 1102 Business Law

BAB 1103 Accounting Inormation SystemBAB 1104 Principles o Accounting

BAB 1105 Business Statistics

BMB 1202 Foundations in Business

BMB 1203 Introductory Economics

BMB 1204 Principles and Practice

o Management

UCS 1000 Study Skills

UCS 1001 English or Business and

Management Studies

Year2

BAB 2201 Management Accounting

BAB 2202 Company Law

BAB 2203 Financial ManagementBAB 2204 Financial Accounting

BAB 2205 Malaysian Taxation System

BAB 2206 The Basics o Audit

BAB 2207 Banking and Finance

BAB 2208 Work-based Learning

BMB 2202 Research Methods in Business

UCS 2001 Communication Skills

BAB 3201 Business Strategy

BAB 3202 Audit and Assurance

BAB 3203 Financial and Corporate Reporting 1- Group Accounting

BAB 3204 Financial and Corporate Reporting 2

- Accounting Standards

BAB 3205 Advanced Taxation

BAB 3206 Strategic Financial Management

BAB 3207 Investment Management

BAB 3208 Corporate Finance

BAB 3209 Advanced Management Accounting

BAB 3210 Business Ethics and Social

Responsibility

UCS 3001 Leadership

Year1

ProrammeStrctre

As per Malaysian Qualications Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslims)/IslamicStudies (Muslims) and Bahasa Kebangsaan (exempted i a credit in Bahasa Melayu has been obtained at SPM level).

EtryReqiremets

AcademicReqiremets

STPM Average B- or CGPA 2.67 (Minimum 3 principals)

A-Level CDD (Minimum 14 points)

Australian Matriculation ATAR 65

Canadian Matriculation 65%

MUFY 230

Sunway Foundation in Arts 65%

UEC Maximum 22 points on 5 subjects (excluding Chinese & non-academic subjects)Other Qualications Any other qualications will be considered on a case-by-case basis.

EishlaaeReqiremets

TOEFL 550 paper-based, 213 computer-based, 80 Internet-based

IELTS 6.0

MUET Band 4

SPM English B3 or B+

UEC English B4

O-Level English (1119) CreditESL/English Satisactory level in Pre-University programmes, where the medium o instruction is English

Intensive English Programme Pass Level 4 with 65% minimum

CareerProspects

• Internal & External Auditor

• Tax Consultant

• Financial Analyst

• Fund Manager

• Commercial Banking

• Corporate Finance

• Financial Planning

• Investment Banking

• Money Management

• Private Equity

• Real Estate

AcademicCaedar

InTAkES

March, August

DuRATIOn

3 Years

KPT/JPS (KA7818/A7818) 06/12

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BSc(Hos)

BsiessMaaemet

JPT/BPP (U)(R/340/6/0009/A6489) 10/15

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Holistic & comprehensiveapproach to a

business education

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BSc (Hons)

Business Management


• Broad-based knowledge and cutting-edge skills for

managing business in a ast-changing world.

• Regional and global perspectives of business management.

• Builds leadership and communication skills.

• Develops intellectual ability, ood vaes, ethics ad

overaceto manage business.

• Prepares students to manage business locally and globally,

to take on management roles later on, or becoming an

Entrepreneur, managing a business o their own.• Liberal arts and science subjects are taught to provide

students with wholesome business education.

• Students are required to attend an internship programme to

apply theory into the business world.

Students are given 6-8 subject exemptions rom The

Malaysian Institute o Chartered Secretaries and Administrators

(MAICSA)*.

Fidotifyo’resitabeforBSc(Hos)BsiessMaaemet

Entrepreneur minded

Enjoys business deals and comortable dealing

with Top Managements

Able to take risks and challenges

Likes to strategise and gives directions

Has leadership qualities

Is good working in a team

*subject to MAICSA approval

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CareerProspects

• Business Consultant

• Entrepreneurship

• General Management

• Non-Prot Organisation Management

• Strategic Planning

BMB 1201 Principles o Accounting

BMB 1202 Foundations o Business

BMB 1203 Introductory EconomicsBMB 1204 Principles and Practice o

Management

BMB 1205 Business Statistics

BMB 1206 Business Computing

BMB 1401 History and Philosophy o

Science

BMB 1402 Lie and Literature in a

Changing World



Management Studies

Year2

BMB 2201 Business Law


BMB 2203 EntrepreneurshipBMB 2204 Managerial Economics

BMB 2205 Operations Management

BMB 2206 Marketing Management

BMB 2207 Financial Management

BMB 2208 Human Resource

Management

BMB 2209 Quantitative Business Analysis

BMB 2401 Scientic Ideas and Innovation

BMB 2402 Political Economy o Southeast

Asia and East Asia


Year3

BMB 3201 Contemporary Regional Issues

BMB 3202 Business Ethics and Social

ResponsibilityBMB 3203 New Business Development

BMB 3204 Business Strategy

BMB 3205 Business and Community

Project

BMB 3206 Internship

BMB 3207 Managing Change

BMB 3208 Introduction to International

Business

UCS 3001 Leadership

Year1

ProrammeStrctre


EtryReqiremets

AcademicReqiremets

STPM Average B- or CGPA 2.67 (Minimum 2 principals)

A-Level BC/CDD (Minimum 14 points)



MUFY 230


UEC Maximum 22 points on 5 subjects (excluding Chinese & non-academic subjects)Other Qualications Any other qualications will be considered on a case-by-case basis.

EishlaaeReqiremets


IELTS 6.0

MUET Band 4


UEC English B4

O-Level English (1119) Credit

ESL/English Satisactory level in Pre-University programmes, where the medium o instruction is English.


AcademicCaedar

InTAkES

March, August

DuRATIOn

3 Years

KPT/JPS (KA6489/A6489) 04/11

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BSc(Hos)

BsiessStdies

JPT/BPP (U)(R/340/6/0017/A5978) 05/15

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Learning to do businesswith a ocus on marketing

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BSc (Hons)

Business Studies

Fidotifyo’resitabeforBSc(Hos)BsiessStdies

Target oriented

Ability to predict market and

consumer trends

Good with utilising resources

Able to cope with stress and deadlines

Good team player

Good problem-solving skills and data-mining

Able to develop and design new products

and services

Whatisthisprorammeabot?• This programme ocuses more on marketing.

• The Marketing specialisation includes subjects in Services Marketing,

Direct Marketing, International Marketing, Marketing Planning and

Control.

• Provides solid foundation in various challenges faced by various

businesses globally.

• Prepares students for a career in business and marketing, covering

major areas o business in accounting, nance, human resources and

economics.

• Students develop skills in analysis and planning, learn to solve business

and marketing related problems through marketing research and tools.• Provides the necessary intellectual underpinning for the theory and

practice o business and marketing.

• Students are required to take an independent study (Research Project) in

nal year to apply their knowledge into real working situations.

Yowiear

• How to evaluate contemporary theories, gather evidence, develop,

argue and present ideas in a coherent and eective manner.

• Applying tools and techniques used by industry to interpret data and

undertake business and marketing analysis.

• Develop an understanding of the importance and impact of a range of

contemporary and pervasive global business and marketing issues.

• Develop skills of being eective business and marketing leaders.

• Demonstrate professionalism and social and ethical considerations in

managing organisations.

• Apply skills and principles of lifelong learning in academic and career

development.

