business communication successful oral presentations
TRANSCRIPT
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Business Communication: Successful Oral Presentations
Susan H. IronsBusiness Communication
Kenan-Flagler Business School
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Susan H. Irons Successful Oral Presentations
Your GoalTo develop strategies and skills
for delivering effective and professional business presentations
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Susan H. Irons Successful Oral Presentations
For a successful presentation: Analyze the situation Organize your ideas Develop effective delivery
techniques
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Susan H. Irons Successful Oral Presentations
Analyze the Situation Speaker: What is your relationship
to your audience?
Purpose: What is your goal? (To inform? To persuade? To entertain?)
Audience: Who are they? What do they know? How will they react?
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Susan H. Irons Successful Oral Presentations
For a successful presentation: Analyze the situation Organize your ideas Develop effective delivery Develop effective delivery
techniquestechniques
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas Opening Purpose Preview of main ideas Development of main points Review/summary Closing
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas: Opening Gain attention (unusual fact) Give bottom line Show benefit(s) to listeners Introduce yourself Show your qualifications Clarify topic
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas: Purpose Develop a purpose slide
Explain your purpose orally
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas: Preview Offer a table of contents, an
agenda, an outline
Make this preview slide your “moving blueprint” for the presentation
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas: Main PointsEach point needs an oral signpost
Now that I’ve discussed the salary increase, I want to move on to health care options.
The last point I want to make involves implementing the flex-time policy.
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas: Main PointsEach point needs development Support your generalizations with
specific information
Use logically persuasive tools to shape opinions (such as facts, history, analogy, appeals to needs and values)
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas: ConclusionProvide an oral signpost
“In conclusion . . .”“To summarize . . .”
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas: ConclusionReview/summarize your main points
Then-- Refer to opening
or End with actions steps
or Refer to audience benefits
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas
Why so much repetition?
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Susan H. Irons Successful Oral Presentations
Organize Your IdeasPowerPoint Presentations
Font Design: 6X6 rule Visuals
Handouts
Remember: YOU are the presentation!
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas Use visuals that enhance your
message
Visuals should relate to your message help make your point be consistent
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Susan H. Irons Successful Oral Presentations
Organize Your IdeasEffective PowerPoint slides are simple uncluttered consistent
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Susan H. Irons Successful Oral Presentations
Organize Your Ideas
Audiences understand your point an average of 25% faster when communicated via a graphic representation than a text version.
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Susan H. Irons Successful Oral Presentations
For a successful presentation: Analyze the situationAnalyze the situation Organize your ideasOrganize your ideas Develop effective delivery
techniques
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Susan H. Irons Successful Oral Presentations
Develop Effective Delivery Techniques Eye Contact Non-verbal communication Speaking voice Notes Handling questions Team Presentations
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Susan H. Irons Successful Oral Presentations
Eye ContactEffective eye communication
5 seconds x and z patterns
Avoid:Eye dart Gazing out the windowSlow blink Lighthouse scan
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Susan H. Irons Successful Oral Presentations
Develop Effective Delivery Techniques Eye Contact Non-verbal communication Speaking voice Notes Handling questions Team Presentations
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Susan H. Irons Successful Oral Presentations
Non-verbal Communication: Posture
Upper body posture
Lower body posture
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Susan H. Irons Successful Oral Presentations
Non-verbal Communication: MovementEliminate barriers
Do the 2-step
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Susan H. Irons Successful Oral Presentations
Non-verbal Communication: Gestures Use appropriate hand and arm
gestures
Be natural and open
Avoid these pitfalls:FigleafSisters of MercyParade Rest Jangler
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Susan H. Irons Successful Oral Presentations
Non-verbal Communication: Facial Expressions Look pleasant
Smile whenever appropriate
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Susan H. Irons Successful Oral Presentations
Non-verbal Communication: Energy Start strong
Show enthusiasm
End with high energy
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Susan H. Irons Successful Oral Presentations
Develop Effective Delivery Techniques Eye Contact Non-verbal communication Speaking voice Notes Handling questions Team Presentations
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Susan H. Irons Successful Oral Presentations
Speaking Voice: InflectionAffects Meaning
Effective communication is essential to organizational success.
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Susan H. Irons Successful Oral Presentations
Speaking Voice: PaceThe most effective rate of speed for
a presentation is between 175 and
190 words per minute.
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Susan H. Irons Successful Oral Presentations
Speaking Voice: Volume and Clarity Articulate well
Don’t swallow ends of sentences
Don’t drop voice at end of presentation
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Susan H. Irons Successful Oral Presentations
Speaking Voice: Verbal Clutter Uh Ummmmmm Er You know Like Okay
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Susan H. Irons Successful Oral Presentations
Develop Effective Delivery Techniques Eye Contact Non-verbal communication Speaking voice Notes Handling questions Team Presentations
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Susan H. Irons Successful Oral Presentations
Notes Format
Appearance
Do not use the screen as your notes!
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Susan H. Irons Successful Oral Presentations
Develop Effective Delivery Techniques Eye Contact Non-verbal communication Speaking voice Notes Handling questions Team Presentations
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Susan H. Irons Successful Oral Presentations
Handling questions Acknowledge audience members
explicitly. Why? Repeat the questions. Why? When answering, don’t look just at
questioner. What if you don’t know the
answer?
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Susan H. Irons Successful Oral Presentations
Develop Effective Delivery Techniques Eye Contact Non-verbal communication Speaking voice Notes Handling questions Team Presentations
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Susan H. Irons Successful Oral Presentations
Team Presentations Transitions and cues
Handling technology
Handling questions
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Susan H. Irons Successful Oral Presentations
Remember Basic Logistics! Check out your presentation space Confirm the presentation time length Ask about the size of your audience Prepare a back-up plan Practice! Arrive early
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Susan H. Irons Successful Oral Presentations
For a successful presentation: Analyze the situation Organize your ideas Develop effective delivery
techniques