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BUSINESS ARCHITECTUREGOVERNMENT
REFERENCE MODEL WORKSHOPS e p t e m b e r 2 0 1 8 – O t t a w a , O n t a r i o , C a n a d a
Workshop Chairs: Whynde Kuehn / William UlrichTeam Leads: Cal Dellinger / Cecilie Hoffman
www.businessarchitectureguild.org
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• Gain hands on experience in business architecture capability and value mapping
• Produce reference content for the global business architecture community
• Jump start in-house efforts for your business architecture
• Establish a baseline for a government reference model
• Build content as you build your skills
Copyright 2018
WORKSHOP OBJECTIVES
2
9/22/2018
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GOVERNMENT REFERENCE MODEL WORKSHOP AGENDA
• Overview, approach, organizing structure, workshop sessions, recaps and lessons learned / next steps
8:45– 9:15 am Government Reference Model Workshop: Goals, Background & Agenda
Abstract Session overviews reference model value proposition, usage context, sample content, and workshop goals.
09:15–9:45 am Reference Model Mapping Principles & Guidelines – Crash Review
Abstract Session provides mapping session guidelines and principles and shares reference model content for breakout teams.
09:45–10:00 am Reference Model Logistics & Breakout Team Assignments
Abstract Session identifies breakout teams based on government subsectors and assigns breakout session leads.
10:00–10:20 am Morning Break
10:20 am–Noon Capability Mapping Breakout Sessions: By Government Subsector
Abstract Breakout teams articulate capabilities by government subsector, including revenue, public works, procurement, agriculture, homeland protection, defense, procurement, health, and others to be determined.
Noon–1:00 pm Lunch
1:00–1:45 pm Capability Mapping Results Review
Abstract Breakout teams share capability mapping definition and decomposition results and exchange feedback.
1:45–2:30 pm Value Stream Mapping Breakout Sessions: By Government Subsector
Abstract Breakout teams align based on government subsectors to define business architecture value propositions, stakeholders, and related value streams.
2:30–2:50 pm Afternoon Refreshment Break
2:50– 4:00 pm Value Stream Mapping Breakout Sessions: By Government Subsector
Abstract Breakout teams continue government subsector value stream and related stakeholder definition work.
4:00–5:00 pm Value Stream Mapping Results Review
Abstract Breakout teams share value stream definition results, discuss alignment to capabilities, and exchange critique.
5:00–5:20 pm Review Lessons Learned & Discuss Post-Workshop Next Steps
Abstract Session discusses options for moving forward and sharing and maturing the results of the working sessions long-term.
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• Business Architecture Guild® produces reference model content that is free to Guild members
• Reference models are for internal use only for individuals and organizations that download the content
• Currently covers several vertical industries and a common reference model
• All reference model content is aligned to Guild principles (per BIZBOK® Guide)
• Reference models are made available in BIZBOK® and as downloads – released incrementally
• Each reference model is owned by a reference model collaborative team, mentored under the Guild’s collaborative team infrastructure
• Guild sponsored 1st government reference model workshop in 2018: Reston VA
• Government Reference Model team formed in Q2 2018
• Reference models (including derivative content) are not to be shared externally, resold or distributed for profit and are for the benefit and internal use of Guild members
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GOVERNMENT REFERENCE MODEL BACKGROUND
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• Why industry reference models? • Establish a principle-based, best practice-driven business architecture orientation for a given industry
• Help jump start a company beginning a business architecture mapping effort or retrofitting existing model
• Transfer knowledge as to what constitutes a robust, principle-based business architecture reference model
• What form do they take?• Packaged in standard BIZBOK® template format
• BIZBOK® Guide summary level representations in Part 8
• Downloadable content shared in populated templates
• Content is maintained in tools by various teams
• Long-term goal• Ensure consistency across industry sectors in relation to terminology, common capabilities and value streams,
decomposition structure for certain capabilities
• Deliver a plug-and-play set of reference model components that would enable organizations with hybrid business models to construct a reference model
9/22/2018 5Copyright 2018
WHAT IS A BUSINESS ARCHITECTURE, INDUSTRY REFERENCE MODEL?
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• Pre-workshop preparation – Government Reference Model• Guild government reference model team prepared material for review• Work included drafting a level 1 capability map and a value stream inventory• Note that ecosystem scope was limited to non-DoD / Defense business models
• Workshop • Extend and refine reference models• Provide feedback
• Post-workshop next steps• Join the government reference model team • Incorporate workshop results into ideas for moving forward• Mature and release content• Package content into BIZBOK® Guide and v1.0 of downloadable content (2019)
Copyright 2018
PRE-WORKSHOP / POST-WORKSHOP ACTIVITIES
69/22/2018
All mapping work and results are governed by the Business Architecture Guild and BIZBOK® Guide principles and guidelines
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• Business Architecture Overview • Capability Mapping• Value Stream Mapping
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BUSINESS ARCHITECTURE OVERVIEW & PRINCIPLES
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BUSINESS ARCHITECTURE: MAPPING THE BUSINESS ECOSYSTEM
Copyright 2018
Source: A Guide to the Business Architecture Body of Knowledge® (BIZBOK® Guide), v7.0, Part 1: Introduction
89/22/2018
Comprehensive representation of business ecosystem, regardless of industry sector
Comprehensive, transparent view of the business ecosystem
Initiatives
Stakeholders
Products
Strategies
Metrics
PoliciesCapabilities
Information
Value Streams
Organization
Business Architecture
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A REVIEW OF CAPABILITY MAPPING BASICS
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• Capabilities define what, not how, providing a robust, long-standing business perspective
• Capabilities represent unique, non-redundant views of the business that are defined once for the business
• Capabilities are not defined haphazardly or on demand by a given program or business unit, but represent a foundational, ubiquitous business perspective across programs and business units
• Capability maps only contain capabilities
• Every capability has a definition
• A business will have one capability map for its business ecosystem
• Capabilities are based on business objects that create concise, unambiguous, and clearly delineated business perspectives – all child capabilities are bounded by the parent object
• Capabilities live within the context of an overall business architecture
99/22/2018
Source: BIZBOK® Guide, Business Architecture Guild
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CUTTING THROUGH THE CONFUSION: DEFINING CAPABILITIES BASED ON BUSINESS OBJECTS
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• Business object: Abstract representation of a concrete actor within the business
• Business object names – derived from your business vocabulary Shared, rationalized vocabulary is required and must come from the business!