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ProrammeStrctre

CareerProspects

• Advertising Account Executive

• Banker, Retail/Investment/Commercial

• Buyer, Industrial/Retail

• Distribution/Logistics Manager

• Management Consultant

• Marketing Executive

• Market Research Executive

Year3Year2Year1


EishlaaeReqiremets


IELTS 6.0

MUET Band 4


UEC English B4

O-Level English (1119) Credit

ESL/English Satisactory level in Pre-University programmes, where the medium o instruction is English.


EtryReqiremets

AcademicReqiremets

STPM Average C+ or CGPA 2.33 (Minimum 2 principals)

A-Level CD/DDE (Minimum 10 points)



MUFY 225


UEC Maximum 24 points on 5 subjects (excluding Chinese and non-academic subjects)

Other Qualications Any other qualications will be considered on a case-by-case basis.

Sunway University Diploma in Business Administration graduates may enrol into Year 2 o the BSc (Hons) Business Studies, subject

to meeting entry requirements.

BMB 1101 Business Statistics

BMB 1102Computer Applications orBusiness

BMB 1204 Principles and Practice o

Management

BMB 1207 Principles o Microeconomics

BMB 1208 Principles o Macroeconomics

BMB 1209 Principles o Marketing

BMB 1210 Organisational Behaviour

BMB 1211 Principles o Financial

Accounting

BMB 2201 Business Law



Management Studies


BMB 2203Entrepreneurship

BMB 2205 Operations Management

BMB 2206 Marketing Management

BMB 2207 Financial Management

BMB 2208 Human Resource Management

BMB 2210 Consumer Behaviour

BMB 2211 Quantitative Methods or

Decision- Making

BMB 2301 Inormation System or Business

BMB 2302 Cost and Management

Accounting

BMB 2304 Advertising and Promotions

BMB 2305 Marketing Research


BMB 3208 Introduction to International

BusinessBMB 3209 Research Project

BMB 3210 Internship

BMB 3301 Electronic Commerce

BMB 3303 International Marketing

BMB 3304 International Economics

BMB 3305 Direct Marketing

BMB 3307 Marketing Planning

and Control

BMB 3310 Services Marketing

UCS 3001 Leadership

• Recruitment Consultant

• Retail Manager

• Sales Executive

• Stockbroker

• Business Development Manager

• Supply Chain Manager

• Key Accounts Manager

AcademicCaedar

InTAkES

March, August

DuRATIOn

3 Years

KPT/JPS (KA5978/A5978) 05/11

8/6/2019 Business 2011


Dipomai

BsiessAdmiistratio

JPT/BPP (U)(KR10787/A5446) 08/14

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Solid oundation toall aspects o business

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Diploma in

Business Administration


• A strong foundation business programme covering all aspects of

business.

• Prepares you with eective skills to apply in administration of

business organising, managing the unctions and processes o a

company.

• Learning about how business elements integrate with each

other enabling you to communicate successully to any business

environment .

• Nurtures business knowledge and experience preparing students

to join the work orce or or urther studies.

Graduates o this programme will be given 6 subject exemptions

rom The Malaysian Institute o Chartered Secretaries and

Administrators (MAICSA)**.

Fidotifyo’resitabefor

BsiessAdmiistratio

Good business operational skills

Able to organise and manage resources dierently

Team management

Good decision-making skills

Able to analyse and manage business challenges

**subject to MAICSA approval

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ProrammeStrctre

CareerProspects• Manage Own Business/Entrepreneur

• Business Management

• Human Resource

Year2Year1


EtryReqiremets

Pass SPM/O-Level/UEC with minimum three (3) credits (inclusive o English and Mathematics); or

Pass SPM/O-Level/UEC with minimum three (3) credits, with at least a pass* in both English and Mathematics.

* Students are required to pass with credits in the English and Mathematics enrichment classes arranged by the School.

BACT 0101 Financial Accounting I

BCOM 0101 Business Communications

BECO 0101 Microeconomics

BITC 0101 Computer Applications

BITC 0102 Inormation Technology I

BLAG 0101 Business English I

BLAG 0102 Business English II

BLAW 0101 Introduction to Law

BMGT 010 Introduction to Business

BMGT 0102 Management

BSTA 0101 Quantitative Methods I


BACT 0202 Financial Accounting

BACT 0203 Cost Accounting

BECO 0202 Macroeconomics

BITC 0203 Inormation Technology II

BITC 0204 Electronic Commerce

BLAG 0203 Academic Research Skills

BLAG 0204 Critical and Creative

Thinking Skills

BLAW 0202 Business Law

BMGT 0203 Organisational Behaviour

BMKT 0201 Fundamentals o Marketing

BMKT 0202 Marketing Research

BSTA 0202 Quantitative Methods II

Year3

BACT 0304 Financial Management

BMGT 0304 Human Resource

Management

BMKT 0303 Marketing Communications

AcademicCaedar

InTAkES

January, March, August

DuRATIOn

2 Years 4 Months

• Operations Manager

• Strategic Planning

• Sales and Marketing

JPT/BPP(U) (KR10787/A5446) 08/14

8/6/2019 Business 2011


• PRePARE supports the Sunway Alumni by providing an

avenue or members to build their careers.

• PRePAREmakes available various resources and

opportunities or members to urther establish their

careers and even network with the employers.

Alumni members also have access to PRePARE Job

Centre where they can seek employment opportunities.

Career Placement & AlumniPRePARE, the core o Sunway Career Services, is designed to equip students with the

right tools and essential skills, aiming to create ‘employable’ graduates so as to prepare

them or the working world.

Through our programmes and activities, we also hope to oster good partnerships with

employers in supporting their recruitment needs.

Stdets

Empoyers

Ami

PRePARE is dedicated to accomplishing its 3 main

objectives on campus:

• eQuIP students with essential work skills

• enHAnCE students’ career development in the

working world

• eMPOWER students to be condent in building

their career

• PRePARE seeks to oster partnerships with esteemed

employers in their recruiting endeavours by

creating various opportunities or recruitment activities

through events such as career airs and career talks.

• Through our activities, we hope to expose students to

dierent careers, and at the same time give

employers access to the graduate market.

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We place much emphasis on education and oer a number o scholarships to deserving

students:

Scholarships

Financial AidStudents can also seek other nancial aid rom PTPTN or EPF as below.

The EtraceSchoarship is oered to all new students; SPM leavers entering intoPre-University programmes and Pre-University graduates entering into undergraduate

programmes, in recognition o their excellent academic achievements prior to admission into a

new programme in Sunway University.

The Continuing Scholarship is only oered to students continuing their studies (at diploma

or undergraduate level) with Sunway University upon graduating rom their Pre-University/

Foundation/Diploma Programmes here with us or rom Sunway Group o Colleges.

The Scholarship is oered in the name of Tan Sri Dato’ Seri Dr. Jerey Cheah, Foundation

Chancellor o Sunway University, and Sir Christian Bonington, Chancellor o Lancaster

University. It commemorates the aliation between Sunway University and

Lancaster University in Joint Degree Programmes in Business, Computer Technology,Hospitality and Psychology.

Applicants are required to achieve outstanding academic results or entry into the BSc (Hons)

Accounting and Finance, BSc (Hons) Business Management, BSc (Hons) Business Studies and

possess leadership qualities, sel-motivation and positive attitude.

Scholarship rewards students with:

•FRedctioiTitioFees

•Two-WeeStdyVisittolacasteruiversity during their nal/third year o studies

This is a nominated award or

students who have achievedoutstanding results in their

individual academic programme

upon completion at Sunway

University. Each award recipient

will receive a RM2000 cash

prize and a Scholastic Award

Certicate.

