business administration - santa monica college · pdf filefirst-line supervisors/managers of...

Business Administration

Regional Program Demand Report

Santa Monica College, LA MSA

Economic Modeling Specialists Inc.

Introduction and Contents

ContentsExecutive Summary 3Job Outlook Summary 5Inverse Staffing Patterns 9Regional Graduation Summary 10Occupational Programs & Completers 13

Purpose and GoalsThis report is designed to integrate and analyze data

from multiple sources to help educational institutions

discover regional labor market needs for certain

postsecondary programs of study. The overall goal is

to help a college align their program offerings the

economy and labor market of its service region. To do

this, the report selects a set of focus occupations,

determines the regional job outlook for them, and

compares this to the number of recent graduates in

related programs at regional educational institutions.

While this is a first step toward a supply/demand

analysis, for increased accuracy it could be extended

with survey-based information from local employers

regarding their hiring outlook and recruitment sources.

The occupation employment and wage numbers are

from EMSI's national Complete Employment database,

which is built using numerous published data sources

from the federal Bureau of Labor Statistics, Bureau of

Economic Analysis, and Bureau of the Census. In

addition, the report uses industry/occupation data

and projections created by the State of AnyState. The

completions-by-program and program-to-occupation

links use data from the U.S. Department of Education.

These data sources have been specially processed and

harmonized to provide more complete and detailed

data than any individual source used. For more

information, see the final page of this report.

Focus CollegeSanta Monica College

Region DefinitionLA MSA:

Los Angeles, Orange

Key Terms and ConceptsPrograms: Courses of postsecondary study defined by

CIP (Classification of Instructional Programs) codes.

Occupation: A category of workers defined by the

Standard Occupational Classification (SOC).

Relating occupations to Programs: EMSI determines

these links using information from the U.S.

Department of Education.

Replacement Jobs: The estimated number of job

openings in an occupation due to retirement,

turnover, and other factors aside from job growth.

Based on national percentages by occupation.

Annual openings: The sum of new jobs and estimated

replacement jobs for a given occupation, divided by

the number of years in the timeframe.

Earnings: For industries, total annual earnings per

worker is reported; these earnings include wages,

salaries, profits, and benefits. Occupational earnings

are reported as median hourly wage only.

Jobs: Full-time and part-time positions held by

proprietors and payroll employees in the public or

private sector. May exceed actual worker count.

Projections: Estimates of future job or population

numbers based on (1) recent historical regional trends

and (2) published forecasts created by a consensus of

state and federal agencies.

Regional Program Growth Report | Santa Monica College

Executive Summary

1. Annual job openings: new plus replacement jobs divided byyears in the timeframe. Note that openings may be filled fromvarious sources besides new graduates, and that graduates maywork in occupations unrelated to their degree.2. Occupations are defined by the federal SOC system.3. Programs are defined by the federal CIP system. Theoccupation-program crosswalk is based on the CIP-SOCcrosswalk published by the U.S. Department of Education.

OverviewThis report focuses on 14 occupations which are

expected to provide 8,863 annual job openings from

2009-2014 in the LA MSA 2-county area. Meanwhile, in

2008, area colleges produced 21,752 graduates in 36

programs related to these occupations. The numbers

do not conclusively show an opportunity for area

colleges to expand their offerings in this field.1

Focus OccupationsThe following occupations were selected for analysis

in this report:2

Chief executivesGeneral and operations managersSales managersAdministrative services managersIndustrial production managersTransportation, storage, and distribution managersConstruction managersSocial and community service managersManagers, all otherCost estimatorsManagement analystsFirst-line supervisors/managers of housekeeping andjanitorial workersGaming supervisorsFirst-line supervisors/managers of personal serviceworkers

Focus ProgramsThe key occupations above correspond to the

following standard postsecondary program titles:3

Materials EngineeringMechanical EngineeringConstruction EngineeringManufacturing EngineeringConstruction Engineering Technology/Technician

