business and climate change: scenario planning at shell and its analysis of the carbon bubble -...

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BUILDING AND USING SHELL SCENARIOS Edinburgh University 4 th November 2013 Copyright of Shell Brands International AG Shell International Angus Gillespie, VP CO 2 November 2013 1 4 November 2013

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Angus Gillespie, VP CO2 Shell, shows how Shell has been developing scenarios to explore the future since the early 1970s and using them to allow leaders make better business decisions. Shell Scenarios ask “what if?” questions to explore alternative views of the future and create plausible stories around them. They consider long-term trends in economics, energy supply and demand, geopolitical shifts and social change, as well as the motivating factors that drive change. In doing so, they help build visions of the future. Over time, the Shell Scenarios have gained a global following among governments, academia and other businesses. They have helped deepen understanding of how the world might appear decades ahead. The new “carbon bubble” phenomenon describes a hypothetical economic bubble that could affect the valuation of fossil fuels based assets. The current price of fossil fuels companies shares is calculated under the assumption that all fossil fuel reserves will be consumed. However, a report published earlier this year by Lord Stern and the think tank Carbon Tracker calculates that at least two-thirds of oil, coal and gas reserves will have to remain underground if the world is to meet existing internationally agreed targets to avoid the threshold for "dangerous" climate change, thus leading to a huge over valuation of these reserves. "The financial crisis has shown what happens when risks accumulate unnoticed," said Lord Stern, a professor at the London School of Economics. He said the risk was "very big indeed" and that almost all investors and regulators were failing to address it.

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Page 1: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

BUILDING AND USING SHELL SCENARIOS

Edinburgh University

4th November 2013

Copyright of Shell Brands International AG

Shell International

Angus Gillespie, VP CO2

November 2013 1

4 November 2013

Page 2: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

SCENARIO PRACTICES AND CONTENT

Copyright of Shell Brands International AG

Page 3: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

What is a scenario?

Current MultipleAlternative

Future Images

FORECASTThe Path

The FutureThe Present

CurrentRealities

(mental maps)

MultiplePaths

Future Images

SCENARIOS

Page 4: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The Shell scenario building methodology

Inductive

Scenario 1

Scenario 2Scenario 3

Scenario 1 Scenario 2

Scenario 3 Scenario 4

DeductiveInductive

Official future

Alternative scenario

Incremental Normative

Vision

Deductive

Page 5: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The time taken to develop scenarios

• Uncovering and widening perspectives

• Understanding interactions

• Crystallising insights into simple narratives

• Generating and testing options

• Translating that in strategy and plans

• Communication

PreparationOrientation

Scenario Building

Strategic Pathway

Strategies and Planning

9 -18 months

CommunicationImplementation

ResearchOrganisationDetailed process design

Workshop Critical uncertaintiesSynthesisAnalysisWrite-up

WorkshopTestingRefiningFinalisationStrategic pathway

WorkshopsImplicationsGoalsTimelinesStrategiesPlans and KPIs

Stakeholder engagements ImplementationPlanning and tracking

Page 6: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The practical use of scenarios in Shell

• Ask “what if” questions, not necessarily give answers

• Challenge assumptions and mental models

• Enrich debate and identify ‘certainties’

• Relevant to our business

o Develop or test strategies and plans ?o Search for resilience

o Identify threats and opportunities then develop options

o Make risky decisions more transparent

• Focus on the ‘near future’, i.e. strategy and policy agenda next 1-3 years

NOT on scenario horizon

Page 7: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

Historical contribution of scenarios to Shell activities

� Three hard truths and shift from West to East (2007)

� CO2 as a business (2006)

� Security and Trust (2005)

� Networks and challenges to TINA (2001)

� Business models (1998)

� TINA and people policies (1995/98)

� Power (1989/1994) and Renewables (1994)

� Market liberalisation and globalisation (1992)

� Sustainable development (1989)

Page 8: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

Underlying scenario issues and characteristics

The Prosperity Paradox

The Leadership Paradox

The Connectivity Paradox

Trapped Transition

Room To Manoeuvre

Page 9: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The 2013 scenarios; an era of volatility and transitions