This Bursary is oered to SPM/O-Levels/UEC

students rom outstation* to study the Diploma

Programmes in Sunway University. Students can

receive up to 30% o their Tuition Fee or selected

Diploma Programmes (Business Administration,

Inormation Technology, Hotel Management, Events

Management, Tourism Management, Fine Arts,

Graphic & Multimedia Design, and Interior Design).

(*Kindly reer to our Scholarship Brochure or selected outstation locations)

Students can apply

or PTPTN loan or

Scholarships based on

their results.

For more inormation,

kindly visit

www.ptpt.ov.my

Students can withdraw

unds rom their EPF

Account to help nance

a degree education o

their choice. For more

inormation on how to

go about this, kindly visit

www.wsp.ov.my

Kindly reer to our Scholarship Brochure or more details or seek urther inormation rom our Admission and

Counselling Unit located on the Ground Floor o Sunway University.

Tan Sri Dato’Seri Dr. Jefrey

Cheah EntranceScholarship

& ContinuingScholarship

The ChancellorsScholarship o

Sunway Universityand Lancaster

University

SunwayUniversity Bursaries

Tan Sri Dato’Seri Dr.

Jefrey CheahScholastic

Award

EPFPTPTN

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For your studying pleasure, the Main Campus building is itted with 24-

hour wireless internet (Wi-Fi) access, so you can study anywhere rom the

oyer to the Roo Top Garden. This is complemented by top-notch learning

acilities like air-conditioned classrooms and lecture halls, modern science

laboratories and the expansive Tun Hussein Onn Library.Student lie here is simply convenient with amenities that meet all your

needs: a bookshop, computer labs to print, scan or photocopy assignments,

a caeteria, recreational and sports acilities, and a Student Centre - a cosy

place with a sick bay, counselling services and more.

A campus bus service o several dierent routes within the Klang Valley is

also available.

Campus Facilities

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FoodForThoht

Eating outlets and places to chill out are aplenty

on and around campus. The spacious caeteria is a

great on-campus place to hang out which includes a

canteen and more than 10 dierent stalls that serve

ull meals or snacks at reasonable prices. Beyondthe campus compound, students are spoilt or

choice by the many restaurants and an immensely

popular ood centre, all oering an endless variety

o delicious ood with something or everyone at a

student-riendly budget.

Life on Campus

Whether you are rom Batu Pahat or Burkina Faso, we welcome you to our student-riendly campus where hunger is a oreign concept, and comortable on-campus

living and a sae environment are top priorities.

O-CampsAccommodatio

On-campus living makes it easy to get up and

about to and rom classes every day. It is a homeaway rom home where students get to meet new

riends, learn new cultures and experience living

independently. Everything is within walking distance

rom our campus - hospital, shopping mall, theme

park, restaurants and banks. Choose between the

communal living o the Sun-U Apartment or the

condominium liestyle o Sun-U Residence. A caring

hostel master is on hand to oversee the welare o

every occupant.

Safety&Secrity

Here, the committed security team is made up o

Auxiliary Police and trained proessionals who work

around the clock to ensure that every day is a smooth

and peaceul one.

Whenever a student eels under the weather, they

can make their way to the sick bay. Endearingly

known as Nightingale Bay, it is situated near the

caeteria where a matronly Registered Nurse is on

duty and well-equipped to handle minor ailments.

8/6/2019 Business 2011


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theories,ehacieotiatioadbsiesssis.

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earicompetitios,ames,worshops,semiars,

etwori,iterviews,edtripsadmore.

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sharedhisbsiessexperiecewiththestdetsdri

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eariotsidethecassrooms.Participatioistdetactivities,orveryowYEScb,ed

tripsadedcatioaworshops,modsthemitoeectiveeadersadcommicators.

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prodcemiiosofewspaperseveryday;

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Iteratioa)adMBAEde.

8/6/2019 Business 2011


“CareerFair:getHiredIII”networiTea

Providetipsadidacetostdetspreparito

embarotheirchosecareerpathbyetworiwith

represetativesfromforreptabecompaies,ameySwaygrop,ICAEW,kPMgadFBICMSCservice.

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discoverwhytheyarethesmarterchoice.

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ofaestabishedretaiotet.

8/6/2019 Business 2011


Subject Outline

uCS1000STuDYSkIllS The objective o this subject is to prepare students to be more

organised and sel-reliant in their learning by developing a

set o specic skills necessary or successul study. Examples

include listening and reading skills, eective note taking,

ecient time management, independent research and

maximise knowledge acquisition and critical thinking ability

through collaborative learning (or learning through the

exchange o ideas).

uCS1001EnglISHFORBuSInESSAnD

MAnAgEMEnTSTuDIES

This subject is developed to enhance prociency in general

English by studying the communication skills, both

verbal and written, which are needed in their business

and management studies. It ocuses on our aspects in the

learning o English or business and management studies.

The rst is the study skills o listening eectively to lectures

and class discussions, asking the right questions, taking notes

both during lectures and reading, and reading or research.

The second is skills related to academic writing – using

appropriate tone and ormat, approach and reerencing. The

third is business writing. The ourth is the case method, a

powerul tool or learning, but one rom which only those

amiliar with the method will ully benet.

uCS2001COMMunICATIOnSkIllS The subject introduces the basic elements o oral

communication, the various actors that determine eective

communication and the application o communication skills

in a variety o academic, business and social contexts. A variety

o communication activities in presentation and discussion

ormats are incorporated to allow or understanding, practice

and the mastering o basic concepts in communicating.

uCS3001lEADERSHIP

The ocus is on the role o leadership in the context o

corporate management and strategy. The theories o

leadership, the characteristics and role o leadership, confict

management, change management and cross-cultural issues

(e.g. the cultural values that aect perceptions o leadership

and leadership styles) will be discussed.

University Compulsory Subjects

8/6/2019 Business 2011


BAB1101ACCOunTAnTInBuSInESS This subject introduces the role o accountants in a businessorganisation, rom accounting and nancial control toleadership and human resource development. It also dealswith the environment in which accountants work and theimpact o internal and external actors on business andaccountancy.

BAB1102BuSInESSlAW

This subject explores the English legal system and itsinception into the Malaysian legal system. The basic conceptso the common law tradition, constitutional law, statutoryenactments and the role o the judiciary are explained. Focusis placed on basic concepts o law and its application in thebusiness ramework, particularly the law o contract, the lawo tort, the laws that govern partnership and agency as wellas the laws that govern the employment o individuals.

BAB1103ACCOunTIngInFORMATIOnSYSTEMS

Accounting inormation system is dened as a collectiono data and processing procedures that creates neededinormation or its users. The ocus o this subject is oncomputerised inormation systems and their impact on howaccounting data is captured, processed and communicated.

This subject introduces students to people, technology,procedures and controls that are necessary to conductinternal and external e-business, with emphasis on the

internal controls over such systems.

BAB1104/BMB1201PRInCIPlESOFACCOunTIng

This subject explores the use o accounting inormationin the management and control o a business enterprise.

The basic concepts underlying the recording o businesstransactions, the preparation and presentation o externalnancial reports and the ethical issues arising out o creativeaccounting practices are discussed in this subject. Issuesregarding cost classication, inventory valuation, budgetingand perormance evaluation, and techniques used in makingboth short-term as well as long-term strategic businessdecisions will be examined.

