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Tel. +49 2404 91391 0 Fax +49 2404 91391 31 [email protected] www.masventa.de IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and the CBAP® logo are registered certification marks owned by International Institute of Business Analysis. Certified Business Analysis Professional™, EEP™ and the EEP™ logo are trademarks owned by International Institute of Business Analysis. Certification of Competency in Business Analysis™, CCBA® and the CBAP® logo are trademarks owned by International Institute of Business Analysis. PMI®, PMP® and PMBOK® are registered trademarks of the Project Management Institute, USA. masVenta® is a registered trademark of masVenta Business GmbH, Germany. Business Analysis Value Proposition Why Business Analysis is a key success factor in complex projects masVenta Business GmbH, March 2014, v1.3

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Tel. +49 2404 91391 0

Fax +49 2404 91391 31

[email protected]

www.masventa.de

IIBA®, the IIBA® logo, BABOK® and Business Analysis Body of Knowledge® are registered trademarks owned by International Institute of Business Analysis. CBAP® and the CBAP® logo are registered certification marks

owned by International Institute of Business Analysis. Certified Business Analysis Professional™, EEP™ and the EEP™ logo are trademarks owned by International Institute of Business Analysis. Certification of Competency

in Business Analysis™, CCBA® and the CBAP® logo are trademarks owned by International Institute of Business Analysis. PMI®, PMP® and PMBOK® are registered trademarks of the Project Management Institute, USA.

masVenta® is a registered trademark of masVenta Business GmbH, Germany.

Business Analysis Value Proposition Why Business Analysis is a key success factor in complex projects

masVenta Business GmbH, March 2014, v1.3

Business Analysis Value Proposition 2

Agenda

Brief company profile

Business Analysis bridges Business and IT

Solution Scope in Project Scope

The Project Manager and the Business Analyst

Best Practices

Who benefits from certificates?

The CBAP ® Certificate

The BABOK®

Conclusion & Discussion

Business Analysis Value Proposition 3

masVenta Business GmbH – Brief Profile

Established in 2007

Located in Aachen, Germany

Owner Rainer Wendt, PMP, CBAP

Training and Consultancy in Business

and Technology. Projects in Banking,

Energy, Telecom and Hi-Tech…

Business Analysis

Business-driven Requirements

Management and Communication

IIBA® Endorsed Education ProviderTM

Business Intelligence

BI-Requirements Analysis, Reporting

Data Warehousing, Performance

Management

Project Management

Successful Management of Projects by

applying Best Practices

Process Optimization

Sustainable Process Improvements by

satisfying Customer and Business Needs

Business Analysis Value Proposition 4

Business Analysis bridges Business and IT

Enterprise Strategy (Top Management, Board)

Project Portfolio Management (PMO) Business

Business Analysis

• Enterprise Analysis

• Requirements Analysis

• Requirements Management

• Communication

Project Management

• Multi Projects / Programs

• Risk Management

• Financial Management

• Scope Management

• HR Management

• Vendor Management

• etc.

Strategy leads to..

Need for Change

leads to…

Requirements

Business Analysis Value Proposition 5

Project

Process Product

Business Analysis

Business Analysis delivers

requirements for

Change

Change is

implemented

through

Projects

Projects

change

Products

and

Processes

Projects need to

be managed by a PM

But, who else is involved?

Business Analysis Value Proposition 6

Sponsor

Business

Project Manager

Developer

Tester

End User

Board Strategy

Change

Budget

Project

Product/Process

Product/Process

Product/Process

Han

ds o

ve

r to

/assig

ns

controls

needs

provides

manages

creates

assure

use

How does a Business Analyst support Change?

P r o j e c t

Strategic BA as Management Consultant

to support setting company strategy/goals

BA to understand Business Requirements

and deliver Business Cases (Cost/Benefit)

to recommend suitable projects

BA to support effort estimation for all

product and process related changes,

in order to determine required budget

BA to manage the product scope

(requirements) within project scope

BA to recommend and conceptualize

solutions, interface Dev to Business

e.g. as acting Product Owner

BA to support testing and quality

assurance, assess and validate the

solution, support transition

BA to assess performance, determine

delivered value - after project end.

Business Analysis Value Proposition 7

The Project Manager and

the Business Analyst

The Project Manager leads a project team,

and is responsible for time, budget and

quality of a project

The Business Analyst understands the

Business and technical requirements of the

stakeholders and conceptualizes solutions,

which are in alignment with the company

goals

Project Manager and Business Analyst

comprise a stronger team: Leadership skills

along with analytical best practices and

methodologies in requirements

management ensure success

Double safety for your projects –

Management and Scope under control!