Political and social instability

Building a ‘mini-lateral’ world

Intensified economic cycles

Demographic transitions-urbanisation

Emerging resources –tight/shale gas and LRS

Challenged environmental boundaries

Page 10: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The 2013 New Lens Scenarios

MOUNTAINS OCEANS

Page 11: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The Mountains scenario – “a view from the top”

� Influence concentrates amongst the

already powerful, as advantage

brings more advantage

� Sluggish economic growth moderates

supply/demand tensions

� Natural gas becomes the backbone

of the global energy system

Social political trends Energy trends

� Economic development slowed by

rigidities in structures and institutions

� However, some secondary policy

developments facilitated

of the global energy system

� A profound shift occurs in global

transport and infrastructure

� Moderated CO2 and resource

stresses; CCS takes off

Page 12: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The Mountains scenario

1200

1000

800

600

400

EJ/y

ear

400

200

02000 2010 2020 2030 2040 2050 2060

Oil

Biofuels

Natural Gas

Biomass Gasified

Coal

Biomass/Waste

Biomass Traditional

Nuclear

Hydroelectricity

Geothermal

Solar

Wind

Other renewables

Year

Page 13: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The Oceans scenario – “a view from the horizon”

� Emerging interests intermittently

accommodated

� Core reforms unleash growth – and

� Supply/demand tightness and high

prices unlock expensive resources

and drive user efficiency

� Liquid fuels and coal continue to

Social political trends Energy trends

� Core reforms unleash growth – and

expectations for further reform

� However, more empowered

constituencies hinder some secondary

policy advancement

� Liquid fuels and coal continue to

dominate as gas undershoots global

hopes, until solar becomes new

backbone

� High CO2 and resource impacts. CCS

only mandated later

Page 14: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

The Oceans scenario

1200

1000

800

600

400

EJ/y

ear

400

200

002000 2010 2020 2030 2040 2050 2060

Year

Oil

Biofuels

Natural Gas

Biomass Gasified

Coal

Biomass/Waste

Biomass Traditional

Nuclear

Hydroelectricity

Geothermal

Solar

Wind

Other renewables

Page 15: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

An energy based comparison of Mountains and Oceans

� Different political, economic and social trajectories, but each with counter-currents

� Total energy consumption similar (+80% energy consumption by 2050), but supply/demand shaped very differently; both have extra-ordinary moderation of demand-growth and extra-ordinary acceleration of supply

� Key energy differences; price trajectories, resource mix, sector-level details and stresses

Page 16: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

SCENARIOS AND THE “CARBON BUBBLE”

Copyright of Shell Brands International AG

Page 17: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

CO2 emissions are a “stock” problem

Warming caused by cumulative carbon emissions towards the trillionth tonne. Myles R. Allen, Malte Meinshausen et. al. Nature Vol 458, 30 April 2009

Page 18: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

Fundamentals of the carbon bubble phenomenon

2• Countries committed to achieving 2°C;

max. stock to 2050 is 1,500 GtCO2

1,000• Already emitted 500 GtCO2, so one trillion

tonnes remaining to 2050

3,000• 2P reserves have 3,000 GtCO2 of

emissions embedded in them

Car

bon

Budg

et

� Logic can be challenged

3,000 emissions embedded in them

Policy• Governments pass regulations to limit CO2

emissions to “hit” 2°C

Peak • Policies create peak in fossil fuels use and

leads to severe price drop

Bubble• Fossil companies over-valued; investors

should re-assess assets; market crash?

Impa

ct o

n C

ompa

nies

� Sound logic

Page 19: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)

Key points on the carbon bubble

� The carbon bubble logic is sound but ...

� … material growth in energy demand will need fossil fuels.

� Coal will be most-impacted in the short-term.� Coal will be most-impacted in the short-term.

� CCS is a critical technology.

� Shell is relatively well-positioned for the energy transition.

Page 20: Business and Climate Change: Scenario planning at Shell and its analysis of the carbon bubble - Angus Gillespie (4.11.13)