Consumer Merchandising/Retailing ManagementCommunity Organization and AdvocacyPublic AdministrationPublic Policy AnalysisPublic Administration and Social Service Professions,OtherBuilding/Property Maintenance and ManagementAeronautics/Aviation/Aerospace Science andTechnology, GeneralAviation/Airway Management and OperationsTheatre/Theatre Arts ManagementArts ManagementMedical/Health Management and ClinicalAssistant/SpecialistBusiness/Commerce, GeneralBusiness Administration and Management, GeneralPurchasing, Procurement/Acquisitions and ContractsManagementLogistics and Materials ManagementOperations Management and SupervisionNon-Profit/Public/Organizational ManagementBusiness Administration, Management and Operations,OtherEntrepreneurship/Entrepreneurial StudiesFranchising and Franchise OperationsSmall Business Administration/ManagementEntrepreneurial and Small Business Operations, OtherTourism and Travel Services ManagementHospitality Administration/Management, OtherHuman Resources Management and Services, OtherInternational Business/Trade/CommerceMarketing/Marketing Management, GeneralMarketing, OtherBusiness, Management, Marketing, and Related SupportServices, OtherHuman Services, GeneralConstruction Trades, General

3


Executive Summary, cont.

Labor Market OutlookAggregated data for all focus occupations:

Region State[s] U.S.

2009 total jobs 226,416 576,675 4,373,023

2014 total jobs 242,188 624,303 4,687,436

2009-2014 growth 15,776 47,629 314,413

2009-2014 repl. jobs 27,998 70,944 528,142

Median hourly earnings $50.39 $47.57 $40.96

Focus Program Completions"Completions" represents the total number of

students to attain an award or degree at each given

level in all the above college programs.

Award Level 2008 Completions(Santa Monica

College)

2008 Completions(All Colleges in

Region)

Award < 2 years 8 537

Associate's 107 1516

Bachelor's - 13061

PostbaccalaureateCertificate

- 90

Master's - 6407

Doctor's - 141

Professional - -

TOTAL 115 21752

Source: U.S. Department of Education, National Center for Education

Statistics: Integrated Postsecondary Education Data System (IPEDS).

4


Job Outlook SummaryPercent Change in Employment, All Focus OccupationsThis graph shows yearly percent growth compared to 2009.

The table summarizes the regional job outlook for the focus occupations using employment projections and current

wage data, indicating the demand for these kinds of workers and their pay scale. Colleges which strive to be labor

market responsive, maximize their economic impact, and generate a return on investment for public funds should

generally focus program resources to support high-growth, high-wage occupations.

Detailed Information by Occupation2009-14 Avg. Annual Openings Median Hourly Earnings

Occupation Title Region State[s] U.S. Region State[s] U.S.

General and operations managers 3,063 8,199 53,453 $52.66 $50.43 $44.02

Management analysts 1,350 4,085 27,815 $35.61 $37.45 $35.37

Sales managers 932 2,405 12,752 $50.82 $48.90 $46.76

Managers, all other 894 1,976 13,907 $48.82 $49.65 $43.38

Cost estimators 448 1,371 11,011 $30.00 $31.07 $27.17

Chief executives 446 1,132 9,193 $128.92 $105.51 $76.23

Administrative services managers 445 1,050 9,068 $40.73 $39.23 $35.35

Construction managers 334 926 8,945 $48.18 $48.15 $38.39

First-line supervisors/managers of personal service workers 263 800 6,712 $18.85 $18.10 $16.78

Industrial production managers 249 615 4,929 $40.69 $42.56 $40.04

Social and community service managers 162 497 4,846 $33.17 $30.17 $26.91

First-line supervisors/managers of housekeeping and janitorial workers 153 403 3,569 $17.50 $17.87 $16.34

Transportation, storage, and distribution managers 118 312 2,451 $38.49 $38.96 $37.98

Gaming supervisors 6 81 1,333 $20.90 $23.91 $21.88

TOTAL 8,863 23,852 169,985 $50.39 $47.57 $40.96

Source: EMSI Complete Employment - 1st Quarter 2010.

Average annual openings: total new plus replacement jobs over the entire timeframe divided by number of years in the timeframe.

1. Projected new and replacement jobs can indicate demand, but are not necessarily equivalent to demand. The number is based on past regional performance of theindustries that employ workers in the given occupations, combined with official, biannual state and federal ten-year estimates. Projections may underestimate demandif employers need these kinds of workers but are unable to hire qualified individuals to meet their needs, or if unforeseen business recruitment and growth outpacepast trends. Similarly, projections may overestimate demand if there are unforeseen contractions in key employers, entire industries, or the national economy as awhole.

