business catalyst website template proposal

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MONTH XX, 2011

HotPress WebBrent Weaver1805 S Bellaire St, Ste 404Denver, CO 80222

CLIENT COMPANYDECISION MAKERSTREET ADDRESSCITY, STATE, ZIP

Dear DECISION MAKER,

Thanks again for taking the time to meet with me this past DATE OF MEETING. I enjoyedour conversation about INSERT SOME PERSONAL POINTS HERE.

In my proposals, I try to ensure that I address each of your needs with a solution. From ourdiscussions, these are the XX that seem to have emerged and are the most important tosolve for you:

1. Create a website that is professional and cutting edge.2. XXXX3. XXXX4. XXXX5. Train you on how to update the website easily.6. Timely turnaround and reasonable budget.

DECISION MAKER, please let me know if these issues are in alignment with you and yourteam's concerns. After you go through the proposal, let me know where you would like togo from here.

Warmest Regards,

Brent WeaverHotPress Web, Managing Partner303-647-1176

WEBSITE PROPOSALCLIENT NAME

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Customer Initials ____________


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SITUATION & VISIONTHIS IS CUSTOM WRITTEN FOR EACH PROJECT...USUALLY ABOUT 5-6 PARAGRAPHS W/

SOME BULLET POINTS


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PROJECT SCOPE OF WORK & DELIVERABLES

WEBSITE

PLANNING Your website begins with a thorough, up-front process of discovery.Through interviews and surveys, we develop a series of deliverablesthat allows us to work efficiently through the duration ofproduction.

Your projects success depends on a solid foundation, this work iscrucial.

DELIVERABLES: Business objectives survey Design objectives survey Audience & goals brief Sitemap

Content inventory Wireframes

DESIGN We will create a custom website design based on your branding,colors, functionality requirements, and best usability practices. Yourdesign will be unique to your organization and allow visitors toexperience an enhanced feeling toward your brand as well as have apositive experience browsing your website.

Your website will consist of a combination of convention andcreativity to make sure that your visitors can find the content theyneed. We design and code to the highest of standards and alwayskeep up with industry trends.

DELIVERABLES: XX Custom moodboard concepts XX Custom website design concepts (based on moodboard

feedback) XX Rounds of revisions Templates & interface code for:

Homepage Inside pages Standard page elements (headers, paragraphs,

images, videos, links, etc) Form elements

Cross-browser tested in Internet Explorer 6+, Firefox 2+,Safari, & Google Chrome

WEBSITE We will create your website with about PAGE COUNT (XXXX) pages.Content will be created and provided by you. Content can rangefrom text, pictures, galleries, PDF/PPT/DOC downloadable files,embedded video, forms, and any element supported by ourPlatform. All of our websites include dynamic menus as well assitemaps to control site navigation.


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CUSTOM MODULES: We will create the following custom modules aspart of your website...

Forms: contact us, OTHER SITE FORMS; all form data willautomatically be collected in our database

Blog/News: you will be able to post new content andarticles; your blog will include an rss feed, categories, andan archive; comments are optional; your blog will beintegrated directly into your website

Search: your website will be indexed and each page willhave a search box present

Homepage Hero: we will use mobile compatible technology(jQUERY) to create an innovative homepage hero slideshowso that you can feature new products or information; each

slide will have the following assets: title, subtitle, shortdescription, link, image or video

CUSTOM FEATURE #1: DESCRIPTION

CUSTOM FEATURE #2: DESCRIPTION

ETC...

DELIVERABLES: Fully functional website Google Analytics install Webmaster tools setup

E-COMMERCE We will create an online shopping system that will allow you tomanage your product catalog and sell. Customers will be able to addproducts to their "cart" and checkout through a secure shoppingprocess. Customers will be able to "quick checkout" or create a loginto save their details for future shopping needs.

You will be able to easily manage your catalog of products in real-time with our web interface or by uploading a CSV (Excel) file.

DELIVERABLES: Catalog template design/code Product details template design/code Cart template design/code Checkout page template design/code Secure zone template design/code Setup XXX catalogs and additional XXX subcatalogs Input content for up to XXX products Configure XXX tax codes Configure real-time shipping rates with SHIPPING PROVIDER Setup XXX coupon codes


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Create XXX gift vouchers

MARKETING Create EMAIL TEMPLATE COUNT (X) branded newsletter template.Setup NUMBER OF LISTS (x) email marketing list that will have aneasy signup via the website for news and special offers. At the point

of every purchase or inquiry the customer will be prompted to addthemselves to this marketing list.

DELIVERABLES: Custom email marketing template

SOCIAL MEDIA We make our websites with social media marketing in mind. Weinclude easy to see icons on every page to direct to your socialmedia landing pages, Facebook fan boxes and like buttons on allconsumable content. We will also include any relevant social mediaembeds like Twitter feeds or Youtube channels.

