business 75-290 market research
DESCRIPTION
75-290 Fundamentals of Entrepreneurship. Presentation by Katharine BallTRANSCRIPT
Location Of Library
Engineering Building
Odette Building
If you need help, just drop by and see me
My Contact Information:
Katharine Ball
Business Librarian
Leddy Library
Office Location: Leddy West Building, 2nd Floor, Room 214B
Email: [email protected]
Telephone: (519) 253-3000 ext. 3852
Deep Dive Project:Gathering Market Research
Types of information needed:
• General business/economic environment• Product/service characteristics• The Industry and competitors• The market and potential consumers
Deep Dive Project:Gathering Market Research
Sources of information needed:
• Commercial: e.g. publishers, distributors, think tanks, market research firms, other consultants
• Government Sources: international, national, provincial, local• Trade/Industry Associations• Educational Institutions and Nonprofits
Leddy Library Home Pagehttp://leddy.uwindsor.ca
Library hours
My contactinformation
Focus onthis area
General Business/Economic Environment
Start with the Conference Board of Canada:
• Canada: short-term and long-term economic outlook reports
• Provinces: short-term and long-term economic outlook reports
• Metropolitan: twice yearly economic reports for cities, including Windsor
For more information, see the guides:
Canadian Economic Outlook and United States Economic Outlook
Size of Market and Overview of Competitors
Try the following sources:
• Million Dollar Database
• ThomasNet
• Buy WindsorEssex
• Trade Associations, e.g. Aerospace Industries Association of Canada
Sometimes, industry reports and government resources, e.g. Canadian Business Patterns can also be useful.
Industry Reports / Industry Information
There are many potential sources. For example:
Business Source Complete: the Marketline/Datamonitor Industry Profiles (right hand side). They cover hundreds of industries and are both global and country-specific.
ProQuest Business: the Business Monitor International (BMI) Industry Reports, First Research Reports, and the Just-Series Market Research Reports (top right, under Browse). They cover a variety of industries; some are global in coverage, some are country specific.
Conference Board of Canada: quite detailed forecasts for key Canadian industries. Browse by Topic. Then choose Industry Sector Economics.
Factiva: the Mergent Industry Reports. The reports cover North America, Europe, and Asia-Pacific and include country breakdowns.
Industry Reports / Industry Information
There are many potential sources. For example:
Global Market Information Database: global and country level industry reports and statistics. Information includes industry overviews, the competitive landscape, trends and prospects. (Select the Industries tab at the top.)
MarketResearch.com: global and country level reports for service industries, consumer goods, food & beverage, heavy industry, life science, the public sector, and technology & media
Industry Canada: Canadian Industry Statistics For the manufacturing sector, the industry information is available down to the 5-digit NAICS code level. Note: most of the information is under the headings on the left-hand side.
Trade Associations can also be an excellent resource for industry information.
See also the guide North American Industry Information
Information About Potential Consumers
Global Market Information Database: Consumer trends and lifestyle reports for Canada and other countries
Statistics Canada:
• Under Browse by Subject, select: Income, pensions, spending, and wealth. Look at publications such as Spending patterns in Canada
• Canadian Census and National Household Survey detailed profiles of Canadians at small geographic levels, e.g. census tracts, dissemination areas, postal codes
Economist Intelligence Unit: Select the database Market Indicators and Forecasts; estimates and forecasts for consumer spending and market demand
More Product, Company, & Industry Information
Business Source Complete and ProQuest Business are both good sources for covering trends and outlooks for products, companies and industries because they index a lot of trade magazines.