5


Regional Job Outlook

The table summarizes the regional job outlook for the focus occupations using employment projections and current

wage data, indicating the demand for these kinds of workers and their pay scale. Colleges which strive to be labor

market responsive, maximize their economic impact, and generate a return on investment for public funds should

generally focus program resources to support high-growth, high-wage occupations. Occupations are sorted by total

2009 jobs.

Occupation Title 2009 Jobs 2014 Jobs ChangeNew & Rep.

JobsMedian Hourly

Earnings

General and operations managers 89,442 91,796 2,354 15,313 $52.66

Management analysts 26,528 31,001 4,473 6,750 $35.61

Sales managers 21,779 24,095 2,316 4,661 $50.82

Managers, all other 21,524 23,216 1,692 4,468 $48.82

Chief executives 13,572 13,893 321 2,228 $128.92

Administrative services managers 11,194 12,247 1,053 2,225 $40.73

Cost estimators 8,138 9,472 1,334 2,238 $30.00

Construction managers 7,121 8,515 1,394 1,671 $48.18

Industrial production managers 7,116 6,613 -503 1,247 $40.69

First-line supervisors/managers ofhousekeeping and janitorial workers

5,987 6,442 455 766 $17.50

First-line supervisors/managers ofpersonal service workers

5,401 5,980 579 1,314 $18.85

Transportation, storage, and distributionmanagers

4,307 4,269 -38 592 $38.49

Social and community service managers 4,152 4,484 332 812 $33.17

Gaming supervisors 153 167 14 31 $20.90

226,416 242,188 15,776 44,315 $50.39

Source: EMSI Covered Employment - 1st Quarter 2010.

6


State & National Job Outlook

These two tables summarize the state and national job outlook for the focus occupations using employment

projections and current wage data, indicating the demand for these kinds of workers and their pay scale.

Occupations are in the same order as they are in the regional job outlook table on the previous page.

State Job Outlook


JobsMedian Hourly

Earnings

General and operations managers 227,326 235,384 8,058 40,994 $50.43


Sales managers 54,849 60,968 6,119 12,024 $48.90


Chief executives 32,854 33,897 1,043 5,659 $105.51


Cost estimators 23,009 27,309 4,300 6,857 $31.07


Industrial production managers 17,562 16,961 -601 3,077 $42.56


17,455 18,562 1,107 2,014 $17.87


15,613 17,489 1,876 4,000 $18.10

Social and community service managers 12,951 13,940 989 2,486 $30.17


11,339 11,252 -87 1,558 $38.96

Gaming supervisors 1,817 2,014 197 404 $23.91

576,675 624,303 47,629 119,261 $47.57


National Job Outlook


JobsMedian Hourly

Earnings

General and operations managers 1,564,887 1,605,422 40,535 267,264 $44.02



Sales managers 315,599 345,378 29,779 63,759 $46.76

Chief executives 289,292 294,617 5,325 45,966 $76.23


Cost estimators 195,560 228,888 33,328 55,057 $27.17



179,120 187,657 8,537 17,846 $16.34

Industrial production managers 140,666 134,110 -6,556 24,646 $40.04


127,462 143,684 16,222 33,560 $16.78

Social and community service managers 118,235 128,795 10,560 24,230 $26.91


89,194 88,380 -814 12,256 $37.98

7



JobsMedian Hourly

Earnings

Gaming supervisors 34,407 37,160 2,753 6,665 $21.88

4,373,023 4,687,436 314,413 849,925 $40.96


8


Inverse Staffing PatternsIndustrial MakeupThese are your region's top ten growing industries in the selected occupations.

