Business and the

Big Society

Adrienne Marsden The Marsden Consultancy

Business and the

Big Society

How to create profit with purpose

Many thanks to…

•Winchester City Council •University of Winchester •Sponsors •Speakers •All the people who are helping today •Delegates

Introduction

•The Marsden Consultancy who we are and who we are not

•Format for the day

The Journey to the conference •Training and Development Consultant •30 years in Private Sector •18 mths in Public and 3rd Sectors •Research Big Society •Negative media coverage – public spending cuts/more volunteering •Some good initiatives: National Citizens Service, 5,000 community organisers Free schools Decentralisation of Central gov’t/The Localism Bill •Only ONE business initiative – Every Business Commits •CSR re-branded? •Research and evidence suggested otherwise….

It’s all in a name…!

Enlightened Enterprise

Creating Shared Value

Ethical Capitalism

Profit With

Purpose

Is there a disconnect?

Third Sector

Public Sector

Private Sector

How to bring About

Cohesion?

The Purpose of Today

An increasing number of businesses are starting up with social and ethical as well as economic principles at the heart of what they do

There is a growing body of evidence that clearly demonstrates a link to increased profitability in

organisations that engage in ethical and socially responsible practices

You will leave here today with evidence to support the argument that it makes commercial sense to engage with this agenda and a set of practical tools and strategies to support you.

Triple Bottom Line: people, planet, profit

Some points of interest

1. Companies with high social responsibility scores saw 4.83% growth –vs- 0.25% growth in companies with low SR scores

2. Fair Trade increases farmers income by 10/20% however a Shared Value model can increase income by up to 300%

3. Local Multiplier 3 model

1. Kenexa: assessing CR – Is it good for Business? 2. Creating Shared Value – Prof Michael Porter 3. nef

And finally, my hopes for today

1. You leave more inspired and motivated to engage in socially and ethically responsible practices 2. You have more knowledge on how to engage in these practices 3. You use your “3 degrees of influence”* - personally and professionally 4. You have forged closer links with people from other sectors 5. You have an enjoyable day! 6. The day provide s you with a positive SROI

* RSA – Connected Communities study into social network theory