BAB1105/BMB1205BuSInESSSTATISTICS This subject is about statistical tools used or businessanalysis. It emphasises probability theory and samplingtechniques, hypothesis testing, regression analysis, statisticalinerences, and the use o statistical sotware SPSS as apractical way o handling voluminous and/or complexestimation techniques.

BMB1101BuSInESSSTATISTICS

This is an introductory subject on the use o Statistics inthe construction and interpretation o business models.

There are two parts to this subject; the statistics portionintroduces the dierent methods o summarising,

presenting and analysing data, and drawing inerencesrom the inormation obtained and to testing inormationobtained. The other topics in this statistics portion aremethods to interpret and orecast business inormation,such as correlation, indices, and time series.

BMB1102COMPuTERAPPlICATIOnSInBuSInESS This subject introduces basic computer concepts includingthe more practical eatures o Oce XP and multimediasuch as word processing, spreadsheets, proessionalpresentations (PowerPoint), databases, graphics sotware,internet e-mail and World Wide Web access. Its overallobjective is to help students to understand the basic use o computers, learn data processing and gathering skills, writereports and prepare presentations.

BMB1202FOunDATIOnSOFBuSInESS

The undamentals o business practices, the economicsapplicable to these practices and current issues are thehighlights o this subject. The subject is divided into threeparts; rom the denitions o concepts (business, prot,entrepreneurship – together with a brie history o theevolution), to the business organisation itsel (how it isorganised, dierent orms o organisation and organisationalstructures) and nally, the business environment in whicha business operates (the dynamics o the industry and themacro economy in which the government plays a majorrole constitutes the internal environment, the externalenvironment is the international economy).

BMB1203InTRODuCTORYECOnOMICS

This subject is about economic principles necessary or thestudy o business management. It is divided into two parts;

microeconomics (the study o individuals, households andrms in decision-making) and macroeconomics (the studyo economy-wide issues – like infation, unemployment,economic growth, business cycles and international trade– aecting the economy as an aggregate, and the use o economic management tools). Each part ollows a logicalsequence rom denitions o concepts to how they unction ina given economic environment and, nally, how they interact.

BMB1204PRInCIPlESAnDPRACTICEOFMAnAgEMEnT

This introductory subject provides an overview o management unction (and the tasks that make up thisunction, i.e. planning, organising, leading, motivating,controlling) and its role in organisations, society and in thecontext o a changing environment. It lays out the principlesand theories behind this unction, i.e. the theory, andrelates to how the principles are applied in today’s businessenvironment, i.e. the practice. Ethics and social responsibilityin business management will also be examined.

BMB1206BuSInESSCOMPuTIng

This role o inormation systems and their applications intoday’s businesses, in areas o management such as supplychain management, production systems, distributionand marketing (the latest orm o which being electroniccommerce) are discussed in this subject. It also provides ahigh level, business oriented view o hardware, sotware,

databases and data communications.

Degree Subjects

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BMB1207PRInCIPlESOFMICROECOnOMICS

The basic concepts, theories and principles underlyingeconomic decisions and the impact o those decisions onsurrounding environment at the micro-level are introduced

in this subject. Price determination as a result o changesin market orces and government’s policies, consumer andproduction theories, the various market structures and theireects on consumers’ and producers’ economic choices, therole o government in the market and in addressing socialineciencies are topics covered in this subject.

BMB1208PRInCIPlESOFMACROECOnOMICS

This subject introduces the macroeconomic environment;the our sectors which will orm the economy and how eacho these sectors can contribute to or hinder the economicgrowth o a country. It addresses the macroeconomicobjectives o an economy and problems aced, such asunemployment, infation and slow economic growth, and

introduces tools and methods to measure and analysethose problems (e.g. aggregate income determination) withpossible solutions or policies to be implemented includingmonetary, scal, trade and exchange rate policies.

BMB1209PRInCIPlESOFMARkETIng

This subject provides an overview o marketing concepts,processes and decision-making. It addresses key issues inmarketing such as identiying customer needs and wants,identiying target markets, examining the marketing mix,methods o conducting marketing research and developingand ormulating marketing strategies. It also introducesnew approaches to marketing such as ethical marketing,

globalisation and Marketing Inormation Systems.

BMB1210ORgAnISATIOnAlBEHAVIOuR

This subject concerns the behaviour o people inorganisation. It provides a comprehensive coverage o thetheories and concepts as well as application issues in theeld o Organisational Behaviour. It ocuses on the impacto behaviour at three levels; the individual, the group leveland at the organisational level. The importance o studyingorganisational behaviour is to enhance organisationalculture, strategy, leadership, confict resolution and change,and the ecient usage o resources.

BMB1211PRInCIPlESOFFInAnCIAlACCOunTIng

This is an introduction to the principles o nancialaccounting. It examines the techniques used to prepareyear-end published nancial accounts, including therelevant accounting standards and the interpretation o nancial accounts or perormance evaluation. This subjectalso looks into the various accounting standards applied atdierent economic events o an organisation. Ethical issues

in accounting and the consequences o creative accountingpractices will also be discussed.

BMB1401HISTORYAnDPHIlOSOPHYOFSCIEnCE

This subject is designed to introduce the nature o science,the history o science, and the nature and history o theimpact o science on human lie and thoughts. It coversthe broad nature and methodologies o science and theirunderpinning philosophies, and oers opportunities tolearn about the people behind the discoveries, their culturesand the environment, to appreciate their ndings and tosee them in the context o their times. Eventually, eorts aremade to develop analytical rigour in the evaluations o the

major scientic methodologies and paradigms and presentcritiques logically and rationally.

BMB1402lIFEAnDlITERATuREInACHAngIngWORlD

This subject provides a range o contemporary literary textsto reinorce the critical study o the relationship betweensocioeconomic conditions and expressions o humanemotions in literary works across cultures and time such asprose, poetry and drama. Textual analysis provides exposureto critical readings in understanding the expression o the human condition and cultural identity in literature. Itexplores and reinorces critical thinking and assesses the roleo literature as a refection o society’s concerns, hopes andaspirations.

BMB2201BuSInESSlAW

The subject introduces the development o the English legalsystem and its inception into Malaysian legal system. Basicconcepts o the common law tradition, constitutional law,statutory enactments, the role o the judiciary, the Law o Contract, Tort, Agency and Partnership and EmploymentLaw, and its implementation in the context o primarilyMalaysian business will be discussed.

BAB2201MAnAgEMEnTACCOunTIng

This is an introduction to management accounting,its unction and its importance to business and recent

developments. It ocuses on cost accounting, including theelements o cost, techniques and cost behaviour, to supportthe process o planning, control and decision-making. It alsoaddresses key terminologies in the management and costaccounting unctions. The basic principles o perormancemanagement and measurement will be covered as well.

BAB2202COMPAnYlAW

The subject explains the various legal orms throughwhich business transactions may be conducted. It explainshow a company is incorporated, including its status uponincorporation and how this status can be negated, thegeneral law on the important documents o a company,including memorandum, articles o association, statutory

books and laws on meetings, the legal aspects relating toresponsibilities o directors and the law on shares (bothpreerence and ordinary), charges (xed and foating) anddebentures, and the law o agency and partnership.

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BAB2203FInAnCIAlMAnAgEMEnT

This subject introduces capital requirements o businessesand the assessment o nancing options. Topics coveredinclude nancial risks identication and the principalmethods o managing those risks, investment appraisaltechniques and relevant methods o unding investments,taking into account other actors aecting investmentdecisions.