• Terms for business objects, such as… Customer, Product, Partner, Agreement, Location, Event, Facility, Asset
• Serve as basis for capability names, such as… Customer Management, Product Management, Partner Management, Agreement
Management, Event Management, Facility Management, Asset Management
109/22/2018
Source: BIZBOK® Guide, Business Architecture Guild
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A REVIEW OF CAPABILITY MAP BASICS –STRATIFICATION STRUCTURE
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SUPPORTINGCAPABILITIES
CORE / CUSTOMER-FACING
CAPABILITIES
STRATEGICCAPABILITIES
STRATIFICATION
BUSINESS PLAN MGMT
INVESTMENT MGMT
MESSAGE MGMT
RESEARCH MGMT
POLICY MGMT MARKET MGMT
CUSTOMER MGMT
AGREEMENT MGMT
DELIVERYCHANNEL MGMT
PARTNER MGMT
PRODUCT MGMT
WORK MGMT
FINANCE MGMT
HUMAN RESOURCE MGMT
INFORMATION MGMT
ASSET MGMT
PROGRAM MGMT
EVENT MGMT
TRAINING MGMT
TIER 2 FOCUS:MAXIMIZE VALUE
TIER 1 FOCUS:ORGANIZATION
DIRECTION
TIER 3 FOCUS: EXPENSE MANAGEMENT
119/22/2018
Source: Business Architecture Associates, Inc.
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WORK MGMT
1
BUSINESS PLAN MGMT
CUSTOMER MGMT
FINANCE MGMT
INVESTMENT MGMT
AGREEMENT MGMT
MESSAGE MGMT
DELIVERY CHANNEL MGMT
RESEARCH MGMT
PARNTER MGMT
HUMAN RESOURCE MGMT
INFORMATION MGMT ASSET MGMT PROGRAM MGMT
Strategy MgmtPlan Definition
Business Performance Management
Investment IdentificationInvestment Portfolio MgmtSecondary Market MgmtInvestment FundingInvestment Reporting
Market DefinitionMessage Validation
Message Dissemination
Research Definition
Research StructuringResearch Dissemination
Customer Definition
Customer Information Management
Customer Analysis
Agreement OfferingAgreement Structuring
Agreement Case File Mgmt.
Delivery Channel DefinitionDelivery Channel Analysis
Partner Definition
Partner Information Mgmt
Financial Account Management
Money MovementFinancial Information Mgmt
HR Supply/Demand Mgmt
HR Competency MgmtHR Compensation Mgmt
Information DefinitionInformation Organization
Asset Definition
Asset Inventory Mgmt
HR Hierarchy MgmtHR Information Mgmt
Program Definition
Program / Human Resource Matching
Portfolio Information Mgmt
PRODUCT MGMTProduct ConceptualizationProduct Design
Product DeploymentAgreement Matching
Partner-to-Partner Matching
Product Lifecycle Mgmt
POLICY MGMTPolicy DefinitionPolicy InterpretationPolicy Dissemination
Program / Schedule Matching
1TRAINING MGMT
Submission MgmtRouting Mgmt1Work Queue MgmtNotification Mgmt
Asset Matching
1EVENT MGMT
Event DefinitionEvent/Schedule Matching Event/Asset MatchingEvent/Location Matching
Submission MgmtRouting MgmtWork Queue MgmtNotification MgmtSchedule MgmtAuthored Item Mgmt
Plan Dissemination
MARKET MGMTMarket DefinitionMarket PrioritizationMarket Targeting
Agreement Definition
Market/Message Matching
Policy Information Mgmt
Customer Incentive Mgmt.
Delivery Channel Matching
Analytics ManagementInformation Dissemination
Information Aggregation
Information Packaging
Research IdentificationResearch Interpretation
Product Creation
Message StructuringMessage Matching
A REVIEW OF CAPABILITY MAP BASICS –LEVELING STRUCTURE
LEVELSLEVEL 1LEVEL 2
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SUPP
OR
TIN
GC
APAB
ILIT
IES
CO
RE
/ C
UST
OM
ER-
FAC
ING
CAP
ABIL
ITIE
S
STR
ATEG
ICC
APAB
ILIT
IES
9/22/2018
Source: Business Architecture Associates, Inc.