NAICS Code Description 2009 Jobs 2014 Jobs Change % Change

930000 Local government 14,023 14,845 822 6%

512110 Motion picture and video production 10,405 11,725 1,320 13%

551114 Managing offices 9,191 8,620 -571 -6%

541690 Other technical consulting services 6,151 9,598 3,447 56%

920000 State government 4,480 4,737 257 6%

561110 Office administrative services 4,433 5,180 747 17%

425120 Wholesale trade agents and brokers 3,008 4,158 1,150 38%

541611 Administrative management consulting services 2,838 3,401 563 20%

561720 Janitorial services 2,516 2,786 270 11%

541330 Engineering services 2,459 2,755 296 12%


9


Regional Graduation Summary

Regional graduations ("completions" or number of awards/degrees granted) in the programs tied to the focus

occupations are one indicator of workforce supply. (Other sources include in-migration of new workers to the region,

promotion from within firms, and currently unemployed workers in the same or similar occupations.) The following

table breaks down these graduations by program and award level at AnyRegion college and at all institutions in the

region. A zero entry for completers indicates the program is offered but had no completions, while a "-" indicates the

program is not offered.

CIP Code Program Title Award Level2008 Completions,

Your College2008 Completions,

Entire Region

14.1801 Materials Engineering Bachelor's degree - 34

Master's degree - 41

Doctor's degree (old degree classification) - 26

14.1901 Mechanical Engineering Bachelor's degree - 559


Post-master's certificate - 1


14.3301 Construction Engineering [all] - -

14.3601 Manufacturing Engineering Bachelor's degree - 15

Master's degree - 3

15.1001 Construction EngineeringTechnology/Technician

Bachelor's degree - 76

19.0203 Consumer Merchandising/RetailingManagement

[all] - -

44.0201 Community Organization and Advocacy Postbaccalaureate certificate - 1

Master's degree - 9

44.0401 Public Administration Award of less than 1 academic year - 1




44.0501 Public Policy Analysis Bachelor's degree - 125

Postbaccalaureate certificate - 1


Post-master's certificate - -


Doctor's degree - research/scholarship(new degree classification)

- 9

44.9999 Public Administration and Social ServiceProfessions, Other

Award of less than 1 academic year - 1

Associate's degree - -


46.0401 Building/Property Maintenance andManagement


49.0101 Aeronautics/Aviation/Aerospace Scienceand Technology, General

[all] - -

49.0104 Aviation/Airway Management andOperations


10




Entire Region

Award of at least 1 but less than 2academic years

- 2

Associate's degree - 3


- -

50.0508 Theatre/Theatre Arts Management [all] - -

50.0704 Arts Management Bachelor's degree - -

Master's degree - -

Post-master's certificate - -

Doctor's degree (old degree classification) - -

51.0711 Medical/Health Management and ClinicalAssistant/Specialist

[all] - -

52.0101 Business/Commerce, General Award of less than 1 academic year - 31


- 4



- -




52.0201 Business Administration andManagement, General



5 70

Associate's degree 105 974


- -

Bachelor's degree - 9,857


Master's degree - 5,056

Post-master's certificate - 13


52.0202 Purchasing, Procurement/Acquisitions andContracts Management

[all] - -

52.0203 Logistics and Materials Management Associate's degree - -


- -

Master's degree - 9

52.0205 Operations Management and Supervision [all] - -

52.0206 Non-Profit/Public/OrganizationalManagement

Bachelor's degree - -


Master's degree - 9

52.0299 Business Administration, Managementand Operations, Other




52.0701 Entrepreneurship/Entrepreneurial Studies Bachelor's degree - 169

52.0703 Small BusinessAdministration/Management



- 4


11




Entire Region


- -

52.0799 Entrepreneurial and Small BusinessOperations, Other

[all] - -

52.0903 Tourism and Travel Services Management [all] - -

52.0999 Hospitality Administration/Management,Other

[all] - -

52.1099 Human Resources Management andServices, Other


52.1101 International Business/Trade/Commerce Award of less than 1 academic year - 60


3 7

Associate's degree 2 22


- -



52.1401 Marketing/Marketing Management,General


- 9



52.1499 Marketing, Other Bachelor's degree - 45

52.9999 Business, Management, Marketing &Related Support Services, Other




- -


Postbaccalaureate certificate - -


Doctor's degree (old degree classification) - -

44.0000 Human Services, General Award of less than 1 academic year - 88


- 28



- -


46.0000 Construction Trades, General Award of less than 1 academic year - 26


- 14



- 13

Bachelor's degree - -

TOTAL 115 21,788

Source: U.S. Department of Education, National Center for Education Statistics: Integrated Postsecondary Education Data System (IPEDS).

