CAB CAB 0002/010002/01

Business Business CommunicationsCommunications

“Tell-Sell”The ARTART of Presenting

• Prepare what you’re going to say.• Start with the opening. (Say what you’re

going to say)• Provide a preview of your main points.• Clearly separate your main points.• ENGAGE…ENGAGE…ENGAGE (say it)• Be COMPELLINGCOMPELLING!• The CLOSE! Tell them what you said.

How to Present Effectively

• Hook ‘em or LOSE ‘em.• Tell them why you’re speaking (What

you’re GOING to say.)• Show them what’s in it for them.• Build credibility.• Use humor with caution.

The Opening Matters

• The agenda/outline.• Helps the audience understand and

remember what you say.• Provide a list of the key points, key

questions, or the main problem with solutions.

The Preview

• Backward and forward transitions help build and maintain continuity.

• An example:

“Now that we’ve covered the 4 Now that we’ve covered the 4 points to effective presentations points to effective presentations

((going backgoing back), let’s look ahead ), let’s look ahead to…to…”

Transitions…

Keep their INTEREST

www.lifehack.org/articles/communication/18-tips-for-killer-presentations.htmlwww.lifehack.org/articles/communication/18-tips-for-killer-presentations.html

Tell Vivid Stories

MajedMajed

&&

AbdulazizAbdulaziz

Use Their Names

Visual Aides

Mix Up Your Energy Level

Ask for a Show of Hands

Solicit Input Throughout

• Summarize what you said.• Provide actions for follow up.• Refer to the opening.• If you run out of time focus on the main

objective(s.)

Close with a BANG!!!

Platforms toPlatforms toChoose FromChoose From

Q&AQ&A Sessions:How to Take Questions

• Prepare in advance.• Show your understanding.• Stick to the objectives you outlined.• Keep everyone involved.

Fielding Questions

• If you don’t know the answer:– Say you don’t know.– Stall:

• “That’s a good question.”• “I’m glad you asked that.”

– Repeat the question to buy time– Turn the question around

• “How would you deal with this?”

– Turn the question outward• “How would the rest of you deal with this?”

Fielding Questions

• Confusing Confusing questions: long + rambling questions.

• ControllingControlling questions: thank them and move on.)

• HostileHostile questions:– “I understand that you feel upset about

this.”– Answer unemotionally.

Challenging Questions

Become an Expert

• Practice…practice…practice.• Try to find as many opportunities as you

can to present (Toastmasters.)• Videotape your performance.• Join Toastmasters.

Become an EXPERT

Ace Your Meetings

• We expect people to engage/ participate but get annoyed when they talk TOO MUCH.

• We want people to be comprehensive, thoughtful and innovative, yet FAST and efficient.

• We expect people to provide their best ideas but not get defensive when we modify or reject them.

• We hold people to high standards and expect them not to get caught in “GROUPTHINK” but resent when they don’t follow along with the group.

Meetings Are DIFFICULTDIFFICULT

Taken from Lindsay Rahmun

Meetings Are DIFFICULTDIFFICULT

• People have their own opinions, objectives and agendas.

• There is always a POLITICAL environment that presents barriers.

• Members differ in their cultural, personality, experience, values, and belief systems.

Visual AidesVisual Aides

Visual Aides

• Can be a distraction• Avoid using a lot of text

- don’t read of the page like the text is author’ notes.

• Avoid using old graphics and Clip Art.

• Use words sparingly, and find NEW & NEW & EXCITINGEXCITING graphics.

Visual Aides

• Start with the design of the presentation as a WHOLE.– Do the closing and Agenda slides first

• Once you choose the platform, design the SLIDE layout.

• Design each slide.• Practice with all your visual aides

included.• Use VIDEO & AUDIO Use VIDEO & AUDIO (I’m a I’m a

hypocrite!hypocrite!)

A Visually Compelling Talk

http://www.microsoft.com/atwork/skills/presentations.aspxhttp://www.microsoft.com/atwork/skills/presentations.aspx

Design Your SlidesDesign Your Slides

• Use headlines, sub-headlines.• Choose your colors.• Match copy with background color for

visual effect• Maintain consistent “LOOK” but mix up

slides to maintain interest.• Incorporate graphics, charts, pie charts,

graphs, to depict your message visually.

Designing Each Slide

• Cite your sources.• Check for errors.• Design slides to tell WHY & HOW!• Spacing matters.• Acclimate yourself to the equipment and

the venue.

Designing Each Slide

http://workawesome.com/software/28-creative-powerpoint-and-keynote-presentation-designs/

Non-VerbalCommunications

Matter

Non-Verbal Cues

• Mirroring technique.• Lean in to express interest.• Avoid eye-rolling, turning your back, yawning,

talking over others.• Arm-crossing.

RESOURCESRESOURCES

Resources

www.m62.net/presentation-theory/presentation-best-practicewww.m62.net/presentation-theory/presentation-best-practice/

Resources

www.m62.net/presentation-theory/presentation-best-practice/presentation-ideas/

Resources

www.proedgeskills.com/Presentation_Skills_Articles/visual_aids_undermine.htm

Resources

http://www.nytoastmasters.org/New_York_Toastmasters/Home.htmlhttp://www.nytoastmasters.org/New_York_Toastmasters/Home.html

Resources

Resources

www.speakingaboutpresenting.com/presentation-skills/best-presentation-tips/