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• Tier• 1=Strategic, 2=Core, 3=Supporting
• Level• 1, 2, 3, 4, 5, 6
• Capability Name• Definition of Capability
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BASIC CAPABILITY MAPPING SPREADSHEET TEMPLATE
Tier Level Capability Definition
Source: BIZBOK® Guide, Business Architecture Guild
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9/22/2018 14Copyright 2018
CAPABILITY MAP EXAMPLE IN STANDARD TEMPLATE: LEVEL 1 DECOMPOSITION
3 1 Asset Management Ability to acquire, create, track, report on, and dispose of, tangible or intangible property, with intrinsic value.3 2 Asset Definition Ability to conceptualize, design, and create an asset. 3 2 Asset Version Management Ability to create and maintain information related to the augmentation or modification of an asset.3 2 Asset Valuation Ability to assess an asset to assign a monetary value to it.
3 2 Asset Lifecycle Management Ability to make decisions concerning assets over time, between the time they are acquired or created until they are destroyed or otherwise end their status as an asset.
3 2 Asset Configuration Ability to conjoin an asset with another asset or to set it up and prepare it for use3 2 Asset Deployment Ability to make the asset available to the organization for its intended use.3 2 Asset Validation & Verification Ability to determine if an asset is the proper and correct asset and to check this assessment against a source.3 2 Asset Access Management Ability to control what members of an organization, a partner, or other stakeholder is able to use of otherwise
dispose of an asset.3 2 Asset Risk Management Ability to evaluate the risk associated with assets3 2 Asset Matching Ability to match assets to locations, partners, work or other assets3 3 Asset / Asset Matching Ability to associate one asset with another3 3 Asset / Location Matching Ability to associate an asset with a location3 3 Asset / Partner Matching Ability to associate an asset with a partner.3 3 Asset / Work Matching Ability to associate an asset with work.
Tier Level Capability Definition
3 2 Asset Information Management Ability to create, update and disseminate information concerning tangible and intangible property.3 3 Asset Profile Management Ability to create, update and disseminate metadata concerning an asset or assets.3 3 Asset Type Management Ability to categorize assets3 3 Asset State Management Ability to acquire and maintain information concerning the disposition of an asset at any given point in time.3 3 Asset History Management Ability to record, maintain and disseminate information concerning an asset as it changes over time.
Source: BIZBOK® Guide, v6.0, Section 8.6 draft
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9/22/2018 15Copyright 2018
CAPABILITY BEST PRACTICES – STANDARD PATTERNS
Best Practices for level 2 object definition and decomposition
Level 1: ____ Management (e.g., Customer Management)
Level 2: ____ Information Management (e.g., Customer Information Management)
Level 3: ____ Profile Management (e.g., Customer Profile Management)
Level 3: ____ Type Management
Level 3: ____ State Management
Level 3: ____ History Management
Level 3: ____ Analytics Management (for selected level 1 capabilities)
Level 2: ____ Definition (e.g., Customer Definition)
Level 2: ____ Matching (e.g., Customer Matching)
Where certain objects defined by other capabilities are associated with the level 1 parent object
Level 3: ____ / _____ Matching (e.g., Customer / Product Matching)
Level 3: ____ / _____ Matching (e.g., Customer / Location Matching)
Level 3: ____ / _____ Matching (e.g., Customer / Customer Matching)
In the matching example, Customer is the controlling object to which other objects are matched
Source: BIZBOK® Guide, Business Architecture Guild
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9/22/2018 16Copyright 2018
CAPABILITY BEST PRACTICES – STANDARD PATTERNSBest Practices for level 2 object definition and decomposition
Additional level 2 capabilities vary depending on the object – here are some examples:
For Product Management: Product Conceptualization, Design, Validation, etc.
For Asset Management: Asset Definition, Design, Evolution, etc.
Certain capabilities associated with agreements or customers, for example, have preference, risk, and access capabilities
Level 2: ____ Preference Management (e.g., Customer Preference Management) (Where preferences are formal structures)
Level 3: ____ Preference Definition (e.g., Customer Preference Definition)
Level 3: ____ Preference Interpretation
Level 3: ____ Preference Enforcement
Level 2: ____ Lifecycle Management (e.g., Product Lifecycle Management) (Accommodates management of evolutionary states)
Level 2: ____ Access Management (e.g., Customer Access Management)
Level 2: ____ Risk Rating (e.g., Customer Risk Rating)
Note that Risk is typically associated with specific business objects but may be aggregated under a level 1 capability
Source: BIZBOK® Guide, Business Architecture Guild
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VALUE STREAMS: EXPANSIVE ECOSYSTEM PERSPECTIVES
Copyright 2018 179/22/2018
Value stream is “an end-to-end view of how value is achieved for a given stakeholder”
Stakeholders may be external, such as a customer taking a trip on an airline:
Or stakeholders may be internal, such as a scheduler initiating a plane to fly to a destination:
Value streams strive to achieve value proposition stated in its name for the “triggering” stakeholder
Above two value streams are unique and independent of one another
Take a Trip
Initiate Departure Depart
Terminate Trip
Arrive at DestinationPlan Trip Ticket Trip
Fly a Route
Take Off Terminate FlightArrive at
DestinationPlan FlightFinalize Pre-
Flight Preparations
Aircraft Completes
Route
Arrival at Final
Destination
Customer
Pilot
Source: BIZBOK® Guide, Business Architecture Guild
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Value
• “The benefit that is derived by an organization’s stakeholder while interacting with that organization”.
