business case english lessons by telephone and elearning

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Eli Lilly is an American pharmaceucal company that was founded in 1876. As a result of corporate growth and globalizaon, many of Eli Lilly’s 38,000 employees do not speak English as their nave lan- guage. Not only does English remain the internaonal language for business, the global need for it is greater than ever before. Thus, Eli Lilly is requiring heightened levels of English proficiency of new and current employees alike. In the past, Eli Lilly used several different English training providers for its European employees; somemes even having several different providers within one country. This made learner progress assessment and monitoring almost impossible, as the employees were not recei- ving a uniformed quality of training. As such, Eli Lilly’s Learning and Development team began to look for a company that could corres- pond to Eli Lilly’s English training needs, which would also be able to implement a program in several countries and for learners of varying levels. We were looking for a high quality provider and tools; we also needed to save money compared to what we had previously been spending on English training. And at the same me, we needed to see a return on this impor- tant investment.” Carla Costa, Global Learning and Deve- lopment, Eli Lilly Italy and Lan America. Business Case English lessons by telephone and eLearning deployed across Eli Lilly Europe Eli Lilly has been bringing innovaon and excellence to the pharmaceucal industry for almost 150 years. Eli Lilly now has over 38,000 employees and is the 10th largest pharma- ceucal corporaon in the world, making almost $24 billion in 2010. Key Figures 10th largest pharmaceucal company in the world Headquarters in Indianapolis, Indiana, USA US $23.076 billion (in 2010) Ranked 115 of the Internao- nal Fortune 500 (2011) 38,000+ employees worldwide Corporate presence in 45 countries Products sold in 170 countries Founded in 1876 1 FLUENT English as a Business Communication Tool

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Page 1: Business Case English lessons by telephone and eLearning

Eli Lilly is an American pharmaceutical company that was founded

in 1876. As a result of corporate growth and globalization, many of

Eli Lilly’s 38,000 employees do not speak English as their native lan-

guage. Not only does English remain the international language for

business, the global need for it is greater than ever before. Thus, Eli

Lilly is requiring heightened levels of English proficiency of new and

current employees alike.

In the past, Eli Lilly used several different English training providers

for its European employees; sometimes even having several different

providers within one country. This made learner progress assessment

and monitoring almost impossible, as the employees were not recei-

ving a uniformed quality of training. As such, Eli Lilly’s Learning and

Development team began to look for a company that could corres-

pond to Eli Lilly’s English training needs, which would also be able to

implement a program in several countries and for learners of varying

levels.

“We were looking for a high quality provider and tools;

we also needed to save money compared to what we

had previously been spending on English training. And

at the same time, we needed to see a return on this impor-

tant investment.” Carla Costa, Global Learning and Deve-

lopment, Eli Lilly Italy and Latin America.

Business CaseEnglish lessons by telephone and eLearning deployed across Eli Lilly Europe

Eli Lilly has been bringing innovation and excellence to the pharmaceutical industry for almost 150 years. Eli Lilly now has over 38,000 employees and is the 10th largest pharma-ceutical corporation in the world, making almost $24 billion in 2010.

Key Figures

10th largest pharmaceutical company in the worldHeadquarters in Indianapolis, Indiana, USAUS $23.076 billion (in 2010)Ranked 115 of the Internatio-nal Fortune 500 (2011) 38,000+ employees worldwideCorporate presence in 45 countriesProducts sold in 170 countriesFounded in 1876

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FLUENTEnglish as a BusinessCommunication Tool

Page 2: Business Case English lessons by telephone and eLearning

goFLUENT’s Solution: Personalized English Training

In 2008, Eli Lilly partnered with goFLUENT to meet their corporate

English training needs. The Eli Lilly employees were able to choose

between English lessons by telephone or Writing Practice, goFLUENT’s

solution for typed correspondence, both with a live trainer. Learners

could also opt for a combination of the two services. goFLUENT’s

phone lessons and writing practice are accessible, efficient and effec-

tive, and the number of employees participating in goFLUENT’s pro-

gram has reached almost 700 and is still growing.

“goFLUENT is a very good solution for them. It’s moti-

vating our employees, it’s easy to use, and it’s very easy

to get in touch with the different teachers. It’s exactly

what we were looking for.” Carla Costa, Global Learning

and Development, Eli Lilly Italy and Latin America

“ I really appreciate the flexibility of the lessons. Plus, I

could take telephone lessons or writing lessons, or both,

so there was a wide range of options available with go-

FLUENT.” Antonello Paliotta, Treasury and Credit Manager,

Eli Lilly Italy

Providing English training for Eli Lilly’s employees seems like a chal-

lenge being that their employees are spread across more than 20

countries and all have different levels. However, thanks to goFLUENT’s

personalized approach of English courses by phone and Writing Prac-

tice, along with goFLUENT’s vast collection of eLearning resources, all

Average time spent per learner per month on Writing Practice:

Countries where goFLUENT Lessons are provided:

2hours +

Carla CostaGlobal Learning and Develop-ment for Eli Lilly Italy and Latin America

Level description

Level 6 | FluentTOEIC 905-990 | CEF level C2You can speak fluently and accurately in English. Level 5 | Higher-intermediateTOEIC level 785-900 | CEF level C1You can speak with very minimal hesita-tion and few mistakes.

