business benefits of enterprise communities
DESCRIPTION
How to prove the business impact of communities and social enterpriseTRANSCRIPT
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Peter H. ReiserPrincipal Architect, Oracle Global Industries Business Unit
Business Benefits of Enterprise Communities
Oracle Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.
The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
The Enterprise Communities dilemma
Users View I am too busy to sharing my content My time is better spent generating
revenue (My knowledge is power)
What is in it for me (WIIFM)?
Business View What is the business case ? How do measure success ? How to integrate communities
into our existing business processes ?
What is the RoI?
Communities are a “good thing” BUT...
What if we can prove to the business the
RoI of Communities(aka Social Enterprise)
AND
have answers for the users on
WIIFM?
How ?
Objectives
Seamless integrate communties into all core business processes
Establish a standardized Community Framework to support virtual teams and communities
Measure the impact of communties along the business processes
Establish a social value system to evaluate the value of people, content and communties
Core Business Processes
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery Support
Business Processes and Applications
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery Support
Enterprise Community Platform
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery Support
Enterprise Community and Collaboration Framework
Business/Communities Metrics
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery Support
Enterprise Community and Collaboration Framework
Use case example: Sun Microsystems
Re-Use of Content in Opportunity Management
and Project Delivery
Re-Use of Documents
Project 1 Project 2
Project 3
Re-Use
Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)
Re-Use compared to Win Rate and Margin
ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery ProductCreation
Opportunity Mngt.
BID Mngt.
Delivery Support
Enterprise Community and Collaboration Framework (AIM KMS & SunSpace)
Win Rate Forecast
CustomerForecast
Margin
RoI on Communities (Sun Microsystems)
Up to 14 % better win rate Up to 20% higher project margin
Social & Business Value per Document
Social Values
Downloads
Ratings
Re-Use
Business Values
Wins
Revenue
Hours saved
Social Value / WIIFM
• Social reputation
• Who can I trust?
• What is my value?
• What is in it for me?
Community Equity
CONTRIBUTION EQUITY
AttachmentsWiki
BlogsIP
SKILLS EQUITY
EnterpriseUser
Skills RatingTraining
PARTICIPATIONEQUITY
RateComment
Re-useTags
ROLE EQUITY
BusinessProjectsFormalInformal
Personal Equity
CQ+PQ+SQ+RQ
How it works
Personal EquityPersonal Equity Activities Activities Me Me
ContributioncreatemodifyTag
ParticipationviewratecommentRe-use
People People
User Benefit
Social Ranking
Recognition (Incentive)
Expertize and skills discovery
Conclusion
Benefits of Communities can be measured
Community Metrics needs to be closely aligned with Business Metrics
“Think Big, Start Small,
Move Faster”
Oracle Enterprise 2.0 approach
Oracle WebCenter
Oracle Fusion Applications
Oracle WebCenter Suite – User Experience Platform
Oracle UCM Suite
Embedding E2.0 capability into all our Applications
Thanks !
• [email protected]• http://blogs.sun.com/peterreiser• http://twitter.com/peterreiser