business, accounting and financial studies examination 2013 … · 2014-11-26 · business,...
TRANSCRIPT
2013/11/5
1
BUSINESS, ACCOUNTING
AND FINANCIAL STUDIES
EXAMINATION 2013
PAPER 2B
Section A
Briefly describe three uses of performance
appraisal to a company. (6 marks)
QUESTION 1
2013/11/5
2
QUESTION 1 (Good)
Answer elaborated with good illustration
QUESTION 1 (Average)
Relevant points given,
but failed to elaborate
2013/11/5
3
QUESTION 1 (Poor)
Candidate gave irrelevant answers (definition of
appraisal)
Explain three types of factors that a company
would consider to evaluate the risk of
granting credit to a customer. (6 marks)
QUESTION 2
2013/11/5
4
Answer elaborated with good illustration
QUESTION 2
(Good)
Identified relevant factors to evaluate the risk of granting credit
QUESTION 2 (Average)
Unable to identify all the factors correctly
2013/11/5
5
From the perspective of customer relationship
management, give two reasons why retaining
existing customers is more important than
attracting new customers. (4 marks)
QUESTION 3
Able to make proper
justification between
retaining existing
customers as
compared to
attracting new
customers.
QUESTION 3
(Good)
2013/11/5
6
QUESTION 3 (Average)
Unable to make proper justification between
retaining existing customers as compared to
attracting new customers.
QUESTION 3 (Poor)
Candidate gave irrelevant answers
2013/11/5
7
Describe in sequence three progressive
disciplinary actions that a company can
adopt if an employee is guilty of repeated
misconduct. (6 marks)
QUESTION 4
QUESTION 4 (Good)
Answer elaborated with good illustration
2013/11/5
8
QUESTION 4 (Average)
Relevant points given, but failed to give brief
explanation
QUESTION 4 (Poor)
Candidate gave irrelevant answers
2013/11/5
9
Suggest two advantages to a multi-national
corporation of adopting divisional
departmentalisation by geographical location.
(4 marks)
QUESTION 5
QUESTION 5 (Average)
Answer elaborated with illustration
2013/11/5
10
QUESTION 5 (Poor)
Mistakenly answered from the viewpoint of a
regional branch instead of the viewpoint of a multi-
national corporation
Give two reasons to explain why contracts are
important in the business sector. (4 marks)
QUESTION 6
2013/11/5
11
QUESTION 6 (Good)
Well elaborated with illustration
QUESTION 6 (Average)
Only answered the essential elements of a contract
2013/11/5
12
QUESTION 6 (Poor)
Candidate gave irrelevant answers
BUSINESS, ACCOUNTING AND
FINANCIAL STUDIES
EXAMINATION 2013
PAPER 2B
Section B
2013/11/5
13
QUESTION 7
Yummy Group --- A listed fast food chain
Two Concerns:
(1) The fast food market is saturated
– want to diversify the business to health
food market
(2) Recent incidents of food poisoning
– have to formulate strategies to manage
the risk.
QUESTION 7(a)
Suggest two risk management strategies for handling
the risk of food poisoning faced by Yummy Group.
(4 marks)
2013/11/5
14
QUESTION 7(a) GOOD
Correct Risk Management Strategy + relevant
explanation
Question 7(a) Average
第二點的例子與風險管理策略並不配合。
2013/11/5
15
沒有指明採用的風險管理策略名稱。
Question 7(a) Poor
QUESTION 7(b)
Give three types of data collection method that Miss Ma can use
in conducting the market research. Explain each with an example.
(6 marks)
2013/11/5
16
QUESTION 7(b) Good
清晰的闡述,恰當的方法及例子。
QUESTION 7(b) AVERAGE
第二點未能先指出一種資料蒐集的方法。
2013/11/5
17
QUESTION 7(b) POOR
未有指出三種資料蒐集的方法,只引例,不符題目的要求。
With reference to the criteria for evaluating a market segment,
explain why the middle-class is an effective market segment
for organic food restaurants. (6 marks)
QUESTION 7(c)
2013/11/5
18
QUESTION 7(c) GOOD
QUESTION 7(c) Average
2013/11/5
19
QUESTION 7(c) POOR
Most answers are irrelevant.
List three sources of capital for raising $100 million to
finance the setting up of the organic food restaurants.
(3 marks)
QUESTION 7(d)
2013/11/5
20
QUESTION 7(d) Good
All correct.
QUESTION 7(d) Average
資金來源必須是長期融資的方法
2013/11/5
21
QUESTION 7(d) Poor
All answers are incorrect.
With reference to any three elements of the promotion
mix, suggest one way each to promote the organic food
restaurants. (6 marks)
QUESTION 7(e)
2013/11/5
22
QUESTION 7(e) GOOD
恰當的推廣組合元素+ 針對個案的方法
QUESTION 7(e) AVERAGE
Relevant points given but not able to
show the ways of promotion clearly.
2013/11/5
23
QUESTION 7(e) POOR
Confused promotional mix with
marketing mix (4Ps).
QUESTION 8
Wing Hung --- a locally-based department store
chain
Three Key Concerns :
(1) Ways to motivate the employees with the
characteristics of McGregor’s Theory X.
(2) Provide the training to enhance employees’
quality of service.
(3) Evaluate the installation of on-line shopping
system.
2013/11/5
24
QUESTION 8(a)
With reference to McGregor’s Theory X and Theory Y,
state three assumptions that Richard holds in relation
to managing his employees. Illustrate each with an
example. (6 marks)
QUESTION 8(a) GOOD
Correct assumptions with relevant
examples from the case.