Level 4 | IntermediateTOEIC level 605-780 | CEF level B2Your English communication can com-fortably go beyond concrete situations and include more hypothetical, abstract matters.

Level 3 | Lower-intermediateTOEIC level 405-600 | CEF level B1Your English vocabulary and understan-ding of English grammar allow you to talk about a variety of subjects.

Level 2 | ElementaryTOEIC level 255-400 | CEF level A2You can construct simple sentences in English and talk about your family, rou-tines, interests and surroundings.

Level 1 | BeginnerTOEIC level 10-250 | CEF level A1You are familiar with most of the English phrases used for greetings and other ways of showing courtesy.

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FLUENTEnglish as a BusinessCommunication Tool

Page 3: Business Case English lessons by telephone and eLearning

of the learners receive instruction that is tailor-made to their indivi-

dual needs. The efficiency and effectiveness of goFLUENT’s training

method is evidenced in the level improvement of Eli Lilly’s learners.

Some of Eli Lilly’s employees are located in countries where English

is widely spoken (for example, Demark, Sweden, and Switzerland),

which accounts in a large part for the existing Higher Intermediate En-

glish level at Eli Lilly in December of 2010.

In six months’ time, the number of learners with a level of “Inter-

mediate/Higher Intermediate” increased from 28% of the learners to

34% of the learners. The two lower levels, Elementary and Lower

Intermediate, decreased, and the three higher levels, Intermediate,

Higher Intermediate, and Advanced, increased.

This is especially impressive because once a learner reaches a cer-

tain advanced proficiency in English, improvements become more

subtle and more difficult to quantify. goFLUENT’s training is so spe-

cialized and dynamic that all levels saw impressive improvement in a

relatively short time.

“When I started traveling for my job, my English needs

changed, so I asked the trainer to focus more on impro-

ving my fluency and improving my pronunciation. So I

was the one who was deciding, each time, what the goal

of the lesson would be. The lessons were tailored to my

needs 100%. At the start of my training, my level was Inter-

mediate, and now thanks to goFLUENT’s training, especially

since I had the chance to focus on different skills, my English

level has increased to Upper Intermediate.” Antonello Paliot-

ta, Treasury and Credit Manager, Eli Lilly Italy

Level distribution on Dec. 2010

Level distribution on May. 2011

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FLUENTEnglish as a BusinessCommunication Tool

Page 4: Business Case English lessons by telephone and eLearning

Satisfaction and Future Plans

“The most positive thing about goFLUENT for me as a Learning and Development Direc-tor is the help and the support that I got from their side that helped me implement the training program smoothly and efficiently from the beginning. It was always easy for

Eli Lilly’s employees to get started with the lessons, find the best teacher and best lesson plan. I can say that we definitely faced a great challenge in finding one language provider, and in the end goFLUENT turned out to be a great partner.” Carla Costa, Global Learning and Development, Eli Lilly Italy and Latin America

Eli Lilly’s managers and employees alike are satisfied with

goFLUENT’s solution because of the combination of effective,

efficient training with a substantial return on investment.

Plans are being made to implement goFLUENT’s English les-

sons by telephone and Writing Practice to Eli Lilly’s locations

throughout the rest of Europe, and then to those in emerging

markets.

Key features of English Lessons by Telephone and Writing Practice

As the best way to learn a language is by communicating with a native speaker, all of goFLUENT’s

trainers are native English speakers with university degrees, and have experience in the corporate

world, the education field, or both. The English lessons by phone are easy to schedule and can be

taken almost anywhere in the world. In speaking with native English speakers, learners are able to

perfect English grammar, syntax, and pronunciation.

Writing Practice allows learners to practice their written grammar and spelling. They submit short

essays which are reviewed and corrected by trainers. By providing prompt, personalized feedback

from a trainer, Writing Practice allows students to correct grammar and syntactic errors before they

become bad habits, while at the same time maximizing learner motivation.

97%Learner’s satisfaction:

goFLUENT France52, rue de la Chaussée d’Antin75009 ParisTel: +33 1 72 71 83 00Email: [email protected]

goFluent International Inc101 Jefferson Avenue,Endicott, NY 13760Tel: +1 607 821 2965Email: [email protected]

goFLUENT GermanySchadowplatz 12D-40212 DüsseldorfTel: +49 211 66 96 94 00Email: [email protected]

goFLUENT SwitzerlandBoulevard George Favon, 20CH1204 GenèveTel. +41 (0)22 311 10 01Email: [email protected]

goFLUENT SpainCalle Fernández de la Hoz 33, 5° IZQDA 28010 MadridTel: +34 91 447 66 90Email: [email protected]

goFLUENT Italyvia Bolla, 1220151 MilanoTel: +39 02 33 94 91 11Email: [email protected]

goFLUENT Russia109028, Москва Земляной Вал ул., 50а/8, стр. 2Тел.: +7 495 937 40 20Email: [email protected]

goFLUENT Philippines10/F IBM Plaza, Eastwood City,Libis 1110, Quezon CityTel: +63(2)900-2568Email: [email protected]

goFLUENT KK Japan3-chome Bldg., 3F3-22-1 Toranomon, Minato-kuTokyo 105-0001Tel: +81(0) 3 6205 3043Email: [email protected]

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FLUENTEnglish as a BusinessCommunication Tool