Business Analysis Value Proposition 8

Solution Scope in Project Scope

Risks

Budget

Team

Usability

Development Test

Design

Architecture

Functionality

Processes

Solution COTS

Stakeholder

End User

Quality

Issues Roadblocks

Process Assets

Time

Vendors

Whole Project

Scope managed

by PM

Solution (Product)

Scope managed

by BA

Value

Business Analysis Value Proposition 9

PM and BA Best Practices and Certificates

Project Management Best Practices

PMBOK® Guide v4*

issued by the

Project Management Institute (PMI®),

USA

Certificates: Project Management

Professional (CAPM®)

Business Analysis Best Practices

BABOK® Guide v2*

issued by the

International Institute of Business

Analysis (IIBA®), Canada

Certificates: Certified Business Analysis

Professional (CCBA®)

Further best practices and norms:

• Project Management: Prince2 (UK), GPM (Germany)

• Requirements Management/Business Analysis: SPICE (ISO/IEC 15504), SDLC

(ISO/IEC 12207), IREB (Germany, Austria), ISEB (UK)

*) PMBOK v5 has been released mid 2013, BABOK v3 is due 2014, however most companies work with PMBOK 4 and BABOK 2 as of 2013

Business Analysis Value Proposition 10

The BABOK® Guide

Standard best practise collection for

modern Business Analysis

280 pages, 6 +1 knowlege areas

Many techniques and best practises

Integrated study with other

books recommended

Current Version 2.0

German Version

available

Part of the masVenta

course material

Business Analysis Value Proposition 11

The CBAP® Certificate

Worldwide accepted certificate for professional Business

Analysts (comparable to PMP®)

Certified CBAP® have 7500 h (approx. 5 years) project

experience in Business Analysis, i.e., are experienced senior

professionals.

A CBAP® has good knowledge in project management

according to PMBOK ®, as the BABOK ® is based on it in many

aspects.

Most of the CBAP® can be found in the branches of Banking,

Insurances and Telecommunications.

Generally independent from particular branches, strongly IT

focused

As of now 3.500 CBAP® worldwide, Growth Rate > 20%

CBAP® Exam: 3,5 h multiple choice with 150 questions,

provided by accredited examination centers

Business Analysis Value Proposition 12

Who benefits from certificates?

Project Company

Individual HR

Benefits of CBAP® and CCBA® certificates

Like for Project Managers,

HR needs a proper career

development path for

Senior Business Analysts

Senior Business Analysts are forced into

the role of PMs - not always a good idea!

Increased self-

confidence and

certainty – well

accepted role in

Business and IT

Employees can effectively negotiate

about higher wages

Individual consultants and consultancy

firms can reasonably justify higher

daily rates

Company reputation;

professionalism by

applying best

practices

Leverage project success by creating

higher Business value and satisfaction

Being able to

surely select best

personnel for key

and risky projects

Mitigate project risks of weak

requirements

Business Analysis Value Proposition 13

masVenta & Business Analysis

Experience in Business Analysis through many projects in Banking

in Telecommunications

Leading1) German Provider for Business Analysis Training

according to nach BABOK®

Network of CBAP® and CCBATM 2) certified consultants and trainers

with extended masVenta Know-how

Further reasearch and development of the methodology, e.g.

Requirements Lifecycle Management (RLM) etc.

English and German Training material

Founding- und board member of the IIBA Germany Chapter

IIBA® Endorsed Education ProviderTM No. E67393

masVenta Business GmbH – the BABOK® Experts

1) masVenta has prepared most of the CBAP and CCBA in Germany for their exams

2) Like CAPM of the PMI, IIBA is offering the CCBA certificate four younger analysts.

Business Analysis Value Proposition 14

masVenta Portfolio

Academia Business Solutions & Consulting

Business Analysis based on IIBA®

Project Management based on PMI®

Business Intelligence , Data Warehousing

Business Process Optimization

Consulting and Expert Provisioning

Coaching & Inhouse Trainings

Public courses and Online Seminars

End User Computing and Compliance

Business Analysis Value Proposition 15

Career Matrix

Business Analysis Value Proposition 16

The masVenta BA Curriculum

Business Analysis Getting Started

Business Analysis Fundamentals

Project Management Fundamentals

Agile Business Analysis and Project

Management

Facilitation Skills for Project Manager and Business Analysts

Eliciting and Writing Good Requirements

Requirements Modeling

Business Process Management and

Modeling

CBAP® / CCBATM

Exam Preparation

1 Day

3 Days

3 Days

2 Days

2 Days

3 Days

2 Days

3 Days

5 Days

Senior BA Path Junior BA Path Optional

Business Analysis Value Proposition 17 Page 17

Your contacts

masVenta Business GmbH

Fon +49 2404 91391- 0

Fax +49 2404 91391- 31

von-Blanckart-Str. 9

52477 Alsdorf

Germany

[email protected]

www.masventa.de

Rainer Wendt, PMP, CBAP

Managing Director

+49 (175) 26 13 148

[email protected]

Sabine Ostlender

Back Office & Human Resources

+49 (171) 812 7333

[email protected]