Value proposition
• “An innovation, service, or feature intended to make a company, product, or service attractive to customers or related stakeholders”.
Value item
• “The judgment of worth, made by an individual or organization, attached to something tangible or intangible and attained in the course of a particular interaction with one or more other parties”.
Value items aggregate, stage by stage, to collectively contribute to the delivery of the end state value proposition
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VALUE STREAM, VALUE FOCUSED FOCAL POINTS
Source: BIZBOK® Guide, Business Architecture Guild
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When we say value stream, we mean business architecture value streams as defined in industry best practices and body of knowledge*
• A value stream is an “end-to-end” perspective
• “The value stream has a clear goal: to satisfy or to delight the customer”**
• When we say value chain, we mean the Porter “value chain”***
• Value streams in this context are not Lean Six Sigma or “lean value streams” – which are essentially processes
Capability vs. Value Stream: Capability views a business “at rest”, value stream views a business “in motion”
* “A Guide to the Business Architecture Body of Knowledge®” (BIZBOK® Guide), Source: Business Architecture Guild (also see Glossary of Terms at www.businessarchitectureguild.org – public resources page) 2011-2017
** As cited in “The Great Transition”, by James Martin, 1995
*** Competitive Advantage, Michael Porter, 1985
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VALUE STREAMS & VALUE MAPPING PERSPECTIVES
http://www.businessarchitectureguild.org/
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ANATOMY OF A VALUE STREAM
Copyright 2018 209/22/2018
Settle ClaimAcceptClaim
ValidateClaim Request
Issue Claim Payment
Notify Customer
Value Stream Name, Definition & Value Proposition
Value Stream Stage Name, Definition, Entrance Criteria, Exit Criteria, Participating Stakeholders and Value Item
Value Stream Triggering Stakeholder(s)
Claimant Made Whole
Value Proposition
Source: BIZBOK® Guide, Business Architecture Guild
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9/22/2018 21Copyright 2018
NAVIGATING VALUE STREAMS: ENTRANCE / EXIT CRITERIA, OBJECT STATE TRANSITIONS TOWARDS ACHIEVING VALUE
• Navigation dictated by object state transitions, controlled by capabilities, meeting certain entrance and exit criteria
• Value items are achieved through an aggregation of capability outcomes within a stage• Value proposition is achieved through an aggregation of value items
Source: BIZBOK® Guide, Business Architecture Guild
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VALUE STREAM MAPPING TEMPLATE: FACILITATES VALUE STREAM ARTICULATION
Templates enable mapping teams to articulate a value stream and related stages
In this template, value stream is listed on first row, with value stream stages listed below
Where information is not applicable, it is blocked out
For example, value streams have value propositions but not value items, and vice versa
Stakeholder column represents triggering stakeholder(s) for the value stream and participating stakeholders for value stream stages
Source: BIZBOK® Guide, Business Architecture Guild
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9/22/2018 Copyright 2018 23
VALUE STREAM MAPPING EXAMPLE: ESTABLISHING A FINANCIAL ACCOUNT
Value Stream
Value Stream Stage Description
Value Proposition
Entrance Criteria Exit Criteria Value Item Stakeholder(s)
Establish Financial Account
The end-to-end perspectives involved in establishing a customer account
Financial Account Established Customer
Receive Application
The act of receiving an application for a new customer account
Application Initiated
Application Received
Application in Progress
Customer, Help Desk
Validate Application
Verification that the individual establishing the account is qualified to have an account
Completed Application
Application Validated
Credit Check Completed
Customer, Reviewer
Activate Financial Account The activation of an account for a fixed period of time
Validated Application
Account Activated
Account Ready to Use
Customer, Approver
Notify Customer
The act of notifying the individual applying for an account that the account has been established or denied
Activated Account
All Parties Notified
Customer Notification Received
Customer, Approver
Source: BIZBOK® Guide, Business Architecture Guild
Value Stream Def Blank
Value StreamValue StageDescriptionValue PropositionEntrance CriteriaExit CriteriaValue ItemStakeholder
Capability Blank Template
TierLevelCapabilityDefinitionHeat Map RatingImpact Rating
21Customer ManagementAbility to control, predict, process, organize, present, and analyze all information, documents, preferences, experiences, and history related to an individual or organization that has, plans to have, or has had an agreement in place with the company33
Capability Definition Template
TierLevelCapabilityDefinition
11Strategy ManagementAbility to establish, evolve, communicate and administer the objectives and related action items the organization will perform in order to be successful
12Vision DefinitionAbility to describe and agree on the purpose and goals of the organization
12Strategy DefinitionAbility to set forth the objectives and related action items the organization will perform in order to be successful
13Goal DefinitionAbility to define and communicate an end toward which effort is or should be directed
13Objective Definition Ability to articulate a quantitative, measurable result that defines strategy
13Action Item Definition Ability to articulate a course of action to be taken to achieve a specific objective
12Strategy MatchingAbility to tie or relate various aspects of a strategy to other aspects of a strategy or to related business objects