2013/11/5
25
QUESTION 8(a) AVERAGE
第三點不是適切的假設。
QUESTION 8(a) POOR
Stated one correct assumption
2013/11/5
26
QUESTION 8(b)
Apart from providing above market level salaries,
suggest three other types of monetary compensation
methods that Wing Hung could adopt to motivate its
employees to perform better. (6 marks)
QUESTION 8(b) GOOD
恰當的財務報酬方式及解釋
2013/11/5
27
QUESTION 8(b) AVERAGE
答案不盡恰當
QUESTION 8(b) POOR
Failed to provide correct types of
monetary compensation methods.
2013/11/5
28
QUESTION 8(c)
With reference to two characteristics of
service, give one reason each to explain why
training can help Wing Hung to meet today’s
service standard. (4 marks)
QUESTION 8(c) GOOD
Able to state the characteristics of service
with relevant explanation.
2013/11/5
29
QUESTION 8(c) AVERAGE
Identified two characteristics of service
but explanations are not clear.
QUESTION 8(c) POOR
Failed to state the characteristics of
service.
2013/11/5
30
QUESTION 8(d)
(i) Calculate the payback period of the on-line shopping
project. (1 mark)
(ii) Give two reasons why it is not appropriate to use
the payback period method to evaluate the on-line
shopping project. (4 marks)
QUESTION 8(d) GOOD
Clear concept of payback period.
2013/11/5
31
QUESTION 8(d) AVERAGE
答案未能全面針對歸本期而論
QUESTION 8(d) POOR
Unable to provide relevant answers
2013/11/5
32
QUESTION 8(e)
(i) Based on Raymond’s estimates of the cash flows for
the on-line shopping project, and assuming a
discount rate of 8% per annum, calculate the net
present value of the project (to the nearest dollar).
Show your workings. (2 marks)
(ii) According to your calculation in (e) (i), explain
whether the project should be adopted. (2 marks)
QUESTION 8(e) GOOD
Correct calculation and explanation.
2013/11/5
33
QUESTION 8(e) AVERAGE
Wrong calculation but able to show the
reason why the project should be adopted.
QUESTION 8(e) POOR
Incorrect concept of net present value.
2013/11/5
34
BUSINESS, ACCOUNTING
AND FINANCIAL STUDIES
EXAMINATION 2013
PAPER 2B
Section C
Paper 2B- Question 9
A retail chain uses accounting ratios and budget variance analysis to evaluate
its performance.
(a) Illustrate with example what aspects of the retail chain’s performance could be evaluated by accounting ratios. (12 marks)
− liquidity ratios: measures the chain’s ability to repay short-term
debts, e.g. current ratio, quick ratio
− debt management ratios/ solvency ratios: measures the
chain’s use of financial leverage, e.g. debt ratio, debt to equity
ratio
− activity ratios/ management efficiency ratios: measure how
efficiently the chain utilises its assets, e.g. inventory turnover,
average collection period
− profitability ratios: measure the earning power of the chain,
e.g. gross profit ratio, net profit margin
(3 marks for each relevant point, max. 12 marks)
2013/11/5
35
− sales: e.g. keen competition, inappropriate merchandising
− inventories: e.g. wastage, change in prices, change in foreign
exchange rates
− labour: e.g. change in wage rate and labour efficiency
− rental: e.g. change in rent level
(3 marks for each relevant cause, max. 8 marks)
(b) Explain the possible causes of budget variances in the retail chain.
(8 marks)
Sample 1 (Average)
2013/11/5
36
除第一點外,考生未能清楚解釋相關的會計比率。
考生未能列出預算差異的可能成因。
2013/11/5
37
Sample 2 (Poor)
考生未能解釋相關的會計比率。
考生只能列出預算差異兩方面的可能成因,但未有適切的解釋。
2013/11/5
38
Sample 3 (Good)
2013/11/5
39
2013/11/5
40
Candidate was able to explain the aspects of
accounting ratios with relevant examples.
2013/11/5
41
2013/11/5
42
Candidate was able to explain two relevant causes
of budget variance.
Paper 2B - Question 10
As its product reaches the growth stage of the product life cycle, a company considers expanding its business and recruiting more managers internally.
(a) Describe the characteristics of the growth stage of the product life cycle. (12 marks)
− high growth in sales
− begin to earn substantial profit
− drop in average cost
− competition becomes keener
− customers are early adopters
(3 marks for each relevant characteristic, max. 12 marks)
2013/11/5
43
− promotion-from-within policy is well-accepted by employees
− the company and the employees are familiar with each other
− lower recruitment cost and orientation cost
− higher motivation to existing employees
(3 marks for each relevant advantage, max. 8 marks)
(b) Explain the advantages to the company of recruiting managers internally. (8 marks)
Sample 1 (Average)
2013/11/5
44
Candidate was able to explain some characteristics
of the growth stage.
2013/11/5
45
Candidate was not able to explain the advantages
properly.
Sample 2 (Poor)
考生只能列出部分特性,亦未有適切的解釋。
2013/11/5
46
考生只能列出一小部分好處,亦未有適切的解釋。
Sample 3 (Good)
2013/11/5
47
Candidate was able to explain the characteristics clearly,
but tended to elaborate on the marketing strategies.
2013/11/5
48
2013/11/5
49
Candidate was able to explain the advantages to
the company properly.