SEO Having your website on HotPress Platform will give you an SEOadvantage and ensures your website is found in the search engines.We will optimize your templates, navigation, page titles and pageURLs. Also, we will register your website's sitemap with the majorsearch engines.

Note: We recommend that sometime during the project we bring inexpert SEO partnerSeOverflowto assess you as a candidate fortheir services. They would propose a market opportunity assessmentas well as a site SEO audit and ongoing campaign. These services, ifopted for, would be contracted directly with SeOverflow.

COMPLETION Before your website goes live we will do a quality assurance review

of each web page to make certain it meets specification. Also, wewill help you transfer your DNS to point to your new website.Finally, we will provide a WARRANTY PERIOD (XX) day warrantyperiod from the day the website goes live to make sure the websitemeets your specifications.

TRAINING Included in this initial project will be TRAINING COUNT (X) systemwebinar trainings covering the following topics:

Basic website management & blog Secure zones E-commerce CRM (Customer database) Web Apps (Homepage hero) Reporting & Analytics

Each of these trainings will be recorded and presented for futureuse. Additional screencast trainings might be delivered to supportspecific processes included in your website project. Sometimes pre-recorded videos or documentation are opted in place of webinartrainings for certain backend processes.


MONTH XX, 2011

http://seoverflow.com/http://seoverflow.com/http://seoverflow.com/http://seoverflow.com/


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ADDITIONAL SERVICES

LOGOS, COPY,PHOTOGRAPHY,

VIDEO,

CONSULTING

THIS SECTION CAN INCLUDE A MULTITUDE OF DIFFERENTSERVICES AND LINE ITEMS


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PROJECT INVESTMENTDeliverable Timeframe Cost

Planning X weeks $XX,XXX

Design X weeks $XX,XXX

Website Build X weeks $XX,XXX

Pages, code, setup $X,XXX

Forms $X,XXX

Blog/News $X,XXX

Search $X,XXX

Homepage Hero $X,XXX

CUSTOM FEATURE #1 $X,XXX

CUSTOM FEATURE #2 $X,XXX

E-Commerce X weeks $XX,XXX

Email Marketing X week* $XX,XXX

Completion, Quality Assurance, & Warranty X weeks* $XX,XXX

Training X week* $XX,XXX

___________ ___________

Total X weeks $XX,XXX

* These phases happen concurrently with others

ADDITIONAL BILLABLEUnplanned components, ideas, revisions, and project scope happen - when there is anunexpected event that will incur a cost, we will notify you ahead of time and will notproduce unless we receive clear approval for increased budget and timeline.

Hourly rate: $XXX/hour, billed to the quarter of an hour through our online billing and

desktop hour tracking software, Freshbooks. However, most additional projects and/orproject modifications will be scoped and bid on fix-price basis.


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https://hotpress.freshbooks.com/refer/wwwhttps://hotpress.freshbooks.com/refer/www


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OUR TEAM & ABOUT USWe have built over 300 full website projects since 2000. Our business is owned fullybetween the two Managing Partners, Steve Thiel & Brent Weaver. Your project will bemanaged by Steve and several of our team members will play a part in the build over theduration of your project.

Please reference our website, "www.hotpressweb.com/about", for more information abouteach of us (we all have profiles plus some more info about the company).

Each of our projects are taken through an innovative process that we have designed overthe last 10 years, yet continue to refine to create the best possible experience. We use acombination of online tools, customer interactions, and milestones to ensure that yourproject goes from execution to completion within the allotted time & budget with the bestend product.

METHODOLOGYHow it Works

Lets start off by looking at the steps we'll be taking to get your project from start to finish.

1. Discovery- through a process of surveys and meetings we'll gather all theinformation we need to have the best understanding of your business and goals.

2. Architecture - just like a building, a website needs a solid blueprint. Together we'lldetermine the best way to organize your website and sketch out a rough outline.

3. Content- with a solid blueprint in place it will be your job to collect, organize, edit,and deliver to us content for each page of the website.

4. Design - at the same time you are working on content our team will be creatingnon-functioning comprehensive layouts showing possible design directions.

5. Development- with all the necessary architecture, content, and design elements inhand we'll create the first working version of your website.

6. Launch - getting your website "go live" ready will inevitably require several roundsof revisions and polish. Once the website is ready, we'll go through the final launchchecklist.

7. Warranty- your site is now live! Over the next several weeks our team will betraining you on how to manage the website and helping you solve any issues.

Communicating EffectivelyDuring your project communication will be non-stop with emails, phone calls, and online

meetings. Here is how we make it happen.

Email- [email protected] is the only email you need to remember.Everyone here regularly checks this account and the person best suited to reply willalways do so quickly.

