business communication - introducation
TRANSCRIPT
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M.A. (English)
M.Ed.
UGC – NET (Education)
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It is specialized branch of ‘General Communication’
It is specifically concerned with business activities
Commercial and technical vocabulary is used
Extreme care is taken to convey information accurately and concisely
It is characterized by use of graphic and audio visual aids and conventional formats
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Verbal Communication
Oral Communication
Written Communication
Memo
Letters
Emails
Reports
Contracts
Notices
Circulars
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Information Function
Command and Instructive Function
Influence and Persuasive Function
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Downward Communication – from superiors to subordinates
Upward Communication – from subordinates to superiors
Horizontal Communication – communication at the same level of organizational chart
Cross – Channel Communication – Among people in different departments within the organization
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It is also known as ‘Grapevine’
It is transmission of information through non –official channels within the organisation
Hearing and passing on information about possible happenings in the organisation(Chatting with others)
Free flow of information within the organisation
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It consists of the structured communication within the organisation that directly relates to achieving the organisation’s work goals.
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It is that part of an organisation’s structured communication concerned with achieving the organisation’s work goals that is conducted with people and groups outside the organisation.
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Business Communication is backbone of any industry.
Effective business communication is a tool to make progress in any business endeavor.
Business communication can be internal, external, upward, downward, horizontal in any organisation.
Business communication can be informational, persuasive, integrative
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