1. WEBORAMA TECHBUSINESS CASES 2. GOALS Introduce the Galaxy Note 10.1 tothe iPad audience Highlight the benefits of the S Penfor making notes and drawing CAMPAIGN INFORMATION Format: iPad floorad Targeting criteria: iPad 1 & 2 users Campaign period: October 24th 2012November 20th 2012 Market: The Netherlands APPROACH RESULTS Let iPad users experience the use of a Galaxy Note 10.1 Expandable Rate: 2.05%environment by simulating the S Pen using AdRime Mobile Video Play Started Rate: 3.16%Rich Media technology Total Interaction* Rate: 23.90% Integrate a video showing the benefits of the Galaxy Note10.1 *Interaction types: draw, color change, font style change, start the video, fully watch the video, check the product specifications, check the resellers list CLIENT FEEDBACK Paul Braat, Cheil Benelux We are very pleased with the results. It proves that the iPad users exposed to thecampaign are highly receptive and curious about the Samsung Galaxy Note 10.1 About Samsung || About Cheil WEBORAMA BUSINESS CASE December 2012 *Source : AdRime Mobile Rich Media Technology