Phone - (XXX) XXX-XXXX is the direct line of your project manager, PROJECTMANAGER. Your calls are always welcome between 8am and 5pm MST, Monday


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mailto:[email protected]:[email protected]


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through Friday.

Meetings - we use GoTo Meeting for online meetings to review milestones anddeliverables. Make sure you have the software installed before our first meeting.

Backpack- is your online project portal. Here we store, share, discuss, and archive

everything essential to your project and account.

PROJECT EXAMPLES & REFERENCESThe following are recently built and deployed projects that we think are related to yourproject. For each of these projects, we have been responsible for consulting, design,development, deployment, training, & support.

CLIENT EXAMPLE 1, www.website1.comCLIENT NAME 1, [email protected]

CLIENT EXAMPLE 2, www.website1.com

CLIENT NAME 1, [email protected]

CLIENT EXAMPLE 3, www.website1.comCLIENT NAME 1, [email protected]


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https://www2.gotomeeting.com/en_US/island/downloadManual.tmplhttps://www2.gotomeeting.com/en_US/island/downloadManual.tmpl


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MONTHLY SERVICESHOTPRESS PLATFORM [BUSINESS CATALYST]When you are paying monthly fees for e-commerce, web hosting, email marketing, CRM anda web developer to build it all, you're spending a lot of money. With HotPress Platform youcan spend much less, while getting much more. We offer an integrated system that runs 5

systems in one while growing your database automatically.

Features: http://hotpressweb.com/about/business-catalyst/featuresTour: http://hotpressweb.com/about/business-catalyst/tour

PACKAGE ACCOUNT TYPE

MANAGEMENTTOOLS

Website, E-commerce, Email Marketing, Customer Database, Reports,Analytics, and Hosting

STORAGE 2GB of storage space for all your data

BANDWIDTH 1TB of monthly hosting bandwidth

NEWSLETTERS 10,000 email newsletters per month

USERS XX admin user(s) which are allowed to manage the website

INVESTMENT

TERMS HotPress Platform is offered on a month-to-month basis with no longterm contract.

RETAINER ONE MILLION [just kidding] dollars ($XXX) is the ongoing monthly feefor HotPress Platform. This fee includes unlimited email supportwith HPW.

HELPDESK & EDUCATIONWe want you to get the most out of your website. For this to happen, you must be askingquestions and continually learning. We offer an assortment of different training, education,support, & helpdesk products and agreements.

OPTIONAL HELPDESK

TERMS We will provide USER COUNT (XX) user with unlimited helpdesksupport. Helpdesk allows for direct email and phone support for our

Platform. Helpdesk does not include design or development labor.

Helpdesk services are offered Monday through Friday from 8AM to 5PMMountain Standard Time.

RETAINER ONE BILLION [also just kidding] dollars ($XXX) is the ongoing monthlyfee for unlimited helpdesk support.


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PROJECT AGREEMENT

VENDOR (us, we, our)Crystal Clear Designs, LLCd/b/a HotPress web

1805 S Bellaire St Ste 404 Denver CO 80222Phone: (303) 8250732Fax: (720) 2282212Email: [email protected]

CUSTOMER (you, your)CLIENT COMPANYATTN: DECISION MAKER

STREET ADDRESS CITY STATE ZIPPhone: (XXX) XXX-XXXXEmail: [email protected]

INVOICESPayment is due upon receipt of invoice. You may not withhold any amounts due and wereserves the right to cease work without prejudice if amounts are not paid when due.

PAYMENTPayments are due upon completion of deliverables. If you delayed the execution orperformance of a deliverable we reserve the right to make payments due upon the

estimated due date.

Deliverable Amount ($) Estimated Due Date

Agreement Signing XX,XXX Week X

Sign Off (prior to launch) XX,XXX Week XX

TERMS & CONDITIONSThis website proposal incorporates the website proposal terms and conditions providedonline at http://www.hotpressweb.com/website-proposal-terms-and-conditions and form abinding part of this agreement. You acknowledge you read, understood and agree to the

terms and conditions.

ENTIRE AGREEMENTThis document together with any attachments, as well as any new, different or additionalterms, conditions or policies which we may establish from time to time, and any agreementthat we are currently bound by or will be bound by in the future, constitutes the completeand exclusive agreement between you and us concerning your engagement of us on thisproject, and supersede and govern all prior written and verbal communications.

SIGNATUREBy signing this document you represent to us that you are a duly authorized representativeof your organization and upon its behalf agree to be legally bound by its terms and

conditions. You hereby accept and authorize the commencement and payment for theproject described above.

BY: TITLE:

NAME: DATE:


MONTH XX, 2011

http://www.hotpressweb.com/website-proposal-terms-and-conditionshttp://www.hotpressweb.com/website-proposal-terms-and-conditions

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