13Strategy / Vision MatchingAbility to define and communicate the strategies that will enact a given vision
13Goal / Objective MatchingAbility to ensure that goals are associated with quantitative, measurable results
13Objective / Action Item MatchingAbility to ensure that quantifiable, measurable results are associated with actions to be take to achieve those results
13Action Item Dependency ManagementAbility to identify and represent the sequence of action items required to achieve a given quantitative, measurable result
12Strategy Dissemination Ability to communicate strategy to the appropriate stakeholders
11Business Plan ManagementAbility to establish, evolve, administer and report on a pending or approved proposal for achieving one or more business objectives
12Plan EstablishmentAbility to define a cohesive framework for defining and organizing certain tasks aimed at achieving a given deliverable
12Plan ValidationAbility to test various aspects of a plan against business scenarios, market conditions and other factors to assess its viability and feasibility
12Plan MatchingAbility to connect plans with stakeholders, initiatives, objectives, action items, schedules and other plans
12Plan Task ManagementAbility to establish, delineate, track and relate various pieces of work to be finished within a given timeframe
13Plan / Task DefinitionAbility to specify a piece of work to be finished within a certain timeframe
13Task Dependency ManagementAbility to sequence a piece of work with interdependent pieces of work within a plan
12Plan DisseminationAbility to communicate a plan to the appropriate stakeholders
12Plan TrackingAbility to assess levels of completion and success for a given plan
12Plan AggregationAbility to relate or align multiple business plans in a meaningful way
TierLevelCapabilityDefinition
Value Stream Def Template
Value StreamValue Stream StageDescriptionValue PropositionEntrance CriteriaExit CriteriaValue ItemStakeholder(s)
Establish Financial AccountThe end-to-end perspectives involved in establishing a customer accountFinancial Account EstablishedCustomer
Receive ApplicationThe act of receiving an application for a new customer accountApplication InitiatedApplication ReceivedApplication in ProgressCustomer, Help Desk
Validate ApplicationVerification that the individual establishing the account is qualified to have an accountCompleted ApplicationApplication ValidatedCredit Check CompletedCustomer, Reviewer
Activate Financial AccountThe activation of an account for a fixed period of timeValidated ApplicationAccount ActivatedAccount Ready to UseCustomer, Approver
Notify CustomerThe act of notifying the individual applying for an account that the account has been established or deniedActivated AccountAll Parties NotifiedCustomer Notification ReceivedCustomer, Approver
Value StreamValue StageDescriptionValue PropositionEntrance CriteriaExit CriteriaValue ItemStakeholder
ValueStrm-Cap-Crossmap Template
Value Stream: Establish Account
Value Stream Stages
Receive ApplicationValidate ApplicationActivate AccountNotify Customer
Submission FacilitationSubmission FacilitationSubmission FacilitationAccount Case File Management
Submission ManagementSubmission ManagementSubmission ManagementAccount Routing
Customer Profile ManagementBasic Eligibility DeterminationAccount Risk Determination Work Queue Management
Account Case File ManagementAccount Case File ManagementAccount StructuringNotification Management
Account RoutingAccount RoutingAccount Offer FinalizationTime Processing Management
Work Queue ManagementWork Queue ManagementAccount Case File Management
Time Processing ManagementCustomer Profile ManagementCustomer Profile Management
Notification ManagementNotification ManagementAccount Routing
Time Processing ManagementWork Queue Management
Customer / Credit Matching
Time Processing Management
Value Stream: Name
Value Stream Stages
Stage #1Stage #2Stage #3Stage #4
CapabilityCapabilityCapabilityCapability
CapabilityCapabilityCapabilityCapability
CapabilityCapabilityCapabilityCapability
CapabilityCapabilityCapabilityCapability
CapabilityCapabilityCapabilityCapability
CapabilityCapabilityCapabilityCapability
Info Map Template
Information Concept Definition & Dependency Mapping
Top Level ConceptDependent ConceptDependent ConceptDefinition
Agreement
Agreement Term
Agreement Decision
Agreement Payment
Agreement Collection
Agreement Case File
Agreement Type
Stakeholder
Stakeholder Contact
Stakeholder Profile
Stakeholder Type
Legal Proceeding
Evidence
Motion
Issue
Argument
Work
Submission
Notificaton
Work Queue
Work Task
Bus Unit Template
Business Unit Mapping Template
Top Level ConceptDependent UnitDependent Unit
ABC Insurance
Life & Disability
Claims
Customer Support
Marketing
Property & Casualty
Claims
Customer Support
Marketing
Health Unit
Claims
Customer Support
Marketing
Finance
Human Resources
Purchasing
Legal Department
Marketing
Prod Line Template
PRODUCT LINEProduct Line #1Product Line #2
PRODUCT FAMILY
Product Family 1
Product Family TypeProduct NameProduct Name
Product Family TypeProduct NameProduct Name
Product Family 2
Product Family TypeProduct NameProduct Name
Product Family TypeProduct NameProduct Name
Product Family 3
Product Family TypeProduct NameProduct Name
Product Family TypeProduct NameProduct Name
Product Line Mapping Example
PRODUCT LINEPersonalCommercial
PRODUCT FAMILY
Property & Casuality
AutoPersonal AutoCommercial Auto
FireResidential FireCommertial Fire
HomeownersResidential Commercial Liability
Health
Preferred ProviderIndividual PPOGroup PPO
Health MaintenanceIndividual HMOGroup Model PPO
Life
Term LifeIndividual Term LifeGroup Term Life
Universal LifeGroup Universal Life
Variable LifeGroup Variable Life
Prod-Cap Template (2)
PRODUCTSProduct AProduct BProduct C
ENABLING CAPABILITIES
CapabilityXX
CapabilityX
CapabilityXXX
CapabilityXX
Prod-Cap Template
PRODUCTSProduct AProduct BProduct C
ENABLING CAPABILITIES
CapabilityXX
CapabilityX
