business builders breakfast - video killed the radio star
TRANSCRIPT
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Video For Your Online Presence
Tom Harness & Harley Crawshaw
@itomharness | FB: iTomHarness | Google: +ThomasHarness @harley_crawshaw | FB: Harley.Lynn.34
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What’s Your Idea Of A Great Video?
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5 Key Stats about Video
86.8 million smartphone users watched video in 2014 - MONTHLY
52% of Marketing Professionals name Video content as the best ROI
Video in email can boost open rates by 20%
65% of Video viewers watch more than 3/4 of a video
74% of ALL Internet Traffic in 2017 will be video
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What Videos Should You Be Creating?
Informational Storytelling
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Informational
Who, What, When, Where
Brand Yourself/Business
Tie It Into Your Marketing
Smile (Better Than Tom)
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Storytelling
Evoke Emotion
Connects With Audience
Have A Beginning, Middle, & End
Don’t Over Produce
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Do’s & Don’t To Video Stardom
Sound
Lighting
Mixed Message
Proofread
Perfectionism
Content/Script
Brand Your Business
Connect With You Marketing
Fun
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It’s Posting Time
Instagram (15s)
Google+
Vine (6s)
Snapchat (10s)
YouTube
Sip
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Step Outside Your Comfort Zone
Set A Goal To Do 1 60 second Video per Month
Share Your Passion
KISS - Keep It Simple & Short
Become A Video Rockstar (Clothing Optional)
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Video Homework
Setup 1 account for video
Practice recording 60 seconds with your smartphone
Post 1 Video Per Month
Get Feedback From Peers
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SHAMELESS PLUG