Closing the Loop Managing Downstream Waste

Kim Yoakum, CSP

Director of Environmental, Health & Safety

•  Aveda Overview •  Internal •  Downstream

–  Reduce Volume of Packaging –  Aggressively Pursuing Recycled Content –  Promoting Downstream Recycling

•  Materials Use Toolkit (MUT) •  Take Back Programs •  Caps Program

Agenda

Aveda Products

Internal

•  Reduce size of packaging •  No shells on caps/pumps •  Singular Materials (not blending

Polyethylene and polypropylene) •  Focus on ease of recycling at curbside •  Bag Clip Elimination

Reducing Packaging

•  Leader of PCR Content in Personal Care Industry

Recycled Content

Materials Use Toolkit Guide to help employees make mission-aligned purchasing decisions.

Material Source

Biosphere Health & Safety

Social Issues

Energy Use

End-of-Life

•  Pilot Program in CO

Package Take Back Program

Aveda Caps Program

Aveda Caps Program

Enrolled Schools Box and Send Collected Caps Using The Pre Paid UPS Shipping Label

Caps Are Sent To Recycler To Be Ground, Washed, And Pelletized

Recycled Caps Pelletized Material Is Used To Mold New Caps

Brand New Caps Are Received At Aveda To Use In New Product Packaging

The Process Flow

•  When putting together your presentation for our event, we would like you to keep in mind that we are looking for you to talk about a specific example of how your company identified a waste source, strategized to minimize this waste source, and how you reduced it. Try to think of it as telling a story rather than a broad summary of Aveda's efforts.

•  When tackling a specific waste stream – how do you decide which one? How do you prioritize your waste (or more broadly,sustainability) challenges?

•  How does the magnitude of waste reduction when working downstream with consumers compare with waste reduction effortsmade within your facility?

•  Are there challenges specific to an external initiative – working downstream with consumers – that are different from working internally? (e.g. more education, outreach)

•  What strategies have you used to draw in customers and involve them in Aveda’s waste reduction efforts?