BUSINESS ADMINISTRATION & REAL ESTATEWEST VALLEY COLLEGE

SARATOGA, CA

MAY 14, 2010

Business Advisory Board Presentation

California Community College mandate

Transfer education

Career, technical, vocational education

Basic skills

BA & RE Data & Trends

Spring 2009

Percent change from 2007

Enrollment 1,042 16.2 % increaseUnduplicated head count 788 6.2 % increase

Gender 52% males 48% females 1.4% increase in females 1.4 % decrease in males

Age 63% 18 – 25 years of age 2% increase 20% 26 – 40 years of age 2% increase

17% 41 - 60 years of age .05% decrease

BA & RE Data and Trends (cont.)

Ethnicity African American 4.1 %American Indian .6 %Asian/Pacific Islander 22.1%Hispanic 13.8%Other Non-White 4.0%White 55.4%

The percent change from 2007 – 2009 was not statistically significant.

source: Program Review data, West Valley College

Trends

Our enrollment numbers are growing. We need to improve our numbers of certificate and degree completions.

More female students are enrolled in our classes. We need to figure out why we may not be attracting male students.

Most of our students are between 18 – 25 years of age. Although this trend may be shifting as we see more re-entry students in our classes.

The ethnicity of our students has remained relatively constant. We may see this situation change as new census data is compiled and ethnicity categories become more blended.

Status of Initiatives

EntrepreneurshipInternational CurriculumPartnership with Menlo CollegeProject ManagementMarketingDistance Education coursesReal Estate Program

How Student Learning Outcomes relate to Industry Goals

Student learning outcomes are statements that specify what students will know, be able to do, or be able to demonstrate after they complete or participate in a program, activity, course, or project.

Student learning outcomes specify actions by the student that can be observed, measured, and demonstrated.

Student Learning Outcomes for a Marketing Principles class

Student Learning Outcome - The student will be able to conduct market research and use strategic marketing principles to develop a new product or service.

Assessment - Marketing Plan Presentation and paper.

http://www.westvalley.edu/business/bus_admin_re/