CapabilityXXX
CapabilityXX
Prod-Capability Mapping Example
PRODUCTSFinancial Management ProductManufacturing ProductEnterprise Solution Product
ENABLING CAPABILITIES
Accounts Payable ManagementXX
Accounts Receivable ManagementXX
Collections Management XX
Payments ManagementXX
Agreement ManagementXX
Order ManagementXX
Asset ManagementXX
Inventory ManagementXX
Sheet2
Sheet1
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PUTTING IT ALL TOGETHER
Value ItemValue Item
Business Object
Value Proposition
Value Stream Delivers
Capabilities Enable Value Stream Stage
Value Stream StageValue Stream
StageValue Stream StageValue Stream
Stage Delivers
CapabilityCapability
CapabilityCapability OutcomeProduces
Outcomes Contribute to Value Items
Value Items Accrue to Deliver Value Proposition
Value Item(s)
Value Stream Breaks Down into Stages
Capability Requires, Modifies Information
Based On
Information
HasBusiness Unit
Business UnitBusiness Unit
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GOVERNMENT REFERENCE MODEL: ASSUME AVAILABILITY OF COMMON REFERENCE MODEL CAPABILITY MAP
Tier Level Capability Definition1 1 Brand Management Ability to establish, organize, analyze, administer, and report on all aspects of a category of product or offerings under a particular name,
unique symbol, mark, or logo that distinguishes it from other products in the market.1 1 Business Management Ability to set strategic direction, generally govern, manage operational execution, and measure performance against plan for the legal entity
and its ecosystem.1 1 Intellectual Property
ManagementAbility to define, establish, validate, value, obtain, or dispose of inventions, patents, trademarks, trade secrets, copyrights, and know how as a basis for furthering the overall mission of the enterprise.
1 1 Investment Management
Ability to identify, develop, analyze, valuate, exchange, acquire, dispose of, and report on any type of monetary asset purchased with the idea that the asset will provide income in the future or will be sold at a higher price for a profit.
1 1 Market Management Ability to identify, name, analyze, frame, and cater to an actual, virtual, or otherwise nominal place where forces of demand and supply operate, and where buyers and sellers interact — directly or through intermediaries — to exchange products and services for monetary or non-monetary value.
1 1 Message Management Ability to define, craft, frame, vet, disseminate, and track a structured conveyance of information, including missives, notifications, alerts, and other internally or externally targeted communication about the company's mission, products, plans, activities, and other focal points.
1 1 Plan Management Ability to develop, communicate, and coordinate an articulated direction, related work items, and priorities to further business development, organizational priorities, and enterprise goals and objectives across business units and entities within or outside the organization.
1 1 Policy Management Ability to establish, maintain, comply with, and administer a set of statues, legislation, rules, procedures, regulations, treaties, and principles driven by internal business directives and external organizations, governments, or related third-party actors.
1 1 Research Management Ability to conduct systematic investigation into materials and sources in order to establish facts and reach conclusions that comprise a result.1 1 Strategy Management Ability to define and disseminate mission, vision, goals, objectives, action items, and key performance indicators for the business, products, or
other interest as required.
Strategic Tier 1 – Level 1 Capabilities from Common Reference Model
Source: BIZBOK® Guide, Business Architecture Guild
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GOVERNMENT REFERENCE MODEL: ASSUME AVAILABILITY OF FOUNDATIONAL COMMON REFERENCE MODEL CAPABILITIES
3 1 Asset Management Ability to acquire, create, track, report on, and dispose of, tangible or intangible property with intrinsic value.3 1 Event Management Ability to establish, use, sustain, disseminate, and analyze an occurrence or happening at a determinable time and place, including physical and
virtual meetings, conferences, or related gatherings of two or more persons. 3 1 Finance Management Ability to plan, direct, monitor, organize, control, and report on the monetary aspects and resources of the business.3 1 Human Resource
ManagementAbility to assess, mentor, compensate, terminate, and otherwise coordinate individuals that are or have been incorporated under a legal agreement that includes compensation and other benefits, on a temporary or permanent basis.
3 1 Information Management
Ability to define, organize, structure, secure, protect, and disseminate facts, statistics, attributes, and other types of data about a business’ set of business objects.
3 1 Job Management Ability to identify, define, assign, and manage accountabilities whether remunerative or non-remunerative, assigned, specific, and accountable business duty, role, or function that can be executed by a human or non-human resource.
3 1 Legal Proceeding Management
Ability to direct, administer, oversee, respond to, and generally administer all aspects of work related to a litigation filing, including trials, appeals, or related actions.
3 1 Location Management Ability to define, calculate, articulate, determine, disseminate, or otherwise track a position or site of any given entity (person, organization, equipment, product, etc.).
3 1 Program Management Ability to organize, plan, direct, and communicate progress against milestones to deliver outcomes within defined resources, time, quality, and scope constraints.
3 1 Training Management Ability to define, conceptualize, create, and convey structured content and knowledge in consumable format, associated with a curriculum a course, workshop, seminar, or related content.
