business communities 2.0
DESCRIPTION
http://www.socialmedia-forum.com/europe/TRANSCRIPT
03/29/11 1
BUSINESS COMMUNITIES 2.0
Aravinth KumarasamyFounder Director
www.sambaash.com
03/29/11 2
Social Communi7es Enhance Personal Lives
Business Communi7es Enhance Livelihoods
03/29/11 3
> Topics
Needs
Types
Segments
Focus
Progression
Examples
03/29/11 4
> NeedsCreate & Foster an on-‐line environment
Extend web presence of Corporate OrganisaHons
Leverage collecHve wisdom
Connected to groups in industry / domain areas
Enable collaboraHve economy
Understand behavioural paLern of communiHes
-‐professionals for the beLerment of the professionals and their end-‐customer/s
-‐for individual and community benefits
-‐Need of business community individuals & insHtuHons to maximize revenue potenHal through enhanced consumer service
03/29/11 6
> Segments
MNC Government Organiza7ons
Academic Research
Professional Trade
Agencies Independent
03/29/11 7
> FocusCommuni7es of Prac7ce connect professionals, businesses and influencers around a profession.
Employee Communi7es connect employees for collaboraHon & enable knowledge-‐sharing.
Partner Communi7es connect partners & distributors for collaboraHon and constant contact
Idea7on Communi7es: to solicit product, service and process improvement ideas from employees, partners, customers and influencers.
Research Communi7es to idenHfy trends and user behaviour related to industry or products.
03/29/11 9
> Needs and Roles of Professionals
03/29/11 10
> Progression
03/29/11 11
> Examples
SERMOProfessional Community
DELL
Customer Community
sixdegrees.asiaIndustry Community
03/29/11 12
Professional Community : SermoSermo is the largest online community of physicians in the USA, where MDs
naHonwide discuss drugs and devices, exchange clinical insights and collaborate on difficult cases.
Sermo enables access to a physician community that spans 68 specialHes.
03/29/11 13
03/29/11 16
Corporate Community : DELL
03/29/11 17
Industry Community : Sixdegrees.asia
For Creative and Media Talent & Professionals• The network that provides the best
access to resources, services and opportunities in Singapore and beyond
For Businesses• The most informed, comprehensive
access to talent & professionals in the Creative Industries across Singapore
BusinessesResources
Talent
03/29/11 18
Community Network : Sixdegrees.asia
AnimaHon
ProducHon & Technical
Film & Video
MusicDesign
Gaming
03/29/11 19
