Social  Media    for  Business  

I‘ve  opened  an  account,  now  what?  

ü 1200 Engaged Followers

ü 15,600 Mentions

ü Tweets shared by 390 People

ü 1170 Clicks through to your site

ü 156 Sign ups to your Irresistible Offer

Social  Media  for  Business  

ü Why  have  I  opened  all  these  accounts?  

ü Why  isn’t  anyone  talking  back?    ü Why  hasn’t  anyone  bought  my  product?  

ü Why  is  it  so  hyped  up,  I  don’t  get  it?  ü Why  does  it  take  so  much  ?me?    

Social  Media    for  Business  

 

What  is  Social  Media?  

web based & mobile

technologies

Turning  communica?on  into  interac?ve  dialogue  

Social  media  is  more  like  a  telephone  than  a  megaphone    

“How  can  I  best  help  you?”  

“Buy  My  Stuff!”  

SocialMedia

SEO PR PPC Flyers

Define your most wanted actions

Marketing Mix

Just  1  of  your  marke?ng  pillars  

Networkin

g

The  Goal  of  Marke?ng  is  to  get  more  people  to  buy  more  of  your  stuff,  more  oDen,  for  more  money,  more  efficiently  and  

effec?vely  than  they  buy  your  compe?tors  stuff!  

Why  does  Social  Media  maGer?  

Where  do  you  start?  

What’s  your  Plan?  

•  End  Goal  ?  

ü Brand  recogni?on  in  this  field    ü Customer  service  sa?sfac?on  up  by  50%  

ü 20  more  leads  a  week    

ü Generate  £500  more  sales  monthly    

ü Have  3,000  unique  visitors  to  my  web  site  per  month  

ü 2,000  TwiGer  Followers  that  are  en?tled  to  discounts  see  @delloutlet    

“People  with  goals  succeed  because  they  know  where  they  are  going.    It’s  as  simple  as  that”    

Earl  Nigh?ngale  

Ques?ons

For  a  copy  of  the  slides  &  more  info  and  ?ps  

 

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