3 1 Work Management Ability to capture, organize, prioritize, route, interpret, disseminate, and administer communications, tasks, and related decisions.
Tier Level Capability Definition
Supporting Tier 3 – Level 1 Capabilities from Common Reference Model
Source: BIZBOK® Guide, Business Architecture Guild
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GOVERNMENT REFERENCE MODEL: BUSINESS MODEL SCOPE & WORKSHOP TOPIC ALIGNMENT
• National Defense / Military / Law Enforcement / Volunteer Corps
• Border Control / Immigration / Customs / Tourism • Work / Pension / Labor / Welfare / Child Care / Benefits• Financial Management / Treasury / Taxation • Licensing / Intellectual Property / Permits• Agriculture / Fisheries / Animal Management • Health / Disease Control • Land / Asset / National Parks / Fleet / Forestry / Cemetery /
Parking Management
• Governance / Elections / Parliamentary • State / Diplomacy • Energy / Gas / Solar / Oil • Education • Courts, Justice • Interior, Parks, Wildlife • International Development / State / Diplomacy• Intelligence • Arts / Sports / Recreation / Events
• Topics are topically oriented, not agency or department oriented• Everything has regulatory aspects so consider from other perspectives• Teams will focus on capabilities and value streams for topic categories
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GOVERNMENT L1 CAPABILITY MAP (WORKING DRAFT )Strategic Direction Setting
Core and Customer Facing
SupportingCompetency Management
Event Management
Human Resource Management
Inquiry Management
Job Management
Legal Proceeding Management
Location Management
Training Management
Channel Management
Claim Management
Material Management
Dispute Management
Network Management
Natural Resources
Management
Collateral Management
Law Management
Investment Management
Brand Management
Business Entity Management
Campaign Management
Market Management
Message Management
Plan Management
Policy Management
Research Management
Strategy Management
Government Liaison
Management
Bio-organism Management
Border Management
Order Management
Trip Management
Customer Management
Constituent Management
Facility Management
Finance Management
Agreement Management
Health Condition
Management
Operation Management
Incident Management
Infrastructure Management
Partner Management
Product / Service
Management
License Management
Program Management
Route Management
Location Management
Conveyor Management
Work Management
Intellectual Property
Management
Asset Management
Information Management
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1. Break into teams based on functional focal points
2. Take assigned business objects to work on draft capabilities
3. Teams focus on an assigned set of level 1 capabilities from map
Team will define level 1 capabilities
Team will decompose each assigned level 1 to level 2 capabilities
4. Review / discuss / refine
5. Incorporate into capability mapping template
6. Present to full workshop audience
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COMMON REFERENCE MODEL VALUE STREAMS – MAY BE INCORPORATED INTO ANY REFERENCE MODEL
Source: BIZBOK® Guide, Business Architecture Guild
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EXISTING VALUE STREAMS IN COMMON AND OTHER REFERENCE MODELS PART 1
Onboard Partner The end-to-end perspective of identifying and commencing business with other organizations for mutual benefit.
Acquire Asset The end-to-end perspective of acquiring an asset, from initiating and approving the asset request, to sourcing and processing procurement orders and delivering the asset to the requester.
Conduct Audit The end-to-end perspective of determining the degree to which the organization is adhering to established policies and regulations.
Deliver Event The end-to-end perspective of planning and executing an event.Deliver Program The end-to-end perspective of planning and executing a program.Deploy Asset The end-to-end perspective of evaluating, building, assembling, maintaining, and readying the
asset for use to fill a need within an organization.Develop Human Resource Career
The end-to-end perspective of developing an individual's career, from performance assessment to skills and experience enhancement and individual redeployment.
Disseminate Information The end-to-end perspective of requesting, creating, and delivering of information products to requester.
Ensure Compliance The end-to-end perspective of ensuring compliance with legislation and business-driven policies, from identifying compliance requirements to implementing controls, evaluating controls effectiveness, addressing compliance incidents, and reporting compliance as required.
Execute Campaign The end-to-end perspective of executing a campaign, from identifying the need for a campaign, to planning, designing, implementing, and measuring the effectiveness of the campaign.
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EXISTING VALUE STREAMS IN COMMON AND OTHER REFERENCE MODELS PART 2
Onboard Human Resource The end-to-end perspective of identifying, exploring, and selecting an individual to fill a need
within an organization.Optimize Investments The end-to-end perspective of deciding where to make investments, based on the understanding
of the enterprise's goals, strategy, current positions, and external forces.Report Financials The end-to-end perspective of preparing, approving, and releasing external financial statements
that disclose an organization's financial status to management, investors, and the government.Settle Accounts The end-to-end perspective enabling the bi-directional exchange of payments between an
organization and a customer, partner, or human resource.Create Policy Activities involved in the end-to-end creation or update of policies that govern how the
organization operates. Resolve Issue or Inquiry Activities necessary to track and resolve an issue or exception reported by a customer or
other stakeholder.Establish Agreement Activities necessary for establishing a new or updating an existing agreement.Trade Financial Instrument The act of executing a financial instrument trade, including clearing and settlement.Execute Transaction Activities involved in completing a transaction for an agreement.Acquire Coverage The end-to-end perspective of obtaining coverage to indemnify against loss.
Settle Claim The end-to-end perspective of determining to compensate for, or restoration of, an asset for a loss.
Deploy Facility The end-to-end perspective related to planning, specifying, designing, and commissioning a facility upgrade.