BAB2204FInAnCIAlACCOunTIng

This subject addresses the contribution and inherentlimitations o nancial statements in meeting stakeholders’needs or nancial inormation. Preparation and presentationo nancial statements rom accounting data or singleentries, whether organised in corporate or in other orms,and the preparation o consolidated nancial statements inconormity with International Financial Reporting Standards(IFRS) requirements constitute a ocus o this subject.

BAB2205MAlAYSIAnTAXATIOnSYSTEM

The core areas o tax related to businesses and their

employees, which includes corporate taxation, employeetaxation and tax planning, are the general topics coveredin this subject. The operation o the Malaysian tax systemor each group o taxable persons, including the principlesand scope o tax, tax incentives and sel-assessment system,and special taxes such as real property gains tax, sales andservice tax and stamp duty, and simple tax planning issuesor individuals will be covered.

BAB2207BAnkIngAnDFInAnCE

This subject provides a oundation to banking and nanceand introduces the nancial environment – the nancialsystems, nancial markets, nancial institutions and nancialinstruments, and the various methods – in which businesses

may use to manage and evaluate their nancial assets. Inaddition, key issues and problems in banking and nance andmethods to analyse and resolve them will also be examined.

BAB2208WORk-BASEDlEARnIng

This programme provides opportunities or experientiallearning, rom classes to the real world o work. It enablesstudents to apply their knowledge in our key areas, namely,communication, business awareness, application o technicalknowledge, and proessional judgment in the organisationsthat they have been attached to. The completed portolioproject that refects their learning and experience duringinternship is to be submitted by student to their employers

and supervisors or assessment.

BMB2202RESEARCHMETHODSInBuSInESS

This subject provides the basic skills needed to undertakeresearch and to write a research report or project paper.It covers each step o the research process, emphasisesthe signicance o each step and the alternatives thatcan be deployed – rom identiying a research topic tounderstanding their potential pitalls, planning the research,executing this plan, processing and analysing, and nally,reporting the results with recommendations.

BMB2203EnTREPREnEuRSHIP

This subject covers the basic knowledge required to start abusiness, making use o the ull range o entrepreneurship skills.It ocuses on what entrepreneurs do, how they do it indierent socio-cultural contexts, and what lessons can belearned rom the experience o entrepreneurs. It discussesthe skills or successul entrepreneurship, i.e. generatingand developing ideas, seeking nancing options, managing

own businesses, preparing business and marketing plans tosell ideas and plans to potential partners, and minimisingand managing internal and external risks associated withentrepreneurship.

BMB2204MAnAgERIAlECOnOMICS

This subject provides a more quantitative approach tothe understanding o the behaviour o economic agentsin a business environment. It is tailored or businessmanagement where economic theories and principles willbe integrated to analyse and solve real-lie problems in thebusiness world and to make better business decisions. Thisbranch o economics also integrates the principles with

other managerial unctions including accounting, nance,human resource management and marketing.

BMB2205OPERATIOnSMAnAgEMEnT

This subject introduces the various elements that comprisethe eld o operations management. It provides theundamental knowledge on the activities o the operationsunction and the basic concepts, techniques, methods andapplications o operations management. Topics explored arethe criteria or selecting site, layout and fow o operationalacilities; operations management tools, such as orecasting,computation o break-even quantities, critical path analysisand linear programming; product and job design, planningand management o production capacity; supply chain and

materials management, as well as quality management.

BMB2206MARkETIngMAnAgEMEnT

In this subject, eorts are made to provide a comprehensiveperspective o marketing management, but within theramework o the many areas o operations within anorganisation. The subject emphasises the inter-relationshipso marketing concepts, decision-making, strategy, planning,and systems o control. It examines a broad range o issues,including environmental scanning (socio-cultural, economic,technological, political and legal aspects), ethical and globalconsiderations that aect a company’s marketing eorts.

BMB2207FInAnCIAlMAnAgEMEnT The concepts, methods and tools used by nancialmanagers in their attempts to make eective investmentand nance decisions are introduced in this subject. Itexamines the corporate nancial management contextand the manner in which corporations are governed, andbegins an exploration o the ways in which value is createdand measured. Specic attention is devoted to: the nancialmanagement context; time value o money; risk and return,the cost o capital, and the valuation o stocks and bonds;capital budgeting; decision analysis tools; the impact o nancial leverage on cost o capital and valuation; and anoverview o nancial statement analysis.

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BMB2208HuMAnRESOuRCEMAnAgEMEnT

This subject paints a broad picture o what HRM involves,i.e., the key concepts, practices and issues o humanresource management in organisations (rom HR planningand job design, to recruitment, perormance monitoringand evaluation). It will critically examine what are theprinciples o sound HRM, how employee perormance canbe measured, and how this perormance can be improved.

In addition, it addresses real-work examples and also, thevarious approaches to the management o employees andhow these will impact the organisation’s success and well-being o its employees.

BMB2209QuAnTITATIVEBuSInESSAnAlYSIS

This subject introduces the various quantitative techniquesthat are useul or eective business decision-making.It ocuses on ostering statistical thinking, emphasisinginterpretation o results, orecasting and problem-solvingusing quantitative analysis. Discussion on probability anddecision theory, techniques like regression analysis andtime series modeling, linear programming, models like

transportation and assignment models, inventory controlmodels, queuing models, analytical methods like criticalpath analysis and PERT, and computer simulation as a toolwith numerous applications, are dealt with.

BMB2210COnSuMERBEHAVIOuR

This subject introduces consumer behaviour and the variousbehavioural concepts and theories that will help in theunderstanding o consumer behaviour. It examines individuals,groups, organisations, and other indirect orces (internal andexternal) that help shape consumer behaviour and howit aects marketing decisions. The topics covered includeperception, personality, attitudes, and cross-cultural andglobal issues that aect consumer behaviour and marketing.

BMB2211QuAnTITATIVEMETHODSFORDECISIOn-MAkIng

The major quantitative techniques or analysing inormationapplicable to various spheres o business activity likeproduction, marketing quality management, inventorycontrol and numerous others are discussed in this subject.It also ocuses on ostering statistical thinking, emphasisinginterpretation o results and problem-solving, in addition tothe methods used. Topics covered are hypothesis testing,probabilistic statistics, causal and other relationships,orecasting using time series models and regressiontechniques, linear programming models, network models

and the use o Critical Path Analysis or decision-making.

BMB2304ADVERTISIngAnDPROMOTIOnS

An introduction to integrated marketing communication withhighlights on the importance o communications betweenan organisation and its target audiences, and the process o planning and the techniques in evaluating eectiveness andeciency o the plan. Students learn various communicationtechniques and their uses, and are exposed to currentenvironmental changes in advertising and promotions.

BMB2305MARkETIngRESEARCH

This subject develops students’ skills and knowledge on themanagement o all stages o the marketing research processin an organisational context. It provides an understandingo the nature and scope o marketing research, its rolein designing and implementing successul marketingprogrammes, and the dierences between qualitative andquantitative research techniques. It also explores skills in

conducting a research, ability to analyse and interpret data,the ethical aspects, and the international dimension andcomplexity involved.

BMB2401SCIEnTIFICIDEASAnDInnOVATIOnS

This subject provides an overview o the emergenceo scientic ideas and its role and innovations in thedevelopment o modern society. Topics discussed includebasic principles o science in relation to the environment,the emergence o scientic ideas and how they lead totechnological innovations, the trends in the evolutiono scientic ideas and their application towards moderninnovations and technological advancements, and the

impact o scientic advancements on environment andsociety.