Business Analysis Value Proposition 18

Backup

Business Analysis Value Proposition 19

Top 5 Business Analysis Challenges

1. Business and IT are not sufficiently collaborating

2. Projects are suffering from unclear and instable requirements

3. Projects are not aligned with the company strategy

4. Requirements and Project deliverables can rarely be used twice

5. Companies need attractive career path for Business Analysts

Business Analysis Value Proposition 20

#1 Business and IT are not sufficiently

collaborating

Findings

Processes to elicit requirements

are not defined, Business and IT

have their own way of working

Business and IT are divided in

two different parties with different

goals and values

Consequences

Business communicates

requirements on a face-to-face

basis. Thus, requirements are

insufficiently documented

Play of power between

“customer” and “contractor” in

the same company

Action / Mitigation

Business Analysis bridges Business and IT. The Business Analyst

understands the Business and the processes and talks „IT“ at the same

time, all using best and proven practices

Business Analysis Value Proposition 21

#2 Projects are suffering from unclear and

instable requirements

Requirements are not formulated

and documented unambiguously

Requirements are not stable but

changing continuously

Change processes for

requirements are not defined

The realization of the requirements is

insufficient which makes a lot of re-

work necessary

The realization of the requirements

becomes much more expensive as

initially estimated

Requirements are changed without

assessing the overall impact on the

project

With Business Analysis a clear and common understanding of the

requirements can be achieved and it provides structures according to

best practices like, Scrum, Kanban or traditional Waterfall

Findings Consequences

Action / Mitigation

Business Analysis Value Proposition 22

#3 Projects are not aligned with the company

strategy

Even Business itself does not

fully understand its own

Business requirements

Stakeholder are pushing for their

own “private” requirements

Projects fail to meet the goals

set, the realized solution is not

accepted or not fit-for-purpose

Solution are made according to

the wishes of particular

stakeholder rather than satisfying

the Business needs and being

aligned with the company goals

Enterprise Analysis as part of Business Analysis according to

BABOK® helps to clearly understand the Business needs und helps

to conceptualize solutions which are aligned with the company goals

Findings Consequences

Action / Mitigation

Business Analysis Value Proposition 23

#4 Requirements and Project deliverables can

rarely be used twice

Business and IT are managing

their requirements according to

their own procedures and tools;

sometimes for each project in

slightly different ways

Requirements repositories

cannot be accessed by

colleagues from other projects

Project A does not know the

requirements of Project B which

causes unnecessary cost lacking

synergy effect between projects

Re-use of requirements is

sometimes difficult due to

missing accessibility

With well established Business Analysis in an organization, e.g. as

Business Analysis Center Of Excellence (BACoE), there are BA

Processes and Tools, to avoid uncontrolled growth of “wild” processes.

Findings Consequences

Action / Mitigation

Business Analysis Value Proposition 24

#5 Companies need attractive career path

for Business Analysts

Most often the role „Business

Analyst“ is (still) not clearly

defined

Senior Business Analysts are

moving into Project Manager

roles as this is the only option for

their next career step

Those who are doing Business

Analysis work, feel not

sufficiently valued by others

Senior Business Analysts are

forced into the role of a PM

which might make them

uncomfortable and could in worst

case make them leave the

company

Institutionalize Business Analysis, i.e. establish the BA roles and a

career development path for Senior BAs incl. CCBA® and CBAP®

exams and certificates, sponsored by the company.

Findings Consequences

Action / Mitigation

Business Analysis Value Proposition 25

Business Analyst and Project Manager

The Project Manager…

has the accountability for

Quality

Cost

Delivery date

forms and leads the team

is interface of sponsor

manages vendors of the project

The Business Analyst…

elicits business requirements

understands business processes and

potential improvements

creates and optimizes process

models

aligns the business need and the

requirements with the company goals

creates business cases

conducts vendor assessments

continuously

communicates

requirements and

solution options to

gain acceptance

assesses solutions

and solution options

Business Analysis Value Proposition 26

Business Analyst and System Analyst (or App.- Analyst/Requirements Engineer)

The System Analyst (App.A./ RE)…

analyzes/gets solution requirements

structures and maintains requirements

creates mostly technical models, e.g.

UML

creates technical concepts

works closely with development staff or

is part of

creates or contributes to test cases

creates and maintains traceability

The Business Analyst…

elicits business requirements

understands business processes and

potential improvements

creates and optimizes process

models

aligns the business need and the

requirements with the company goals

creates business cases

conducts vendor assessments

continuously

communicates

requirements and

solution options to

gain acceptance

assesses solutions

and solution options

Business Analysis Value Proposition 27

Prognosis for Business Analysis

2014 more than

500.000 PMP®

world-wide

Prognosis: In 10

years, there will be

more than 100.000

CBAP ® world-wide

The globally accepted certificate CBAP® will become an

industry standard like the PMP® certificate

In Recruiting, CBAP ® will be a key advantage for Senior

Consultants

Source: masVenta