Develop Product The end-to-end value delivery perspective that delivers a ready-to-build design.Manufacture Product The end-to-end delivery perspective for creating a require-to-acquire product. Acquire Product Timely receipt of the product by the customer.
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VALUE STREAM CANDIDATE GOVERNMENT VALUE STREAM CANDIDATES – NOT A COMPLETE SET
Cross Border (WIP)
Grant Land Use Rights (WIP)Decide Legal ProceedingGrant License (WIP)Import/ Export GoodsImmigrate to LiveResettle in the UK Hire a foreign workerEducate a foreign student / sponsor a foreign person
Secure the BorderCollect Intelligence The method of collecting and analysing information to discover compliance anomalies
which established compliance controls would not normally detect.Conduct Inquiry The end-to-end perspective of determining the degree to which regulated entities are or
are not complying with established policies, agreements and legislation. An inquiry covers inquiry types such as audits or investigations and may include field service and execution of
Monitor Compliance The activities involved in establishing & using compliance controls to track compliance of stakeholders and partners against policy and legislation.
Set Policy The mechanism of establishing or updating an external policy or framework which impacts stakeholders of the authority. Scale may be small or large, from internal policy to legislation.
Resolve Non-Compliance The method in which a breach of policy or legislation by a regulated body is addressed using appropriate disciplinary measures.
Respond to an Emergency The end-to-end perspective of identifying, scoping, mobilizing, and otherwise responding to an emergency incident.
Optimize Network The end-to-end perspective of planning, assessing, designing, and initiating modifications to a network for planned events, interventions, recovering from unplanned incidents, and streamlining real-time activity.
Deploy Infrastructure The end-to-end perspective of planning, specifying, designing, and commissioning major or minor modifications to infrastructure, including roads, railways, bridges, tunnels, stations, rail corridors, and related structures.
Execute an Operation The end-to-end perspective of planning, initiating, running, and terminating an operation.
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• The value stream remediates a healthcare condition• Value stream engaged by government payers or other stakeholders involved in healthcare• Framework example should be used in workshop
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SAMPLE DRAFT VALUE STREAM – BY STAGE
Remediate Condition (Generic)
Enroll Recipient
Determine Remediation
Plan
Prepare for Remediation
Execute Remediation
Provide Post-Remediation
Care
Release Recipient
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1. Break into teams based on functional focal points2. Each team takes 2-3 value streams based on stakeholders and value
propositions Combine, refine or add to the assigned value streams as initial step
3. Define value streams Name, value proposition and triggering stakeholder Each value stream stage
4. For one value stream, complete value stream template with all details Stage name, value item, entrance and exit criteria, participating stakeholders
5. Refine 6. Present to full workshop audience
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• Government reference model team is formed and open to any Guild member to join
• Team is internationally aligned but seeking more participants at all levels • Next Steps:
• Gather workshop results to be made available to collaborative team
• Incorporate feedback into work in progress drafts
• Roll out BIZBOK® Guide content for Q1 2019
• Plan for downloadable reference model in 2019
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BEYOND THE WORKSHOP: NEXT STEPS
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BUSINESS ARCHITECTUREGOVERNMENT
REFERENCE MODEL WORKSHOPS e p t e m b e r 2 0 1 8 – O t t a w a , O n t a r i o , C a n a d a
Workshop Chairs: Whynde Kuehn / William UlrichTeam Leads: Cal Dellinger / Cecilie Hoffman
www.businessarchitectureguild.org
Business Architecture�Government�Reference Model workshopWorkshop objectives Government Reference Model Workshop AgendaGovernment Reference Model BackgroundWhat is a Business Architecture, Industry Reference model?Pre-Workshop / Post-workshop Activities Business Architecture overview & PrinciplesBusiness Architecture: Mapping the Business EcosystemA Review of Capability Mapping BasicsCutting through the Confusion: Defining Capabilities Based on Business ObjectsA Review of Capability Map Basics – Stratification StructureA Review of Capability Map Basics – Leveling StructureBasic Capability Mapping Spreadsheet TemplateCapability Map Example in Standard Template: level 1 Decomposition Capability Best Practices – Standard PatternsCapability Best Practices – Standard PatternsValue Streams: Expansive Ecosystem PerspectivesValue Stream, Value Focused Focal PointsValue Streams & Value Mapping PerspectivesAnatomy of a Value StreamNavigating Value Streams: Entrance / Exit Criteria, Object State Transitions towards Achieving ValueValue Stream Mapping Template: Facilitates Value Stream Articulation VALUE STREAM Mapping Example: Establishing a Financial AccountPutting it All togetherGovernment Reference Model: Assume Availability of Common Reference model Capability MapGovernment Reference Model: Assume Availability of Foundational Common Reference model CapabilitiesGovernment Reference Model: Business Model Scope & Workshop Topic Alignment Government L1 Capability Map(WORKING DRAFT )Capability Mapping Workshop: Next stepsCommon Reference Model Value Streams – May be Incorporated into Any Reference modelExisting Value Streams in Common and other Reference Models Part 1Existing Value Streams in Common and other Reference Models Part 2Value Stream Candidate Government Value Stream Candidates – Not a Complete Set Sample Draft Value Stream – by StageValue Stream Mapping Workshop Next StepsBeyond the Workshop: Next StepsBusiness Architecture�Government�Reference Model workshop