BMB2402POlITICAlECOnOMYOFSOuTHEASTASIAAnDEASTASIA

The dynamism o the political economy o Southeast andEast Asia, with particular emphasis on Singapore, Malaysia,

Thailand, Indonesia and the Philippines. It emphasisesSoutheast and East Asia’s diversity o historical and politicalexperiences (ideology, personality and the role o thestate in development) as well as strategies, i.e. the growthstrategies or models adopted as part o its diverse processeso economic transormation in the region. The subject willalso cover the economic growth and subsequent economic

crisis o East Asia, namely, South Korea, Taiwan and HongKong. The developmental role o regional and internationaltrade organisations is also examined to assess their impacton the political economy o countries in Southeast Asia andEast Asia.

8/6/2019 Business 2011


BAB3201BuSInESSSTRATEgY

This subject discusses business objectives, market positionsand direction, and strategic choices (its importance,level and types o strategies) and their implications orbusinesses. It also introduces the ormulation o a businessplan to achieve a business’ strategic objectives, recommendsan appropriate organisational structure, and explains theprocess o eective change management.

BAB3202AuDITAnDASSuRAnCE

This is an extension o “The Basics o Audit” which addressestwo sections, namely, assurance and audit. The subjectexamines the critical aspects o managing an assuranceengagement (including audit engagements): acceptance,planning, managing, concluding and reporting. For each o the section, the ocus is on legal, ethical and current issuesrelevant to those carrying out an assurance engagement.

BAB3203FInAnCIAlAnDCORPORATEREPORTIng1–gROuPACCOunTIng

This subject ocuses on group accounting. The main topics

discussed relate to preparation o consolidated nancialstatements o subsidiary companies and complex groups,and their analysis and interpretation. Current developmentsin corporate reporting in the context o their practicalapplication, implications or corporate reporting and theunderlying conceptual issues, are also examined.

BAB3204FInAnCIAlAnDCORPORATEREPORTIng2–ACCOunTIngSTAnDARDS

This subject deals with accounting standards. The ocus is onaccounting principles, concepts and theories, preparationand presentation o nancial statements, preparation o reports, and analysis and interpretation, in accordancewith regulations such as the International Accounting

Standards Board and International Organisation o SecuritiesCommission. This subject concludes with a discussion oncurrent issues and developments, and ethics on accountingstandards and corporate reports.

BAB3205ADVAnCEDTAXATIOn

This is an extension o “Malaysian Taxation System”. Thesubject addresses the core areas o tax related to businessesand their employees, which includes corporate taxation,employee taxation and tax planning. The subject ocuseson the dierent types o incentives or all industries andspecial persons in tax, including its computation. The taxposition o special industries such as banks will be included

as well. There is discussion on international transactionsand its tax implications as well as the more detailed aspectso special taxes such as Real Property Gains Tax.

BAB3206STRATEgICFInAnCIAlMAnAgEMEnT

This subject ocuses on the objectives o an organisationand corporate governance, and their impact on businessplanning and strategy ormulation. Related topics dealt withare risk analysis, including nancial and oreign exchangerisks, and their management, treasury management andnancial orecasting, interpretation o nancial statements,valuation techniques in securities, and issues arising romthe raising o equity.

BAB3207InVESTMEnTMAnAgEMEnT

This subject provides an overview o the process and key issuesinvolved in nancial investing. It covers the methods used inevaluating, managing and evaluating the perormance o the investments, the return and risk involved in investmentmanagement, option pricing strategies or portolio design,and portolio management and evaluation.

BAB3208CORPORATEFInAnCE

The emphasis o this subject is on investment opportunities,both national and international, and their appraisal. It looksat the global nancial environment rom the perspectiveso raising capital in international markets and ensuingconsiderations. Other aspects discussed relate to mergersand acquisitions, opportunities and their appraisal.

BAB3209ADVAnCEDMAnAgEMEnTACCOunTIng

This subject extends the contents o the prerequisites unitBAB 2201 Management Accounting to an advanced level. Itocuses on the role o management accounting in a changingbusiness, technical and socio-cultural environment. Topics

covered relate to the changing nature o the competitiveenvironment, value chain analysis, cost management andits strategic elements, quality management, perormancemanagement, transer pricing and reward systems.

BMB3201COnTEMPORARYREgIOnAlISSuES

This subject examines contemporary regional issues whichrange rom politics to economics and socio-cultural. Theseorces constantly interact, and are themselves aectedby infuences and developments outside the region, toproduce the regional dynamics that make up Southeast Asiatoday. This subject also introduces theories and models o development and their relevance to the region, examining

the role o governance, corruption, the environment andintellectual property in the development debate, andexplores selected developmental issues o a contemporarynature, or example, ethnic conficts, globalisation andsecurity threats.

BMB3203nEWBuSInESSDEVElOPMEnT

This subject ocuses on how an organisation can make useo innovation and its resources and capabilities to adaptto or capitalise on new business opportunities in order tomaintain competitiveness and achieve growth. A multitudeo business knowledge areas such as marketing, businessstrategy and entrepreneurship are tapped into to createan extended approach to understanding new business

development.

BMB3204BuSInESSSTRATEgY

The aim o this subject is to provide a critical and creativeanalysis o organisations, and implementation o corporatebusiness planning. It explores the existence o strategyor each area o business, rom choosing an industry tocompete in and positioning the company avourably withinindustry context to the abilities to execute top-level decisionthroughout an organisation. The subject will also highlightthe importance o developing business strategy within theramework o organisational culture, and in accordancewith sound corporate ethics and governance, and in an

international context in light o globalisation that has animpact on an organisation’s competitiveness.

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BMB3205BuSInESSAnDCOMMunITYPROJECT

The subject provides opportunity or students to relatetheories and knowledge gained rom business studies to beput to practice in organisations in the business sector andthe community. Experiential learning is provided throughseminars given by business and community leaders. Studentinvolvement in an organisation leads to a research projectpertaining to organisational policies or problems.

BMB3206InTERnSHIP

The internship programme provides opportunity orexperiential learning, that is, translating classroomknowledge to the real world. It enables students to applytheir knowledge and deploy their skills in identiying,dening, and analysing business and management issuesin the organisations that they have been attached to. Apartrom gaining knowledge and experience in ‘real-world’ work

situations, they also make career contacts and reerences.

BMB3207MAnAgIngCHAngE

This subject deals with the inevitability o changes in thebusiness environment. It explores the process o change,or change management, and shows how companiesand their management need to respond to such change,manage the change, motivate and maintain the change. Itis thereore important to understand the concept o change,instruments or change, types o and strategies or change,and organisational development (OD) and some ODtechniques as tools in change management. To complementorganisational change, vision and a learning culture are alsoimportant attributes in an organisation.

BMB3208InTRODuCTIOnTOInTERnATIOnAlBuSInESS

This subject provides an overview o the challenges aced byinternationalising organisations. It looks at what strategies andorms o operations these rms could employ and unctionalissues they ace as part o their internationalisation process.It addresses too the implications o dierences in socialprocesses, cultural and political environments, organisationalstructures, management practices, and communications ondecision-making in organisations engaging in internationalbusiness.

BMB3209RESEARCHPROJECT

The objective o the research project is to expose studentsto the real business environment (taking into considerationethics and legalities) where their knowledge and skills areused to identiy, dene, and analyse problems related to aspecic area o research beore ndings o the research are tobe presented. Research is conducted in a systematic mannerin major areas o business – management, marketing,accounting, nance, and inormation technology.

