business case: tourism and hospitality · nguồn: cbre việt nam, q4/2017. new supply in q4/2017...

Business Case:

Tourism and Hospitality

TOURISM STATISTICS – Y 2017

ACCORHOTELS | Tourism Statistics | May 2018

Guest Nationalit ies to D a N a n g in 2 0 1 7 Vs. 2 0 1 6

Korean Tourists Continued to Dominate The Market

26%

27% 7%

3…

3…

34%

Trung Quốc

Hàn Quốc

Nhật Bản

Mỹ

Úc Khác

2 0 1 6

25%

40%

7% 2%

1%

25% Trung Quốc

Hàn Quốc

Nhật Bản

Mỹ

Úc

Khác

2 0 1 7

Australia

Other

Source: City Tourism Departments

from South

and J a p a n

grow while

Tourist arrivals

Korea , China

continued to

visitor arrivals

U n ited States

from the

and

Austral ia slightly decreased

compared to 2016.

China

Korea

Japan

The USA

China

Korea

Japan

The USA

Australia

Other

TOURISM STATISTICS – Y 2017


Nguồn: CBRE Việt Nam, Q4/2017.

New supply in Q4/2017 – 5 hotels with 1,500 rooms

D a N a n g G olden Bay (5-star)

Phase 1: 600 rooms

K S H ù n g Anh (3-star)

66 rooms S a n Marino Boutique (3-star)

80 rooms

Cocobay- Boutique (3-star) Phase 2: 600 rooms Fivitel

157 rooms

TOURISM STATISTICS –Y 2017


10,000,000

8,000,000

6,000,000

4,000,000

2,000,000

0

25,000

20,000

15,000

10,000

5,000

0

Tou

rist

Arr

iva

ls

No

of h

ote

l ro

om

s

Ave ra ge growth in room supply from 2 0 1 2 - 2 0 1 7

Ave ra ge growth in arr ivals from 2 0 1 2 - 2 0 1 7

2 0 %

Supply

2 8 %

Source: Danang Tourism Department 2017

Hotel Growth Corresponds to Tourism Growth

HOTEL

2019f 2012 2013 2014 2015 2016 2017 2018f 2020f

3-5 star rooms No of visitors

D e m a n d

Tourist Arr ivals to D a N a n g Vs 3 - 5 star Hotel Rooms



Outperformance of 4-star Hotels in terms of ADR Growth

4 - 5 star hotels, Historical Ave ra ge Room Rate (ADR)

$250

$200

$150

$100

$50

$0

Q1 Q2 Q3

2014

Q4 Q1 Q2 Q3

2015

Q4 Q1 Q2 Q3

2016

Q4 Q1 Q2 Q3 Q4

2017

5-sao ven biển 5-sao trong TP

$U

S/

roo

m/

nig

ht

5-star beachfront

Established 4-star city hotels witnessed a highest ADR growth while the ADR of beachfront developments experienced a slow improvement due to tough competition.

5-star city hotel 4-star beachfront 4-star city hotel



4-5 star Hotels: Occupancy Rate on Upward Trend

4 - 5 star hotels, D a n a n g , Ave ra ge Room Occupancy by Year

80%

60%

40%

20%

0%

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

5-sao ven biển 5-sao trong TP 4-sao ven biển 4-sao trong TP

2014

5-star beachfront

2017

4-star city hotel

2015

5-star city hotel

2016

4-star beachfront



Differentiated a n d diverse tourism products Need more tourism products and services for a long-term development

Occupancy rate will improve but ADR would b e a r a tough competion

Tourism is expected a faster growth thanks to APEC 1

2

3

4 Hoi An – Q u a n g N a m

Will b e a direct a directly competitive market


TOURISM STATISTICS – APRIL

April 2018 (Arrivals)

Accrued for 4 months of 2018 (Arrivals)

April 2018 vs March 2018 (%)

April 2018 vs April 2017 (%)

4 months 2018 vs 4 months 2017 (%)

Total of international visitors

1.341.913 5.547.314 99,9 125,2 129,5

By means of transportation

By air 1.068.792 4.434.507 100,0 121,5 126,3

By sea 22.285 142.060 82,0 44,8 87,8

By road 250.836 970.747 101,4 176,7 158,9






Total visitors 717.994 2.439.603

109,08 120,2 131,7

-International 262.405 1.101.006

94,63 138,6 156,2

-Domestic 455.590 1.338.597

119,6 116,7 116,7

International visitors to Viet Nam in April and 4 months of 2018

Total visitors to Danang in April and 4 months of 2018

Source: http://vietnamtourism.gov.vn/english/index.php/items/12769 & Danang tourism department


http://vietnamtourism.gov.vn/english/index.php/items/12769

http://vietnamtourism.gov.vn/english/index.php/items/12769

Source: Hue tourism department https://sdl.thuathienhue.gov.vn/?gd=4&cn=307&tc=3203






Total visitors 439.100 1.584.384 101,21 101,38 101,43

-International 204.637 757.817 95,28 152,13 169,05

-Domestic 234.463 826.567 107,035 126,88 124,91

Total visitors to Hue in April and 4 months of 2018

Source: http://qso.gov.vn/?page=asp&o=a9e85fa3dc585cc7c773052111cfda07&l=2&c=5&d=440 Remark: The statistics of International & Domestic arrivals do not include the visitors who travel & return in the same day (called the in-day visitor)

TOURISM STATISTICS – APRIL






Total visitors 270.000 1.003.000 106,9 108,6 108,3

-International

-Domestic

Total visitors to Quang Nam in April and 4 months of 2018 (All the figures are estimated)


https://sdl.thuathienhue.gov.vn/?gd=4&cn=307&tc=3203

https://sdl.thuathienhue.gov.vn/?gd=4&cn=307&tc=3203

http://qso.gov.vn/?page=asp&o=a9e85fa3dc585cc7c773052111cfda07&l=2&c=5&d=429



business case: tourism and hospitality · nguồn: cbre việt nam, q4/2017. new supply in q4/2017...

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