12


Occupational Programs & Completers

The following section provides detailed information for each focus occupation, including the job outlook

information provided above. Each occupation is also associated with one or more postsecondary programs (defined

by standard CIP 2000 codes) using information published by the U.S. Department of Education with customizations

by EMSI.

A zero entry for completers indicates the program is offered but had no completions, while a "-" indicates the

program is not offered.

Summary Table

Occupation

2009-2014Avg. Annual

Openings

2008 Completions,All Related Programs

(College)

2008 Completions,All Related Programs

(Region)

TotalRelated

Programs

Total Occs.Sharing Same

Programs

General and operations managers 3,063 115 18,405 5 17

Management analysts 1,350 110 17,313 2 14

Sales managers 932 110 17,653 5 18

Managers, all other 894 110 19,248 15 27

Cost estimators 448 110 18,347 7 20

Chief executives 446 115 19,111 7 18

Administrative services managers 445 110 17,994 5 20

Construction managers 334 110 17,451 5 64


263 110 16,767 4 28

Social and community service managers 162 110 18,791 8 39


153 110 16,768 3 15

Industrial production managers 149 110 17,313 3 27


111 110 18,009 6 18

Gaming supervisors 6 110 16,754 3 27

Source: EMSI Complete Employment - 1st Quarter 2010; U.S. Department of Education, IPEDS & Occupational Code Crosswalk - CIP 2000.

An occupation may be related to multiple programs and vice versa. Completions may be double-counted if related to multiple occupations; do not total.See columns "Total Related Programs" and "Total Occs. Sharing Same Programs" to refine interpretation of openings versus completions.

13


Detail TablesThe following tables provide detailed information for focus occupations and related programs, comparing estimated

average annual openings in each occupation with recent completions (awards/degrees) in related programs at both

AnyRegion College and at all institutions in the region. Many postsecondary programs are linked to multiple

occupations; this is shown in the final column of each table and is one indication that fewer program completers will

likely enter the given occupation than the overall total would suggest.

Sources for this section: EMSI Complete Employment - 1st Quarter 2010; U.S. Department of Education, IPEDS.

Chief executives2009-2014 Avg. Annual Openings: 446

Median Hourly Earnings: $128.92

Related Programs2008 Completions,

College2008 Completions,

Entire RegionOther OccupationsLinked to Program

TOTAL, ALL RELATED PROGRAMS 115 19,111 18

Public Administration - 681 9

Public Policy Analysis - 349 1

Public Administration and Social ServiceProfessions, Other

- 357 -

Business/Commerce, General - 1,089 5

Business Administration andManagement, General

110 16,224 3

Entrepreneurship/Entrepreneurial Studies - 169 -

International Business/Trade/Commerce 5 242 -

General and operations managers2009-2014 Avg. Annual Openings: 3,063









110 16,224 3


International Business/Trade/Commerce 5 242 -

Sales managers2009-2014 Avg. Annual Openings: 932






Consumer Merchandising/RetailingManagement

- - 4



110 16,224 3

14





Marketing/Marketing Management,General

- 295 1

Marketing, Other - 45 -

Administrative services managers2009-2014 Avg. Annual Openings: 445







Medical/Health Management and ClinicalAssistant/Specialist

- - 1



110 16,224 3

Purchasing, Procurement/Acquisitions andContracts Management

- - 2

Industrial production managers2009-2014 Avg. Annual Openings: 149








110 16,224 3

Operations Management and Supervision - - 13

Transportation, storage, and distribution managers2009-2014 Avg. Annual Openings: 111