BMB3210InTERnSHIP

An opportunity to experience the real working world in abusiness environment through experiential learning. Studentsapply textbook knowledge in real-world workplace whilelearning to adapt accordingly; obtain guidance rom seniorgures in the organisation; understand organisational culturein aecting the way work is organised and carried out in abusiness; build useul contacts or uture endeavours.

BMB3301ElECTROnICCOMMERCE

Overall, the subject explores the concepts o E-Commerce,various components o E-Commerce, its dierent orms,technological advancements in E-Commerce in keepingwith its relevancy to the real world and the application o E-Commerce techniques to reshape trade in a number o sectors, or example, in creating many new logistics andservice issues. It also addresses the issues that surroundonline businesses and how these issues aect businessdecisions and strategies.

BMB3303InTERnATIOnAlMARkETIng

International Marketing in the context o the domesticmarket expansion concept, the multi-domestic marketconcept and the global marketing concept are the themes o this subject. It discusses how organisations can use a varietyo marketing strategies and tools that will help it succeed in

the international marketplace. It examines the ideas o usingadaptive marketing strategies versus using standardisedmarketing strategies in making international marketingdecisions. Topics include Global Trading Environment,International Marketing Research, International Branding,Exporting and Logistics and adapting the Marketing Mix orinternational marketing.

BMB3304InTERnATIOnAlECOnOMICS

This subject provides an overview o how the internationaleconomy works, specically, the key parts o the internationaleconomy and the role each part plays, and the orcesthat determine the fow o commodities, services andcapital throughout the world. It also deals with the theoryo international trade, commercial policy, exchange ratedetermination and oreign exchange markets, and balanceo payments and their adjustments.

BMB3305DIRECTMARkETIng

This subject explains the role o direct marketing and itsimportance in business strategies. It includes discussions onmethods, development and strategy planning, and problemsand ethical issues involving this mode o marketing. Studentslearn to design and manage a catalogue.

BMB3307MARkETIngPlAnnIngAnDCOnTROl

An introduction and evaluation o Marketing Planning:

The Planning Framework. This links marketing objectivesto organisational goals, and provides an understandingo dierences in internal and external environment. Alsohighlights the importance o developing practical andrealistic marketing plans.

BMB3310SERVICESMARkETIng

This subject explores the variety o dierent service types,service characteristics and classication, and their dierencerom physical goods. It also develops understanding o theservice customers (i.e. behaviour and needs, importanceo interaction between customer and service provider,challenges o achieving service dierentiation) and how touse insights o customers’ behaviour in developing strategiesto compete eectively.

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Diploma in Business Administration

BACT0101FInAnCIAlACCOunTIngI

This subject provides basic knowledge o nancialaccounting principles and procedures associated with therecording o business transactions and the preparation andpresentation o nancial statements.

BCOM0101BuSInESSCOMMunICATIOnS

This subject covers the theories o communication, thedierent business correspondences such as business letters,memos, e-mails and business reports, and the dierent mediacommunications including electronic communication andoral presentation.

BECO0101MICROECOnOMICS

This subject ocuses on the empirical and theoreticalmicroeconomics concepts, and issues that impactbusinesses and industries. The issues discussed relates to

how individual units determine the pattern o productionand distribution o goods and services such as thespending decisions o households, production decisionso business rms, determinants o market demand andsupply, dierent market structures and behaviour o rmsin these dierent structures, theory o distribution and thebasic concepts o welare economics.

BITC0101COMPuTERAPPlICATIOnS

This subject introduces a range o business computingapplications (using Windows operating systems) such asword-processing, spreadsheets, PowerPoint and the Internet,to perorm tasks like report writing, business analysis(using spreadsheet), business presentation and webpagedevelopment (using HTML code). This provides an overallunderstanding o inormation technology, multimediapresentation and webpage creation.

BITC0102InFORMATIOnTECHnOlOgYI

This subject provides an overall knowledge in managinginormation systems or an organisation. It introduces thetechniques to identiy, implement and manage inormationsystems strategically to increase the organisation’scompetitiveness.

BlAg0101BuSInESSEnglISHI This skill-based subject covers the oundational languageskills: reading, listening, speaking and writing – requiredor academic purposes and in practical business situations.It also covers relevant study skills or eective students’participation in an academic setting.

BlAg0102BuSInESSEnglISHII

This is a ollow-up to Business English I but with greateremphasis on the learning o writing and speaking skills inrealistic business situations. It also helps to develop analyticaland critical skills.

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BlAW0101InTRODuCTIOnTOlAW

This subject introduces the English and Malaysian courtsystems and the alternatives available to a businessman indisputing settlements. It covers in depth the Law o Contractwhich includes the ormation o an agreement, vitiating

actors discharge o contracts and remedies o contract, andthe Law o Tort.

BMgT0101InTRODuCTIOnTOBuSInESS

An overview o the practices o businesses in an organisationis presented in this subject. The objectives o a business,dierent types o business systems and their respectiveunctions – accounting, marketing, production, nance andhuman resource management, and internal and externalbusiness environment aecting the overall organisation, willbe covered.

BMgT0102MAnAgEMEnT

This subject ocuses on management theories andprinciples, business concepts, structure o managementunctions and skills, management process and tools oreective management and decision-making. There willbe opportunities to apply management understanding(theories and principles) to problems in organisations.

BSTA0101QuAnTITATIVEMETHODSI

This subject provides the basic use o quantitative methodsin business decision-making. It ocuses on the methodsto organise, interpret, analyse and present business data.Essential concepts in theory o probability and probabilitydistribution, and the application o these concepts topractical examples and undamental decision-making

techniques are also addressed.

BACT0202FInAnCIAlACCOunTIngII

This subject covers the nature and basic elements o acompany accounts, the preparation o nancial reports andthe interpretation o consolidated balance sheet with theaim o developing skills to construct and appraise corporatenancial statements.

BACT0203COSTACCOunTIng

The basic techniques used in determining the costs o aproduct or service or an organisation, and the interpretationo cost inormation to assist management in planning,

appraising, controlling and decision-making will beintroduced in this subject.

BECO0202MACROECOnOMICS

The theories, concepts and issues revolving aroundthe major macroeconomic objectives o an economy- unemployment, infation and economic growth andexternal balance are discussed here. It introduces thevarious actors and policies that have an impact on thegrowth and well-being o an economy and its people.Current macroeconomic issues such as globalisation,regional interdependence and the economic problems o developing countries will be discussed.

BITC0203InFORMATIOnTECHnOlOgYII

The various types o inormation systems used byorganisation and the use o inormation systems to supportdecision-making are introduced in this subject. It providesthe concepts to determine and apply a coherent approach

to business analysis, including the identication o thecurrent business situation.

This will enable a detailed support systems change tobe prepared and the use o appropriate tools to supportbusiness analysis.

BITC0204ElECTROnICCOMMERCE

The essential elements in electronic commerce and itsimplications upon the business environment specically, tocustomers and organisations in aspects such as the securityo business transactions, privacy o personal inormation,protection o intellectual property and emergence o neworms o business intermediaries, are addressed in this

subject. It also introduces E-commerce theories, E-commercemodels and its application in supply chain management.

BlAg0203ACADEMICRESEARCHSkIllS

This subject introduces academic research methods(quantitative and qualitative methods) and research process,rom planning (research proposal) to executing research andnally, report writing.

BlAg0204CRITICAlAnDCREATIVETHInkIngSkIllS

This subject is designed to introduce basic conceptsin critical, creative and logical thinking skills, as well asto develop students’ communicative competence. Thesubject also introduces the various methods to approach

problems.

