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data-driven insights for businessesTodays information-driven economy creates more than2 billion gigabytes of data every day. As the global datapool expands, businesses are faced with a new set of

challenges. Now, data management means more than juststorage and securityit means harnessing data for betterdecision making.

Despite complexity and specialization, success in businessanalytics doesnt require an advanced degree, or a deep

background in statistics or computer science. To takeadvantage of new opportunities, todays business leaders

must be analytically minded and familiar with theprocess of transforming data into knowledge that drivesstrategic insights.

dates > March 34, 2014

location > Babson Executive Conference Center, Babson Park, MAcost* > $2,900 (includes program materials and meals)learn more > www.babson.edu/bee/businessanalytics

1-800-882-EXEC / +781-239-4354 / exec@babson.edu*Call to learn about available discounts.

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BUSINESS ANALYTICFOR MANAGERSUsing Data for Better Decision Making

NEW OPPORTUNITIESFOR BETTERDECISION MAKING

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Participants explore new techniques for generating ideas,experimenting with solutions, and evaluating alternatives; processes

for data experimentation and predictive modeling; and ways to betteridentify patterns and connections. Through hands-on projects,participants learn about recent trends in data-intensive business

applications, and gain practical experience in working with data sets.

diverse participant mixThe program is designed for managers, entrepreneurs, directors,business analysts, and nance and operations leaders from a variety

of industries. This range of perspectives provides an integrated forum

for exploring the opportunities that business analytics presents.

While previous knowledge of data analysis is not required, some

knowledge of Microsoft Excel is necessary to take full advantage ofthe program.

program topics include:

> Framing a business problem as an analytics problem> Opportunities and challenges when using data> Improving business processes> Identifying opportunities through data analytics

> Synergies between business analytics and the rm

For more information, contact:

BABSON EXECUTIVE EDUCATIONONE EXECUTIVE EDUCATION CIRCLE, BABSON PARK, MA 02457

781-239-4354 / EXEC@BABSON.EDU

sample program

schedule:

DAY ONE

> Using Data to Create Value

> Mapping Business Problems toAnalytics Concepts

> Framing and ImplementingAnalytics Projects

> Data Visualization andR Statistics Software

> Case Study: Understanding

Customers and ImprovingProcesses

> Effective Communication ofAnalytics

> Project Findings

> Presentation Prep

DAY TWO

> Presentations and Group Exercise

> Recap/Questions

> Driving Innovation ThroughAnalytics

> Transforming the Organization> Reection and Concluding

Remarks

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WHO LEADSTHE PROGRAM? business analytics for managers

Dessislava (Dessi) A. Pachamanova is an associate professor at Babson College.Her research and consulting span multiple elds, including nancial modeling,operations research, predictive analytics, and simulation. She has authored andco-authored numerous journal publications and book chapters, as well as twobooks in computational nance and risk management. A co-designer of BabsonsMBA and undergraduate business analytics curricula, she earned her AB fromPrinceton University and her PhD from the Massachusetts Institute of Technology.

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