Aeronautics/Aviation/Aerospace Scienceand Technology, General

- - -

Aviation/Airway Management andOperations

- 6 -



110 16,224 3

Logistics and Materials Management - 9 1

Construction managers2009-2014 Avg. Annual Openings: 334


15






Construction EngineeringTechnology/Technician

- 76 3



110 16,224 3


Construction Trades, General - 62 36

Social and community service managers2009-2014 Avg. Annual Openings: 162






Community Organization and Advocacy - 10 3




110 16,224 3

Non-Profit/Public/OrganizationalManagement

- 26 -


Business, Management, Marketing, andRelated Support Services, Other

- 131 7

Human Services, General - 461 14

Managers, all other2009-2014 Avg. Annual Openings: 894







Public Administration and Social ServiceProfessions, Other

- 357 -

Theatre/Theatre Arts Management - - 1

Arts Management - - 1



110 16,224 3

Non-Profit/Public/OrganizationalManagement

- 26 -

Business Administration, Managementand Operations, Other

- 530 -


Franchising and Franchise Operations - - -

Small BusinessAdministration/Management

- 41 -

Entrepreneurial and Small BusinessOperations, Other

- - -

Tourism and Travel Services Management - - 1

16





Hospitality Administration/Management,Other

- - -

Business, Management, Marketing, andRelated Support Services, Other

- 131 7

Cost estimators2009-2014 Avg. Annual Openings: 448






Materials Engineering - 101 3

Mechanical Engineering - 839 2

Construction Engineering - - 1

Manufacturing Engineering - 18 -

Construction EngineeringTechnology/Technician

- 76 2



110 16,224 3

Management analysts2009-2014 Avg. Annual Openings: 1,350








110 16,224 3

First-line supervisors/managers of housekeeping and janitorial workers2009-2014 Avg. Annual Openings: 153






Building/Property Maintenance andManagement

- 14 2


110 16,224 13


- 530 -

Gaming supervisors2009-2014 Avg. Annual Openings: 6


17







110 16,224 14



- 530 -

First-line supervisors/managers of personal service workers2009-2014 Avg. Annual Openings: 263







110 16,224 14



- 530 -

Human Resources Management andServices, Other

- 13 1

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About the Data

IntroductionEMSI data is a compilation and harmonization of more than 80 government and private-sector sources. Updated

every six months and based on the most recent data available, the dataset covers the entire US population and

economy, down to each individual ZIP code. It includes data for industries, occupations, demographics,

postsecondary institutions, and selected economic indicators.

Occupation DataOrganizing regional employment information by occupation provides a workforce-oriented view of the regional

economy. EMSI's occupation data are based on EMSI's industry data and regional "staffing patterns" (showing the

average mix of job types in various industries) taken from the Occupational Employment Statistics program (U.S.

Bureau of Labor Statistics). Wage information is augmented by data from the American Community Survey (U.S.

Census). Replacement jobs and annual openings estimates are based on national survey data by occupation. As in

the official government statistics, occupations are categorized by Standard Occupational Classification (SOC) codes

and titles.

Completions DataCompletions are voluntarily reported by postsecondary institutions through the U.S. Department of Education's

Integrated Postsecondary Education Data System (IPEDS). Completions are organized by program using the

Classification of Instructional Programs (CIP) codes and titles.

Relating Occupations to Postsecondary ProgramsThe occupation-to-program (SOC-to-CIP) "crosswalk" is a large table that describes which occupations are generally

trained for by each standard postsecondary program (based on Classification of Instructional Programs [CIP] codes

and titles, last updated in 2000). EMSI starts with the official crosswalk published by the U.S. Department of

Education and customizes it in various ways to make it more accurate and practical for comparing programs to

regional labor markets.

19


About Economic Modeling Specialists

Products and ServicesEMSI provides integrated regional economic and labor market data, web-based analysis tools, data-driven reports,

and custom consulting services. EMSI specializes in detailed information about regional economies for assessment

and planning purposes, bringing together industry, workforce, economic development, and education/training

perspectives.

EMSI's expertise is centered on regional economics, data integration and analysis, programming, and design so that

it can provide the best available products and services for regional decision makers. EMSI recently merged with its

sister company CCbenefits Inc.-well known for conducting socioeconomic impact studies for over 800 community

and technical colleges across the nation-to offer an integrated portfolio of solutions for college, workforce, and

economic development professionals.

ClientsEMSI's client base includes hundreds of colleges, workforce boards, economic development organizations,

governmental agencies, economists, consultants, academics, and private-sector analysts. With over four thousand

current clients in the U.S., Canada, and the United Kingdom, EMSI's products and services are critical for informing

regional policy.

Contact EMSIFor more information about EMSI, visit us at www.economicmodeling.com, or call us toll-free at 1.866.999.3674.

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