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BlAW0202BuSInESSlAW

This subject provides a broad knowledge o the principlesrelating to Commercial Law and the Law o Partnership.It introduces the underlying principles o agency, salesand supply o goods and consumer credit. The terms andconditions pertaining to contract o employment - theemployees and employers responsibilities in business

organisation, will be examined.

BMgT0203ORgAnISATIOnAlBEHAVIOuR

This subject ocuses on the impact o behaviour at threelevels; the individual, the group and organisational level,and the impact o these behaviours on the organisationalculture and climate. It explores the individual emotions andbehaviours, team dynamics, and the systems and structureswithin and around organisations.

BMkT0201FunDAMEnTAlSOFMARkETIng

This is a oundation subject in Marketing that providesan overview o marketing concepts, processes anddecision-making. It ocuses on the core areas o marketing:

identiying customer satisaction, buyers’ behaviours,target markets and the marketing mix elements. It alsointroduces the various tools o the marketeer (and theirstrengths and weaknesses) in analysing, developing andormulating marketing strategies, marketing environmentorces and their eects on marketing decisions, and theissues relating to social responsibility and irresponsiblemarketing (ethics).

BMkT0202MARkETIngRESEARCH

This subject addresses the nature and scope o marketingresearch, qualitative and quantitative techniquesin marketing research and its role in designing and

implementing successul marketing programmes, ethicalaspects o marketing research and international dimensionand complexity in international marketing research.

BSTA0202QuAnTITATIVEMETHODSII

This subject is a ollow-up to Quantitative Method I. It ocuseson the application o statistics to the business environmentsuch as inerence statistics and orecasting technique usingthe regression method to interpret and analyse data orthe purpose o orecasting, marketing research, productiondecisions, planning and decision-making.

BACT0304FInAnCIAlMAnAgEMEnT

This subject presents the basic undamentals o nancemanagement rom the introduction o the nancial system,nancial objective o a rm, methods used in nancing,investment and dividend decisions, to the infuence o the environment on those nancial decisions. This subjectalso develops an understanding o the techniques used inmanaging a rm’s working capital, and the theoretical andpractical actors aecting dividend decision.

BMgT0304HuMAnRESOuRCEMAnAgEMEnT

This subject examines the principles and practices o human resource management that is the productive use o

people in achieving the strategic business objectives andthe satisaction o individual employee needs, with specialreerence to the Malaysian context in terms o selection,recruitment, compensation, benets and training, appraisal,and industrial relations. It also addresses the impact o change in the global economy and business practices onthe human resource manager’s roles.

BMkT0303MARkETIngCOMMunICATIOnS

In this subject, marketing communications, promotionalpractices and models, guidelines to choose and useappropriate promotional elements to meet marketingobjectives, and the ormulation o an integrated marketing

communication strategy and plan, will be discussed.

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Investing in the Future

Car Park Plans are on the drawing board to construct

a new 12-storey academic block and a 2-level

basement car park. The 12-storey academic block

will house the interdisciplinary undergraduate and

new graduate programmes. The more than 550,000

sq. t. academic block is planned to accommodate at

least another 9,000 student population. The 2-level

basement car park is constructed below the soccer

ield. This basement car park consists o about 1,000

parking bays. This parking acility will be available to

both sta and students. The design development o

this project is ongoing and the targeted completion

date is end o 2013. Adhering to the government’s

call or more environmentally riendly buildings, the

12-storey academic block and multi-level basement

car park is going or the Green Mark Singapore and

Green Building Index (GBI) Certiication.

The environmentally riendly design and concept in

construction incorporates energy and water eiciency.

It also includes innovation or good natural lighting

and ventilation systems or a sustainable green

environment.

12-storey New Academic Block with 2 Basement Levels and a Mezzanine Floor as well as a 2-level Basement Car Park

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The Graduate Centre

As the institution’s striving motto is to be the “Harvard o the East” and to provide world-class learning experiences,

plans are also in place to construct a Graduate Centre on campus. The Graduate Centre will be the ocal point or

Sunway Alumni to house their conerences and programmes. This centre will consist o a 120-seat lecture theatre

and a semicircle seating auditorium or 80 people with some break out rooms or discussion purposes. It will also be

equipped with up-to-date acilities and audio systems.

Auditorium

The construction o a 5,000-seat prestigious

auditorium will be equipped with the most modern

and premier state-o-the -art acilities and AVA system.

This auditorium will be one o the most outstanding

in Malaysia to house graduation ceremonies and

world-class events like the Cats musical, Il Divo and

grand opera perormances as well as symposiums.

The Multi-Purpose

Sports Complex

A Multi-Purpose Sports Complex will be built

adjoining to the 5,000-seat Auditorium. This Sports

Complex will be used or both indoor sporting

activities and Sunway University exams and events

appropriately. The Sports Complex will have a seating

capacity o 1,000 people.

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sunway.edu.my/university

SUNWAY UNIVERSITY (kPT/JPT/DFT/uS/B15)

Owned and governed by Jerey Cheah Foundation (800946-T)

no.5,Jaauiversiti,BadarSway,

46150PetaiJaya,Seaor,Maaysia.

+6 (03) 74918622

+6 (03) 56358630

[email protected]

SUNWAY UNIVERSITY

Prorammesoered DIPLOMA & DEGREE PROGRAMMES

• Diploma in Business Administration

• Diploma in Culinary Arts• Diploma in Events Management

• Diploma in Fine Art

• Diploma in Graphic & Multimedia Design• Diploma in Hotel Management

• Diploma in Information Technology

• Diploma in Interior Design

• Diploma in Nursing• Diploma in Performing Arts

• Diploma in Tourism Management

• BSc (Hons) Accounting & Finance

• BSc (Hons) Business Management• BSc (Hons) Business Studies

• BSc (Hons) Information Systems• BSc (Hons) Information Technology

• BSc (Hons) International Hospitality Management• BSc (Hons) Psychology

AMERICAN DEGREE TRANSFER PROGRAM (ARTS)

AMERICAN DEGREE TRANSFER PROGRAM (SCIENCE/ENGINEERING)(Majors in Actuarial Science, Architecture, Aviation, Biomedical Science,

Business, Communication, Computer Science, Engineering,

Forensic Science, Psychology)

POSTGRADUATE PROGRAMMES

• Doctor of Philosophy (Computing)

• Masters in Management• Masters in Money, Banking & Finance

• MSc in Computer Science (by research)

ENGLISH LANGUAGE PROGRAMMES• Intensive English Programme (IEP)

• International English Language Testing Systems (IELTS)

• Vacation English School (VES)

SUNWAY CoLLEgE

Prorammesoered PRE-UNIVERSITY STUDIES

• Australian Matriculation

• Cambridge GCE A Level

• Canadian International Matriculation Programme

• Monash University Foundation Year• Sunway Foundation in Arts

AUSTRALIAN BUSINESS PROGRAMMES(Victoria University, Melbourne, Australia)

• Bachelor of Business (Twinning Programme/3+0)

(Accounting, Banking & Finance, Financial Risk Management,International Trade and Marketing)

• Master of Business Administration (MBA)

PROFESSIONAL ACCOUNTING PROGRAMMES• Association of Chartered Certied Accountants (ACCA)

• Certied Accounting Technician (CAT)

• Certicate in Finance, Accounting & Business (CFAB)

• The Institute of Chartered Accountants in England & Wales (ICAEW)

business 2011

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